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Beyond the Headlines

Beyong the Headlines In today’s fractured media landscape, Canadian journalists are out numbered by PR…

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President’s Message – March 2024

Are you maximizing the benefits of your CPRS Membership? A CPRS membership is what you…

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CPRS Toronto Call for Nominations for 2024-2025 Board of Directors

CPRS Toronto Call for Nominations for 2024-2025 Board of Directors The Call for Nominations for…

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President’s Message – December 2023

President’s Message Everywhere you turn, communicators are talking about the role of artificial intelligence (AI)…

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Effective Thought Leadership

  Effective Thought Leadership By Evrim Çalt Digital and social advancements have increased the importance…

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Planning for the Year Ahead: Insights and Strategies for Success

    Planning for the Year Ahead: Insights and Strategies for Success By Erick Bauer…

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Prioritizing mental health over the holidays 

Prioritizing mental health over the holidays  By Janine Allen While the holidays are a time…

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My experience at the 2023 CPRS Toronto ACE Awards

My experience at the 2023 CPRS Toronto ACE Awards Written By: Charlotte Leung, Centennial College.…

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Congratulations to CPRS Toronto ACE Awards Winners!

Announcing the winners of the 2023 Canadian Public Relations Society (CPRS) Toronto Chapter’s Achieving Communications…

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Being a strong face-to-face communicator in the digital age

Being a strong face-to-face communicator in the digital age Written by: Izabella Knap, Centennial College,…

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Game changing PR campaigns that we can learn from

Game changing PR campaigns that we can learn from Written By: Harumi Kavassaki, Graphic Designer,…

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Interview with the experts: Agency vs Corporate

Interview with the experts: Agency vs Corporate  Written by: Harumi Kavassaki, Graphic Designer, York University…

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The People of Passport to PR

The People of Passport to PR Written by: Izabella Knap   The event all the…

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Passport to PR is back in person after two years

Passport to PR is back in person after two years Written by: Hefziba Mancilla  …

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Life of a PR student: A quick guide to organizing your busy schedule

Life of a PR student: A quick guide to organizing your busy schedule Written by:…

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CPRS Toronto – Call for Board Members

Call For Board Members The CPRS Toronto Board is still in search of new board…

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Canadian Public Relations Society (CPRS), Toronto Chapter Celebrates an Evening of Excellence in Communications at the 2022 Achieving Communications Excellence (ACE) Awards Ceremony 

Canadian Public Relations Society (CPRS), Toronto Chapter Celebrates an Evening of Excellence in Communications at…

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Show & Tell: A quick guide on how to build a knockout portfolio

Written by: Dhruvy Rawal, Blog Manager, Centennial College  First impressions matter  Often, a great way…

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Media and Media Relations in 2022: Predictions and Trends

Submitted with credits to The Business Wire Global Media Relations Team (CPRS Toronto Sponsor) COVID-19…

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Reimagining the way we work

Written By: Dhruvy Rawal, Blog Manager, Centennial College Working from home during the pandemic has…

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Get Hired: Ensure Your Application Makes it to the Top of the Pile

Written By: Sanjana Ganguly, Student Representative, Seneca College With new job postings popping up every…

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Call for Nominations: 2022-2023 Board of Directors

CPRS Toronto members interested in serving on the board for the 2022-2023 term should provide…

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Business Wire’s Most Popular Blogs of Q4 2021

Submitted with credits to Business Wire Content Team  (CPRS Toronto Sponsor) From Business Wire’s 60th anniversary to…

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Another Roaring Success: Passport to PR Recap

Written By: Jennifer Smith, Student Representative, Humber College  Last week, CPRS Toronto’s Student Steering Committee…

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Passport to PR: Shaking up tradition

By Sneha Lohtia, Student Representative, University of Guelph-Humber Mark your calendars, your favourite event is…

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2022 Public Relations Predictions From PR Experts

Submitted with credits to Business Wire Content Team  (CPRS Toronto Sponsor) We asked experts from…

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Relax, reset, recharge: A guide on how PR students can make the most of the holiday break

Written By: Luxshana Sivaneswaran, President, Student Steering Committee & Sneha Lohtia, Student Representative, University of Guelph-Humber…

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It’s the Season of Giving – and the News Doesn’t Stop!

Written By: Business Wire Content Team As the year comes to an end, we look…

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To Build Credibility, The Medium Matters

By Janine Allen and Kate Morris All good relationships are built on trust. In the…

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Editing Your Press Release: 9 Tips for Getting it Right

Written by: Scott Baradell, CEO, Idea Grove, in Collaboration with Business Wire (CPRS Toronto Sponsor)…

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Advice on pitching journalists, from journalists

Written by: Matt Yuyitung, Communications Coordinator, NeighbourLink North York & Outreach Manager, The Pigeon Have…

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Happy 60th anniversary, Business Wire! We have a lot to celebrate!

Submitted with credits to Business Wire Content Team  (CPRS Toronto Sponsor) On October 2, 2021,…

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Data Points Busy PR Pros Should Be Watching

By: Business Wire Content Team You put a lot of time into your release, perfecting…

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Why and How to Share Your CSR and ESG News

By: Business Wire Content Team In today’s climate, many brands are realizing their unique positions…

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Nine action items to advance your organization’s Indigenous Relations

Written By: Kate Morris, with research by Palweet Kaur Parmar, Edouard Madirisha and Julia Thivièrge.…

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Turn Your Words into Actions: An Indigenous Style Guide

Written by: Kate Morris, Corporate Communications and Public Relations Post-graduate Student, Centennial College, Intern at…

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CPRS Toronto: In conversation with Wemimo Onikan

Written by: Kaila Currie-Bartlett, Account Executive, Craft Public Relations & Co-Chair of Digital Communications and…

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Getting started in PR? Here are 5 steps to build your career

By: Business Wire Content Team In our recent professional education webinar, we brought together PR…

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Unpaid internships affect us all

By: Laik Sweeney, University of Guelph-Humber graduate and President of the Canadian Public Relations Society’s…

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A pep talk from a Queer PR professional: 7 reminders to my younger self

Written by: Matthew Celestial, Executive Director, Statement Strategies & Mentor, CPRS Toronto I was living…

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CPRS Toronto: In conversation with Melissa Retty

Written by: Kaila Currie-Bartlett, Account Executive, Craft Public Relations & Digital Communications Coordinator, CPRS Toronto…

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Our Commitment for the future of CPRS Toronto

The ongoing COVID-19 pandemic has been a rollercoaster ride for everyone, personally and professionally. However,…

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How to write the right quote for your press releases

Written by: Business Wire Content Team If you do an internet search on “how to…

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Event Recap: The evolution of the influencer in PR

Written by Anjali Rego, Corporate Communications Specialist at Corus Entertainment What is the most significant…

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CPRS Toronto: In conversation with Jaclyn Cossarini

Written by: Kaila Currie-Bartlett, Account Executive, Craft Public Relations & Digital Communications Coordinator, CPRS Toronto…

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Event Recap: 2021 Reset: Member Survival Guide

Written by: Mahlet Sintayehu, Public Relations Student at Ryerson University, Professional Development Sub-Committee Member, CPRS…

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Event Recap: Fifth Story content marketing x public relations workshop

Written by: Carolina Salinas, Professional Development Co-Chair, CPRS Toronto What does a content marketing agency…

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CPRS Toronto: In conversation with Samiha Fariha

Written by: Kaila Currie-Bartlett, Account Executive, Craft Public Relations & Digital Communications Coordinator, CPRS Toronto For…

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The art of public relations

Written by: Eva Sofia Flores, Graduate student of Public Relations at Humber College Coming from…

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A Capstone project impacted by COVID-19

Written by: Abbey Cole, Media Studies Student at the University of Guelph-Humber  The Pitch: an…

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A renewed mission

Written by: Vaibhav Joshi, Secretary Co-Chair, CPRS Toronto The last year has been unusual, to…

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Join our event and RESET with Carol-Ann Hamilton, Life Coach and Author

Written by: Allie Martin, Professional Development Sub-committee volunteer Make sure to join us for a…

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5 Tips On Making Your LinkedIn Game Stronger

Written by: Parul Yadav, Public Relations and Social Media Director at PORTEIRO App and Humber…

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March Membership Month Q&A with James King

Written by: James King, Account Executive, Earned Media, Technology, Edelman & Co-Chair, Communications & Marketing, CPRS…

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Event Recap: CISION Canada’s Press Release Workshop

Written by: Mahlet Sintayehu, Public Relations Student Are press releases still valuable? Are we writing…

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Online learning providing challenges and rewards for PR schools

Written by: Matt Yuyitung, Outreach Manager, The Pigeon, CPRS Toronto Member Daisy Uy has a…

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March Membership Month Q&A with Jenny Cruxton

Written by: Jenny Cruxton, Director of Measurement and Analysis, Fifth Story /MRP & Director of…

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How an increasingly diverse PR industry is presenting more opportunities for new professionals

Written by: Sarah Heiman, Rebecca Moe, Daisy Johanna Uy and Charmaine Blair, CCPR postgraduate students, Centennial College The movement for…

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CPRS Toronto: In conversation with Mark Hunter LaVigne, MA, APR, FCPRS

Written by: Kaila Currie-Bartlett, Account Executive, Craft Public Relations & Digital Communications Coordinator, CPRS Toronto…

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Event Recap: Inclusion in Canadian public relations firms

Written by: Carolina Salinas, public relations and corporate communications graduate, Professional Development Inclusion & Equity Co-Chair,…

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Five ways to become more mindful of DE&I as communications practitioners

Written by: Sarah Heiman, Rebecca Moe, Daisy Johanna Uy and Charmaine Blair, CCPR postgraduate students, Centennial College Today’s powerful zeitgeist…

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Mentorship Session Recap: Sharing your personal story and top skills for success

Written by: James King, Account Executive, Earned Media, Technology, Edelman & Co-Chair, Communications & Marketing,…

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Student Perspectives: interviewing Angela Frangos

Written by: Laik Sweeney, SSC President and University of Guelph-Humber student Angela Frangos is a student…

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Five things we learned from Black Pioneers of public relations

Written by: Sarah Heiman, Rebecca Moe, Daisy Johanna Uy and Charmaine Blair, CCPR postgraduate students,…

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Networking as a student: How to get it right

Written by: Madelynn Vahrmeyer, SSC Assistant VP External and Humber College Post-Graduate Public Relations Student…

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Tips for securing top earned media coverage despite the changes in the media landscape

Written by: Samiha Fariha, Account Executive, Torchia Communications The media landscape has changed significantly and…

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How COVID-19 helped me develop professionally

Written by: Anjali Rego, Communications Consultant, Milestones Public Relations and Contributing Writer, CPRS Toronto I…

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Top 3 PR trends to look out for in 2021

Written by: Kaila Currie-Bartlett, public relations graduate, Event & Project Specialist, Fluid & Digital Communications…

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The role of public relations within GLAMs (galleries, libraries, archives and museums) during the COVID-19 lockdown – part 4

Written by: Carolina Salinas, public relations and corporate communications graduate, Professional Development Inclusion & Equity Co-Chair,…

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CPRS Toronto: In conversation with Jessica Rabaey

Written by: Kaila Currie-Bartlett, public relations graduate, Event & Project Specialist, Fluid & Digital Communications…

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The role of public relations within GLAMs (galleries, libraries, archives and museums) during the COVID-19 lockdown – part 2

Written by: Carolina Salinas, public relations and corporate communications graduate, Professional Development Inclusion & Equity Co-Chair,…

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Student Perspectives: interviewing Madelynn Vahrmeyer

Written by: Laik Sweeney, SSC President and University of Guelph-Humber student Madelynn Vahrmeyer is a…

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6 ways to prioritize your mental health in 2021

Written by: Kaila Currie-Bartlett, public relations graduate, Event & Project Specialist, Fluid & Digital Communications…

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Gonez is “betting on himself” with the launch of The Brandon Gonez Show on YouTube

Written by: Michelle Dias, vice president, CPRS Toronto As I write this The Brandon Gonez Show launch…

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Public relations disasters from 2020 – a dumpster fire review

By: Michelle Dias, vice president, CPRS Toronto I’ve seen the dumpster fire ornament flash on…

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Student Perspectives: interviewing Lauren Eakins

Written by: Laik Sweeney, University of Guelph-Humber Public Relations student and Internal Vice President, Student…

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A reflection on virtual Passport to PR

Written by: Laik Sweeney, University of Guelph-Humber Public Relations student and Internal Vice President, Student…

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How to host a successful virtual event in 2021

Written by: Kaila Currie-Bartlett, public relations graduate, Event & Project Specialist, Fluid The COVID-19 pandemic…

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Crowdsourcing a strategic plan

Written by: Nikki Luscombe, APR In 2018, George Brown College needed to create a new strategic…

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Takeaways from the SSC’s first virtual event

Written by: Angela Frangos, University of Guelph-Humber Public Relations student and CPRS Student Steering Committee…

Fake news
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Event Recap: Fake news: Understanding the facts

Written by: Allie Martin, Public Relations Intern With the current election still in motion (as…

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Student Perspectives: interviewing Arefeh Ghane

Written by: Laik Sweeny, Internal Vice President, Student Steering Committee Arefeh Ghane, the 2020 Student…

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Online learning: a student’s perspective

Written by: Jennifer Smith, Humber College Bachelor of Public Relations student and CPRS Student Steering…

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How non-profit and charity organizations have provided community support during COVID-19

Written by: Carolina Salinas, public relations and corporate communications graduate The COVID-19 pandemic has brought…

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Spotlighting Amy Theriault, Student of the Year 

Written by: Jasneet Singh  COVID-19 has vastly changed how we live, function and work in…

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Spotlighting Paolo Zinatelli, Educator of the Year

Written by: Jasneet Singh The CPRS Toronto Educator of the Year award went to Paolo…

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How to network virtually during COVID-19

Written by: Carolina Salinas, public relations and corporate communications graduate  Before the pandemic, students and…

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Spotlighting Danielle Kelly, Volunteer of the Year

Written by: Tatiana Ilunga Danielle achieved her APR designation in 2010 and has since been…

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Spotlighting Jessica Rabaey, Young Public Relations Professional of the Year

Written by: Tatiana Ilunga As the Director of Communications & Marketing on the CPRS Toronto…

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Does PR have a diversity problem?

A look at Black female representation in PR Written by: Sharlyn Carrington, Founder & Director,…

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Black Lives Matter and the corporate response

Written by: Gail Strachan, Director of Professional Development, Chair, Inclusion & Equity, CPRS Toronto, Organizational…

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Event Recap: Virtual career development seminar

Written by: Manasi Sohoni, Student Volunteer  Finding a job is challenging during “normal” times, but…