Sofia Mavumba is a communications professional with more than 15 years of experience across healthcare, government, nonprofit organizations and international public affairs. Her career has focused on using communication to connect people, influence change and create opportunities.
Sofia began her Canadian communications career as a Communications Advisor with the City of Hamilton after migrating from Kenya. This experience introduced her to Canada’s communications landscape and laid the foundation for her career in the country.
Since then, Sofia has held communications and leadership roles across multiple sectors, advising senior executives, managing media relations and navigating issues. Her international experience includes public affairs work in East Africa, supporting initiatives focused on food security, gender-based violence awareness and media development. With a background in international relations, Sofia brings a global perspective to her work and values communications as a way to connect people and amplify voices.
One of Sofia’s greatest passions is mentoring internationally trained professionals and raising awareness of the talent and experience they bring to Canadian workplaces. Having navigated the professional landscape as a newcomer herself, she understands the importance of opportunity, inclusion and recognizing transferable skills.
Outside of work, Sofia enjoys spending time outdoors in every season, whether exploring nature, going for walks or kayaking.
Fun Facts:
- Sofia began her Canadian communications career after migrating from Kenya, joining the City of Hamilton as a Communications Advisor.
- Her international public affairs experience includes supporting initiatives focused on food security, gender-based violence awareness and media development in East Africa.
- Sofia is passionate about mentoring internationally trained professionals and helping raise awareness of the skills and experience they bring to Canadian workplaces.
- She enjoys the outdoors in every season, particularly exploring nature, going for walks and kayaking.
About CPRS Toronto’s Monthly Member Spotlight
Once a month, the Monthly Member Spotlight shines a light on the people behind our CPRS Toronto community, giving them the opportunity to share their stories, highlight their work, and inspire peers across the public relations and communications field. These features showcase the diverse experiences, career journeys, and personal passions that shape our profession and strengthen our community.
If you would like to be featured or nominate a colleague, please contact us at communications@cprstoronto.com.