As Directo
r of Communications at Mastercard in Canada, Rosie McGregor is focused on brand reputation and advocacy, strategic storytelling and employee engagement. She has experience working with Canada’s leading organizations across both in-house and agency environments, helping them build, evolve and protect their reputations in an increasingly complex landscape.
Her work encompasses narrative development, executive communications, media and influencer relations, internal communications, and issues management. She focuses on helping organizations communicate in ways that are creative, authentic, and culturally in tune, while staying closely aligned with their broader mission, so they can connect with their stakeholders in meaningful ways.
Rosie has worked across a range of sectors, developing campaigns and strategies that are both thoughtful and practical. She’s known for being collaborative, strategic, and able to distill complex information into narratives that resonate with broader audiences. She is calm under pressure, adaptable, and always has a people first focus.
She’s especially interested in how the communications function has evolved into a core part of the business strategy. Whether it’s proactive storytelling or navigating more sensitive issues, Rosie brings a steady, measured and humanistic approach and focuses on grounding an organization’s narrative in relevancy and in the people it actually impacts, whether that’s a small business, a customer, or a broader community. For her, that’s what makes communications feel real, relevant, and trusted. She’s also passionate about supporting the next generation of PR professionals as the role and industry continues to evolve.
Fun Facts
• I am, and always will be, a camp counsellor at heart: Leadership training, a focus on mentorship and diving headfirst into chaotic environments (in the best way) – my camp roots unknowingly prepared me perfectly for a career in communications.
• Outside is my reset button: I’m happiest when I’m outdoors—camping, canoeing, and soaking up as much vitamin D as possible.
• I still don’t know what I want to be when I grow up—and that doesn’t stress me out anymore. The variety that communications offers, the pathways it opens, and the constant learning are what keep me energized.
About CPRS Toronto’s Monthly Member Spotlight
Once a month, the Monthly Member Spotlight shines a light on the people behind our CPRS Toronto community, giving them the opportunity to share their stories, highlight their work, and inspire peers across the public relations and communications field. These features showcase the diverse experiences, career journeys, and personal passions that shape our profession and strengthen our community.
If you would like to be featured or nominate a colleague, please contact us at communications@cprstoronto.com.