Dr. Pooja Arora is a strategic communications and public relations professional with over 17 years of experience in corporate communications, reputation management, stakeholder engagement, and media relations across organizations. Throughout her career, she has specialized in building communication strategies that align organizational priorities with public perception and strengthen reputation across diverse audiences.
She is currently the Corporate Communication Manager at BLS International in Canada, a global tech-enabled services partner for governments in the domain of visa, passport, and consular services. In this role, she leads media relations, issues management, event communications, and social media strategy for North America, ensuring consistent and impactful brand positioning across channels.
Alongside her corporate role, she serves as a Board Director (Volunteer) at Blooming Boulevards in Mississauga, where she provides strategic communications counsel to enhance visibility for the nonprofit focused on protecting native plant species. She has also contributed to developing communications policies and guidelines to strengthen organizational messaging.
Previously, Pooja spent close to nine years at HCL Group, a global conglomerate, where she served as Group Manager – Corporate Communications. She led external communications strategy in close collaboration with senior leadership, crisis management, and global initiatives.
She is also an independent communications researcher, focusing on the evolving landscape of public relations. She regularly contributes to the field through guest lectures, sharing industry insights with undergraduate students and emerging professionals.
Earlier, she worked with a leading PR agency supporting clients from varied sectors, including technology, non-profit, real estate, logistics, and energy, building a strong foundation in media relations, client servicing, and crisis communications.
Fun Facts:
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Pooja loves exploring new cuisines and discovering new eating spots. She is always creating a list of new joints to visit.
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Dancing to Bollywood songs is her favourite way to recharge.
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She enjoys binge-watching movies, with horror-comedy being her favourite genre.
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She enjoys engaging with undergraduate students in her free time and sharing fun, real-world scenarios from her experience in public relations.
About CPRS Toronto’s Monthly Member Spotlight
Once a month, the Monthly Member Spotlight shines a light on the people behind our CPRS Toronto community, giving them the opportunity to share their stories, highlight their work, and inspire peers across the public relations and communications field. These features showcase the diverse experiences, career journeys, and personal passions that shape our profession and strengthen our community.
If you would like to be featured or nominate a colleague, please contact us at communications@cprstoronto.com.