This Black History Month, seize the opportunity to elevate your understanding of PR and communication.
Join us for our upcoming event, Beyond the Message – Celebrating Black History Month, as we explore awe-inspiring storytelling that not only talk the talk but walk the walk. Together, we’ll look at some of the most inspiring PR and Communications campaigns that successfully resonated with the essence of Black history and culture.
Best part? You will also get tips and best practices on how to create your own campaigns that embody diversity, equity, and inclusion focused on celebrating Black History.
Our stellar lineup of Guest Contributors includes industry luminaries who have shaped the landscape are:
Daniella Etienne, Owner, Le Code Switch Agency
With over two decades in strategic marketing and program development, Daniella Etienne, a daughter of Haitian immigrants, focuses on the inclusivity question in the business landscape. Committed to lifelong learning, she strives to provide equitable access to knowledge and opportunities. A cultural and diversity expert, her career journey includes managing partnerships at Universal Music Canada and leading global marketing campaigns at Pandora. Currently, with the Federal Anti-Racism Secretariat, Daniella champions narratives that center on equity-deserving communities. In 2022, she founded Le Code Switch, a bilingual inclusive marketing agency. Awarded for anti-racism contributions, Daniella is a respected communications specialist and board member at Racial Equity Screen Office (RESO), working with various clients, including supporting the marketing and copywriting efforts of the Inclusion Now Office at McCarthy Tétrault to name a few, shaping equitable change while upholding her guiding principle: “Nothing about us without us”.
Renee Weekes Duncan, Senior Vice President, Golin Canada
Renee Weekes Duncan is a strategic integrated communications leader adept at devising robust, meaningful and creative strategic campaigns that make a major impact and deliver tangible results.
As a senior vice-president at Golin Canada, she’s created, managed and implemented PR, D&I, influencer, social media and content programs, including leading D&I communications at Rogers.
She specializes in relationship building, developing campaigns that drive impact, and has worked with high-profile brands across North America such as Nike, P&G, RBC, CBC and Nestle.
In 2017, she co-founded Code Black Communicator Network, an organization created to provide a space for learning, growing and knowledge exchange for Black communications professionals.
Lesli Fairweather, Senior Marketing Manager, Roots
Lesli Fairweather is a marketing professional with a passion for crafting compelling brand stories and driving strategic growth. With over 17 years of experience working within a Marketing and PR capacity, her proven track record of success has been honed through her experiences in both the Canadian and U.S. markets. Lesli has successfully overseen marketing initiatives for renowned brands such as, Sephora, NARS, BareMinerals, and Lacoste Footwear.
Specializing in executing omni-channel communication strategies, Lesli currently leads PR and Social Media at Roots, and brings a unique blend of creativity, strategic thinking, and leadership. Whether it’s shaping a brand’s tone, optimizing budgets, or fostering innovative collaborations, Lesli thrives on creating impactful and sustainable brand experiences.
These influential voices will share their success stories, strategies, and tips. Don’t miss this chance to connect, learn, and celebrate Black History.
Event details
Date: Thursday, February 8, 2024
Time: 5:30 pm to 6:30 pm.
Location: Zoom
Registration Fees:
- First 20 Members/Student Members FREE
- Members – $10.00 + HST
- Non-Members – $15.00 + HST
- Student Members – $10.00 + HST
- Students Non-Members – $15.00 + HST
To register for this event, please click here
We hope to see you there!