PAST EVENTS

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Crafting a Winning ACE Award Submission
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Crafting a Winning ACE Award Submission 

The Achieving Communications Excellence (ACE) Awards has celebrated Toronto’s talented and innovative public relations community for over twenty years. An ACE Award is synonymous with talented insight and skillful execution, helping to raise the winner’s profile, generate new business opportunities, and elevate the profession across organizations and sectors.

Join us for our upcoming webinar to learn more about the CPRS Toronto ACE Awards submission requirements along with strategies and tips on developing a winning entry. The session will be delivered by past judges and winners who will provide firsthand insights on being successful.

Event details:

Date: Tuesday, February 13, 2024

Time: 12:00-1:00pm

Location: Virtual (via Zoom)

Members, non-members and students are invited to join this free session.

To register for this event, please click here.

We hope to see you there!

 

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Beyond the Message – Celebrating Black History Month
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This Black History Month, seize the opportunity to elevate your understanding of PR and communication.

Join us for our upcoming event, Beyond the Message – Celebrating Black History Month, as we explore awe-inspiring storytelling that not only talk the talk but walk the walk. Together, we’ll look at some of the most inspiring PR and Communications campaigns that successfully resonated with the essence of Black history and culture.

Best part? You will also get tips and best practices on how to create your own campaigns that embody diversity, equity, and inclusion focused on celebrating Black History.

Our stellar lineup of Guest Contributors includes industry luminaries who have shaped the landscape are:

Daniella Etienne, Owner, Le Code Switch Agency

With over two decades in strategic marketing and program development, Daniella Etienne, a daughter of Haitian immigrants, focuses on the inclusivity question in the business landscape. Committed to lifelong learning, she strives to provide equitable access to knowledge and opportunities. A cultural and diversity expert, her career journey includes managing partnerships at Universal Music Canada and leading global marketing campaigns at Pandora. Currently, with the Federal Anti-Racism Secretariat, Daniella champions narratives that center on equity-deserving communities. In 2022, she founded Le Code Switch, a bilingual inclusive marketing agency. Awarded for anti-racism contributions, Daniella is a respected communications specialist and board member at Racial Equity Screen Office (RESO), working with various clients, including supporting the marketing and copywriting efforts of the Inclusion Now Office at McCarthy Tétrault to name a few, shaping equitable change while upholding her guiding principle: “Nothing about us without us”.

Renee Weekes Duncan, Senior Vice President, Golin Canada

Renee Weekes Duncan is a strategic integrated communications leader adept at devising robust, meaningful and creative strategic campaigns that make a major impact and deliver tangible results.

As a senior vice-president at Golin Canada, she’s created, managed and implemented PR, D&I, influencer, social media and content programs, including leading D&I communications at Rogers.

She specializes in relationship building, developing campaigns that drive impact, and has worked with high-profile brands across North America such as Nike, P&G, RBC, CBC and Nestle.

In 2017, she co-founded Code Black Communicator Network, an organization created to provide a space for learning, growing and knowledge exchange for Black communications professionals.

Lesli Fairweather, Senior Marketing Manager, Roots

Lesli Fairweather is a marketing professional with a passion for crafting compelling brand stories and driving strategic growth. With over 17 years of experience working within a Marketing and PR capacity, her proven track record of success has been honed through her experiences in both the Canadian and U.S. markets. Lesli has successfully overseen marketing initiatives for renowned brands such as, Sephora, NARS, BareMinerals, and Lacoste Footwear.

Specializing in executing omni-channel communication strategies, Lesli currently leads PR and Social Media at Roots, and brings a unique blend of creativity, strategic thinking, and leadership. Whether it’s shaping a brand’s tone, optimizing budgets, or fostering innovative collaborations, Lesli thrives on creating impactful and sustainable brand experiences.

These influential voices will share their success stories, strategies, and tips. Don’t miss this chance to connect, learn, and celebrate Black History.

Event details 

Date: Thursday, February 8, 2024

Time: 5:30 pm to 6:30 pm.

Location: Zoom

Registration Fees:

  • First 20 Members/Student Members FREE
  • Members – $10.00 + HST
  • Non-Members – $15.00 + HST
  • Student Members – $10.00 + HST
  • Students Non-Members – $15.00 + HST

To register for this event, please click here

We hope to see you there!

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PASSPORT TO PR – JANUARY 19, 2024 – SOLD OUT
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PASSPORT TO PR

JANUARY 19, 2024

Passport to PR gives you the chance to visit Toronto’s top PR firms, this event is a great opportunity to network and learn from the best people in the public relations field.

Morning Session:

9:00 am to 9:45 am     Edelman/Dove

10:40 am to 11:25 am   Talk Shop

12:15 pm to 12:45 pm   Middle Child

Afternoon Session:

2:00 pm to 2:45 pm     Proof

3:00 pm to 3:45 pm     Edery & Lord

4:45 pm to 5:30 pm     1Milk2Sugars

Costs:

Morning or Afternoon Session:

Student Members $15.00

Non-Members $20.00

Full Day:

Student Members $25.00

Non-Members $30.00

 

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PASSPORT TO PR MARCH 22, 2024 – SOLD OUT
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PASSPORT TO PR

FRIDAY, MARCH 22, 2024

Passport to PR gives you the chance to visit Toronto’s top PR firms, this event is a great opportunity to network and learn from the best people in the public relations field.

Morning Group (9 a.m. to 12:15 p.m.):
Weber Shandwick/McDonald’s
Strategic Objectives
Vested Accelerator
Afternoon Group (2 p.m. to 5:15 p.m.):
Craft PR/Tim Hortons
Zeno Group
MSL

Costs:

Morning or Afternoon Group:

  • Student Members $15.00
  • Non-Members $20.00

Full Day:

  • Student Members $25.00
  • Non-Members $30.00

 

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CPRS Toronto Holiday Mixer
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CPRS Toronto Holiday Mixer

‘Tis the season for celebration! The CPRS Toronto Board of Directors invites you to our highly anticipated Holiday Mixer! Join us for an evening filled with joy, camaraderie and a cheerful atmosphere at Watson’s on Richmond Street.

Your ticket ensures an evening of delightful indulgence, covering a refreshing drink and a delectable selection of bites to nibble on. It’s an opportunity to unwind, connect with fellow members and toast to the accomplishments of the year.

Act quickly to secure your spot, as we have a limited number of tickets available. Let’s make this season memorable together.

We look forward to seeing you at Watson’s for an evening of joy and good company.

DATE:            Wednesday, December 13, 2023

TIME:             6:00 pm to 8:00 pm

LOCATION:  Watson’s, 398 Richmond Street West

COST:            $20 Members | $30 Non-members

REGISTER HERE
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CPRS Toronto Info Session
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CPRS Toronto Info Session

Free to all members and non-members interested in learning more about the benefits of a CPRS Toronto membership

Tuesday, November 14, 2023, 6:00 p.m. to 6:45 p.m.

Virtual

Being a member of CPRS Toronto comes with a wealth of benefits. From professional development and networking events to access to exclusive job postings and mentorship opportunities, a CPRS membership is an incredible tool to help you elevate your public relations career.

Join us for a virtual info session to learn more about what a CPRS Toronto membership can do for you.

Speakers:

Andrea Chrysanthou, President, CPRS Toronto

Sozan Mirawdaly, Membership Chair, CPRS Toronto

Bunmi Adeoye, Professional Development Chair, CPRS Toronto

Julia Rim Shepard, Education Chair, CPRS Toronto

Evrim Çalt, Volunteer Chair, CPRS Toronto

Calissa Busby, President, CPRS Toronto Student Steering Committee

Time: 6pm

Location:  Zoom

Cost: Free for Members and Non-Members

 

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Harnessing Young Talent and Why Inclusion Matters
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Harnessing Young Talent and Why Inclusion Matters

This CPRS Toronto-Veritas event looks at the importance of recognizing and harnessing young talent from different backgrounds. The panellists will also explore and share insights into how young and emerging talent can grow their skills, familiarize themselves with the Canadian media landscape and practices – and how to best grow in their career.

Date:  Wednesday, October 25, 2023

Time: 6pm

Location:  Forsman & Bodenfors Office, 340 King St East, 5th Floor (North Elevator), Toronto

Cost: Free for Members and Non-Members

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2023 CPRS Toronto Mentorship Program
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2023 CPRS Toronto Mentorship Program

The CPRS Toronto mentorship program is designed to provide opportunities, knowledge and connections to those working or interested in working in the field of public relations under the guidance of PR practitioners.

Meet our Mentors here.

Link to apply – for CPRS Toronto Student Members and Young Professionals.

 

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Choose to Transform the Winter Blues Event
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Choose to Transform the Winter Blues

Does the idea of tackling your bloated inbox make you want to run for the hills? Are you feeling the winter blues? Have your New Year’s resolutions already fallen to the wayside? Don’t despair!

Join notable life coach, author and speaker Carol-Ann Hamilton for an inspiring and interactive session in a safe space where she’ll provide purposeful and positive guidance to help you to not just survive, but thrive in this challenging season. Throw away the old one-size-fits-all approach of “pulling up your bootstraps” and just pushing through. Get practical tools to help build the template for long-lasting solutions. Flow with nature’s rhythms and intentionally create the next 12 months at this session. And it’s FREE!

Speaker:

Meet Carol-Ann Hamilton: A prolific author, committed life coach, passionate speaker and certified Reiki Master who ignites people to live deliberately.  In 2003, she soared beyond cubicle walls after a successful 25-year Organizational Development career supporting Fortune 500 and entrepreneurial leaders to foster meaningful workplaces.

Though serious eldercare issues preoccupy her as a Sandwich Generation Activist nowadays, she has never left behind her delight over enthusing clients and friends alike to unleash their potential, embodied in her motto: “Encouraging Your Greatness!”  Release stale comfort zones for the life of your dreams as evidenced by her book, Step Out of Your Sandbox!

Date: Wednesday, February 1, 2023

Time: 5:30 PM EST

Location: Zoom

Cost: Free event (Members and Non-Members)

REGISTER HERE

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The evolution of the influencer in PR
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May 26, 2021 – The evolution of influencers in PR

Influencers have become an integral part of relaying or enhancing client key messages for everything from brand launches to reputation management. Should you use many micro-influencers vs. a few macro-influencers? Should you be whitelisting (boosting) their paid content? What are reasonable influencer rates and how do you contextualize the vast range of fees? We’ll have answers to these questions and so much more from our panel of experts.

Presenters:

Krystle Ng-A-Mann, Blogger and Lawyer
IG: @dineandfash
Krystle Ng-A-Mann (also known as Dine & Fash) is a full-time content creator, lifestyle blogger, and photographer based in Toronto. She shares engaging and inspiring content with her audience that spans various topics, including food, travel, lifestyle, legal considerations for content creators, and most recently, fertility.

She worked as a lawyer in Toronto for 9 years before becoming a full-time content creator 4 years ago. This year, she has come full circle by starting her own part-time legal practice to negotiate and advise on influencer contracts on behalf of creators and agencies.

Nina Kalos, EVP, General Manager, Veritas Communications
IG: @kalosnina
Nina is an experienced and highly motivated practitioner in public relations and social engagement. In her role as EVP, General Manager, Nina uses her wealth of experience to deliver impeccable client service, building strong relationships with key stakeholders and clients. She believes we are in the ‘people business’ and that everyone is an influencer.

Whether she is searching for ways to achieve better results for her clients or driving the team forward in executing national campaigns, she is always eager to take on new challenges. Some of Nina’s experience includes clients like Kimberly Clark, Bayer, Church and Dwight, Revlon and Labatt Breweries of Canada.

Bria Weaver, Freelance PR & Marketing Consultant
IG: @briweavs
@theinfluencerrev

Bria is an enthusiastic, creative, and determined professional with over a decade of experience in PR, influencer marketing and content creation. She’s had the opportunity to work with fast-paced agencies and festivals to impactful not-for-profits.

A few years ago, she made the jump into freelancing and hasn’t looked back. Her entrepreneurial spirit is innate and was sparked when she launched her own food tour business to showcase local neighbourhoods in Toronto. Her tour company has since been put to rest (by a food coma) and she is currently in the process of launching an influencer tool to bring more accountability to the industry. Having a long history in digital media relations, she has an eye for identifying key influencer partnership opportunities.

Jenny Shin, President of CPRS Toronto, CEO of Milestones PR and Talent Management
IG: @jennyshinpr / @milestones_public_relations
The driving source of passion behind the team at Milestones Public Relations, Jenny has over 20 years of experience in PR and recently expanded her agency to include talent management.  She is currently President of the Canadian Public Relations Society Toronto and has been on the board for almost 15 years.

Jenny knows the value of building mutually beneficial relationships with well-known influencers, as she has headed a number of highly successful campaigns involving multiple influencers and advocated on both the agency and influencer sides. Her work as a TEDx scout and coach has acutely honed her understanding of who influences and how they influence.

Date: Wednesday, May 26, 2021

Time: 6 p.m.

Location: via Zoom

Cost: Members $16.95

Non-members $22.60

Student members $16.95

REGISTER HERE>>

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