Effective Thought Leadership
By Evrim Çalt
Digital and social advancements have increased the importance of thought leadership. Thought leaders are those who shape the future. A recent study reveals that CEOs and other high-level managers in 50% of companies create thought leadership content. Additionally, 65% of businesses include thought leadership in their content marketing strategy. There are several ways brands and companies can use thought leadership to achieve marketing and communication goals.
- Identify your brand values and public perception of that. Define your goals and audience.
- Review existing thought leadership styles and analyze competitors.
- Create POV pieces on significant topics.
- Explore various communication channels that will help you to engage and evolve.
- Organize events in your industry and educate your audience.
- Nominate your most valuable content to win an award from a well-recognized organization.
- Give speeches on TV and social media to increase your online presence.
- Work with influencers and opinion leaders.
- Keep readers updated on the latest news, developments and industry trends.
PR professionals have the necessary expertise and skills to build a thought leader among organizations. A thought leader demonstrates your outstanding industry knowledge, reinforces your brand story and attracts potential clients.
Research link.