PAST EVENTS

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Inclusion in Canadian public relations firms
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Feb. 25, 2021 – Inclusion in Canadian public relations firms: Removing systemic barriers to inclusion, diversity and belonging in the industry

This online event is intended to raise awareness among audiences about how public relations has been predominantly a white-dominant industry of professionals while BIPOC professionals have been largely underrepresented. This event will inform with action steps and perspectives that will help them write for and engage with their BIPOC audiences.

CPRS Toronto’s Inclusion & Equity Chair, Gail Strachan, will moderate this important discussion with Toronto leaders in the PR community including Rohini Mukherji, VP Integrated Communications and Rob Ireland, Senior Vice President Hill + Knowlton Strategies to advance the conversation about strategies to remove systemic barriers in the PR and communications profession.

Date: Thursday, Feb. 25, 2021

Location: Zoom

Time: 6:30 p.m.

Cost:

Members: $15 + HST

Non-members: $20 + HST

REGISTER HERE>>>

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Cision Press Release Workshop
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March 11, 2021 – The press release isn’t dead. You’re just doing it wrong!

Join the press release experts from CISION Canada to learn best practices on wire distribution. Learn how to: get the attention of journalists, schedule distribution effectively, use SEO to improve placement and how/when to use multimedia in content.

Topics include:

  • How the pandemic has impacted press releases
  • How to get your content discovered
  • Use of multimedia
  • What is worthwhile content?

There will be a prize giveaway during this event.

Speakers:

Jeff Vanderby – Director, Global Product Marketing,  Cision

Michelle Oke – Director, Strategic Accounts, Cision

Duane Bayley – Senior Director, Client Content Services, Cision

Event format

6:00 p.m. – Start and Introductions

6:15 p.m. – Workshop presentation starts

7:00 p.m. – Case Study and Client Q&A

7:30 p.m. – Event closes

Date: Thursday, March 11, 2021

Location: Zoom

Time: 6 p.m.

Cost:

Members: $20 + HST

Student Members: $15 + HST

Non-members: $30 + HST

REGISTER HERE>>>

Fake News event
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Fake News: Understanding the facts
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October 28, 2020 – Fake News: Understanding the facts *MEMBERS ONLY*

Please join us for an engaging conversation with Jessica Samuels, Communications Manager of the Canadian Mental Health Association, Melissa Retty, Senior Vice President at Craft Public Relations and John Ferri, Vice President of Current Affairs and Documentaries at TVO. This dynamic presentation focuses on internal and external best practice principles around fake news – what it is, how to spot it, understanding facts and their impact on our personal and professionals lives. This session will give you the means to understand the facts and disseminate information we rely on personally and professionally.

WHEN: October 28, 2020

6 p.m.

WHERE: Zoom

COST: Free

*Please note: This session is available for MEMBERS ONLY.

Event sponsor: Cision

REGISTER HERE>>>

Guest speakers
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Virtual Coffee Chat
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October 27, 2020 – Virtual Coffee Chat presented by the CPRS Toronto’s Student Steering Committee 

Virtual coffee chat session with Jenny Shin, President and CEO of Milestones PR, Michelle Dias, Brand PR Manager at InterContinental Hotels Group and Mark ‘Strizzzy’ Strong the in-stadium host for the Toronto Raptors and Community Ambassador at Penny Appeal Canada.

Jenny Shin: With over 20 years of experience in the industry, Jenny Shin is a wealth of knowledge on all things PR. As President and CEO of Milestones Public Relations, Shin specializes in brand development through strategic communications and special events. She is also committed to volunteerism and shares her PR expertise by doing pro bono work with established charities and grassroots community initiatives.

Mark “Strizzzy” Strong: Interested in doing PR within the sports and entertainment industry? Mark is the guy you want to talk to. A staple in Canadian media, Strong has had a dynamic career in both TV and radio, including being the live voice at The Juno Awards and the in-stadium host for the Toronto Raptors games. If you’re looking for tips on how to captivate an audience, you don’t want to miss Strong’s coffee chat session.

Michelle Dias:How does the hospitality industry pivot during a global pandemic? With the help of Michelle Dias, of course. With a passion for authentic storytelling, Dias has spearheaded successful public relations campaigns for Canada’s leading brands, including GoodLife Fitness, Loblaws Companies Ltd., and the 2015 Toronto Pan Am Games. In her current role as Brand Public Relations Manager for the Intercontinental Hotels Group, Dias leads the marketing strategies for over 175 hotels across Canada.

WHEN: October 27, 2020

7 p.m. to 8:30 p.m.

WHERE: Zoom

COST:

Members: Free

Non-members: $10

Purchase a student membership.

REGISTER HERE>>>

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August 20, 2020 – The Role of Public Relations in the BLM movement
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The Black Lives Matter movement has been an especially challenging time for the communications profession now faced with crafting statements specific to anti-black systemic racism.

Join this session on August 20 to learn how to take the lead in this critical organizational culture change by adopting critical insights and language needed to authentically create a meaningful, measurable and sustainable message.

WHEN: Thursday, August 20, 2020 from 5 p.m. to 6 p.m.

WHERE: Via Zoom. Please register for this meeting in advance.

AGENDA:

  • Brief introduction
  • Remarks regarding BLM and PR
  • Judy Lewis, CCPRF statement
  • Gail Strachan, Accenture Case Study 
  • Sharlyn Carrington + Chuck Wallington + Sara Goldvine panel Q&A moderated by Gail (including closing remarks)

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February 27, 2020 – Can you code it? Yes, you can!
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Can you code it? Yes, you can!

Join us for an introduction to coding with Sarah Dinn. Through this interactive “code-along” workshop, Sarah will guide you through building your first code-based project and demonstrate the applications and benefits of having HTML and CSS in your toolkit. Whether you need to engage with programmers, counsel clients about communications online, or even build your own website, your overall skill-set will be enhanced when you further your understanding of how to interact with computers.

In addition to boosting your computer literacy, we hope to pique your interest to learn more about code; Sarah will provide a laundry list of resources should you like to take additional introductory coding classes, more intensive courses, independent learning tools, casual online coding games and applications, as well as general resources to support your next learning journey.

Further to our interactive session with Sarah, Dr. Alex Sevigny, APR, will offer brief commentary on the latest academic research related to public relations and information technology. Alex is leading some of this research through his role at McMaster University.

About Sarah:

Sarah is a Toronto-based front-end web developer and works supporting curriculum that develop future skills in technology. Among great company and even better conversation, she values clean, semantic language, responsive design, accessibility for all, and an awesome board game on a Friday night. When not learning about the tech ecosystem, you can find Sarah hiking High Park with her mild mannered husband, spirited toddler and less than impressed dog, Cliffy.

Date:  Thursday, February 27, 2020

Time: 5:30 pm

Location: Proof, 33 Bloor Street East, Suite 900,  Toronto, ON M4W 3H1

Cost:

Members: $20 + HST

Non-member: $25 + HST

Student member: $15 + HST

Student non-member: $20 + HST

REGISTER HERE>>>

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February 6, 2020 – ACE the ACE Awards
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ACE the ACE Awards

Date: February 6, 2020

Location: Weber Shandwick Canada, 351 King Street East, Suite 800, Toronto, ON M5A 1L1

Time: 5 p.m.

Cost:

Members: $20 + HST

Non-member: $25 + HST

Student member: $15 + HST

Student non-member: $20 + HST

Join last year’s ACE Awards winners from Weber Shandwick and DDB Public Relations to learn about what it takes to come out on top at the 2020 ACE Awards.

Weber Shandwick was honoured as the winner of Best Creative PR Campaign of the Year for their creative flair and passion behind #BuickStyle: The Ultimate Driving Shoe.

DDB Public Relations/DDB Canada took home the trophy for Best PR Campaign of the Year for their memorable work on Digital Poppy Launch.

REGISTER HERE>>>

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