April 23, 2021 – Content marketing x public relations workshop
According to HubSpot, 70 per cent of marketers are actively investing in content marketing. In this session, we will explore how and why public relations practitioners should include content marketing in their strategy.
What you will learn:
- Lessons learned from the past year and how to reach Canadians today
- How to choose between owned, earned, paid and shared channels
- What content marketing is and how to integrate it into your strategy
- Best practices for creating and distributing content on channels like Pinterest and Instagram
- How to measure success using Media Rating Points (MRP) and digital analytics tools
Presenters:
Victoria Procunier, VP Sales & Marketing, Fifth Story
Victoria joined Fifth Story in 2007, taking on increased responsibility and positions of leadership through the organization’s evolution into digital advertising and content.
Working collaboratively with clients across all industries (federal government, major brands, non-profits, associations), Victoria has planned and implemented highly successful multimedia regional, national and international marketing programs.
Niharika Mohanty, Account Director, Digital Strategy at Fifth Story
Niharika has 10 years of experience in marketing communications and client relationship management. She has worked in a diverse range of industries including home goods, technology, financial services, fintech, aviation, real estate and more. She joined the Fifth Story team in May 2020 as Account Director. From developing marcom strategies to overseeing successful campaign executions as an effective client liaison, Niharika excels at ensuring smooth production of brand campaigns.
Jenny Cruxton, Director of Measurement and Analysis, Fifth Story /MRP & Director of Membership, CPRS Toronto
Prior to joining Fifth Story, MRP™ in 2010, Jenny worked for FPinfomart.ca as Sr. Corporate Trainer, Cision in Sales & Marketing and Hill & Knowlton as Information Co-ordinator. She brings over 20 years of experience in PR, media monitoring/analysis and more recently social media. Jenny is a graduate of Durham College, Journalism; F.I.S University of Toronto, Information Professional as an Educator; and earned a certificate in Competitive Intelligence, Market Analysis and Benchmarking, Schulich School of Business, York University
About Fifth Story, a News Canada company: A Toronto-based content marketing agency that specializes in bringing brand stories to life across multiple channels and platforms. In business for almost 40 years, Fifth Story is the original content marketing agency delivering innovative content marketing solutions that appeal to clients’ target markets.
Date: Friday, April 23, 2021
Location: Zoom
Time: Noon
Cost:
Members: $20 + HST
Student Members: $15 + HST
Non-members: $30 + HST
