March 11, 2021 – The press release isn’t dead. You’re just doing it wrong!
Join the press release experts from CISION Canada to learn best practices on wire distribution. Learn how to: get the attention of journalists, schedule distribution effectively, use SEO to improve placement and how/when to use multimedia in content.
Topics include:
- How the pandemic has impacted press releases
- How to get your content discovered
- Use of multimedia
- What is worthwhile content?
There will be a prize giveaway during this event.
Speakers:
Jeff Vanderby – Director, Global Product Marketing, Cision
Michelle Oke – Director, Strategic Accounts, Cision
Duane Bayley – Senior Director, Client Content Services, Cision
Event format
6:00 p.m. – Start and Introductions
6:15 p.m. – Workshop presentation starts
7:00 p.m. – Case Study and Client Q&A
7:30 p.m. – Event closes
Date: Thursday, March 11, 2021
Location: Zoom
Time: 6 p.m.
Cost:
Members: $20 + HST
Student Members: $15 + HST
Non-members: $30 + HST
