By: Business Wire Content Team
You put a lot of time into your release, perfecting the right message and selecting the right distribution to reach your audience.
It’s also equally important to measure the results of your efforts.
We looked at the most used areas of our NewsTrak analytics report to better understand the top five data points our clients are most interested in:
- Which media audiences received the release?
- What were the earned media coverage and social reactions?
- What multimedia assets drove the most impact?
- Which links drove the most traffic to landing pages?
- How does one release compare to others?