March Membership Month Q&A with Jenny Cruxton

March Membership Month Q&A with Jenny Cruxton

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Written by: Jenny Cruxton, Director of Measurement and Analysis, Fifth Story /MRP & Director of Membership CPRS Toronto

How long have you been a CPRS member?

I have been a CPRS member since 2006. 

Why did you decide to become a CPRS Member?

Working with and for PR professionals for my whole career led me to want to learn and network with the people I engage with daily and have become friends with. I have been lucky enough to have employers that cover off the fees as part of my various positions.

Over the years as a member, what have you gotten from your membership?

My membership experience has changed over the years, from watching/learning from the audience to being a board member for the first time this year. Two big stand outs for me are getting comfortable with presenting to larger groups via the National Conference and the sense of community the CPRS has given me. I love the thought leadership on many fronts the CPRS has offered up over the years, that have been so meaningful and useful to my career. Also, the networking opportunities have been so valuable for my career.  

What are the benefits of Membership?

Putting my Director of Membership hat on now, there are so many benefits on being a member! 

  • Access to the National resource library, as someone who is always researching resources in the industry, having access to the library’s awards winning entrants, to accreditation work samples and case studies is so valuable to me. Access to the CPRS membership directory.
  • Member insurance (LMS PRolink) pricing and several other member discounts like members can get a discount on their MRP subscription. Membership rate on PRSA quarterly publication and monthly newspaper.
  • Career File free for PR pros looking for a job and preferred pricing for members to post job opportunities.
  • Access to the Global Alliance for PR resources.
  • Amazing volunteer opportunities and a fantastic mentorship and mentee program.
  • Leadership opportunities: volunteering on local boards, task forces and councils
  • Professional Development through local and national workshops, seminars and networking opportunities as access to the PRSA Counselors Academy

There are so many ways to learn and network being a CPRS member, even during a pandemic with meetings and seminars being held virtually.

Membership month offers:

  • If you join in March as a new member the $50 initiation fee will be waived.
  • Lapsed members also the $50 reinstatement fee will be waived.
  • Anyone who renews/joins in March is entered into a draw for a year’s free membership!
  • Renewing members: all members who renew in March will be entered into a draw to win a $50 voucher each week.