C&W’s Crock-Pot(R) public relations campaign takes top awards in PR industry event
TORONTO, April 22 /CNW/ – Cohn & Wolfe won Campaign of the Year award for its outstanding public relations program for the Crock-Pot brand at the Canadian Public Relations Society’s ACE (Achieving Communications Excellence) Awards Gala last night. Having won Gold in its category for Brand Development Campaign, the Crock-Pot campaign topped all other Gold winners in every category to take the industry’s prestigious ‘best in show’ award. The Crock-Pot program was based on the concept of ‘Crocktober’, a month dedicated to slow cooking.
“Cohn & Wolfe has far exceeded our wildest expectations with this award-winning campaign. We are overwhelmed with the results we have achieved, from soaring sales to media buzz, to revitalizing the Crock-Pot brand in Canada,” says Jamie Libregts, group marketing manager, Jarden Consumer Solutions Inc. (makers of Crock-Pot).
Cohn & Wolfe’s team took home another gold award in the Best Use of Media Relations category for the campaign “50 Years of Granny Chic – Corningware Stove Top”. C&W created this campaign to support the re-launch and 50th anniversary of Corningware Stove Top – the iconic bakeware embellished with a blue cornflower. Re-introducing the Corningware Stove Top to media through themed media materials, a 50’s themed media event and a national media tour, C&W was able to position the Corningware Stove Top as the new “must-have” for today’s kitchen.
The firm also received a silver award in the Community Relations category for “Save the Leopard Frog,” a campaign conducted on behalf of Credit Valley Conservation and a bronze award in the Best Use of Media Relations category. “Cohn & Wolfe partners with our clients to develop strategic communication programs that influences their stakeholders and delivers tangible business results. Being recognized by our peers as having succeeded in that role is a great honour for us and for our clients,” says Peter Block, Managing Partner, Cohn & Wolfe/Toronto.
Cohn & Wolfe Canada is a national public relations firm with offices in Toronto, Montreal and Calgary offering a full range of communication services to corporate, government and not-for-profit clients across Canada. Cohn & Wolfe is a wholly-owned subsidiary of Canadian-owned RES PUBLICA Consulting Group affiliated internationally with the Cohn & Wolfe Canada network, providing access to offices and expertise throughout North America, Europe and Asia.