About Erick
Director
Erick Bauer is the founder and principal of The Bauer Group. He is a strategic leader, educator, and entrepreneur with 15 years of experience managing complex marketing and communications programs in fast-paced agency, corporate, and non-profit environments. He has led award winning communications programs for some of the world’s largest brands, including Google, Nike, Coca-Cola, Samsung, BMO, Molson Coors, Wal-Mart, UPS and Pepsi. He has deep expertise in all facets of public relations, corporate communications, branding, digital/social media, corporate reputation management, issues and crisis, thought leadership, and executive profiling.
Erick is also passionate about developing the next generation of communications professionals. As a post-graduate instructor at York University, Centennial College, Sheridan College, and Yorkville University, he has been able to mentor and support young professionals, while at the same time supporting students who are committed to starting their careers in business, marketing, and communications.
He holds an undergraduate degree from York University and an MBA from Wilfrid Laurier University. When he’s not working, you can find Erick relaxing on the dock at the family cottage or chauffeuring his two young children to a hockey rink. He currently resides in the west end of Toronto.