JOB POSTINGS

MARKETING DESIGNER

JD#: CT272

Job Number: J0324-0317 Job Title: Marketing Designer Department:

Recreation Services Department Job Type: Permanent Full Time Job Category: Graphic Design Number Of Positions: 2

Date Posted: May 3, 2024

Closing Date: May 17, 2024

Salary: $3,012.13 – $3,239.10/Bi-Weekly Hours of work: 35

Schedule: Monday-Friday

Union: CUPE 905 FT Clerical and Technical

Vaughan is one of Canada’s fastest-growing cities. Its emerging downtown, the Vaughan Metropolitan Centre; Canada’s first smart hospital, the Cortellucci Vaughan Hospital; and the 900-acre North Maple Regional Park continue to generate momentum and excitement. Be part of something amazing and build your career at the City of Vaughan!

The City is an equal-opportunity employer and a forward-looking municipality that is committed to fostering a dynamic workplace that is diverse, inclusive and welcoming. As an award-winning organization for its employment and diversity and inclusivity practices, the City is focused on providing its employees with a thriving professional environment that leverages flexible work arrangements, a family-focused benefits package emphasizing work-life balance, learning and growth opportunities, and a place where collaboration and teamwork are valued.

Excellence demands brilliant personalities, visionary thinking and a passion for public service. Vaughan is your place to grow.

Position Overview

Under the direction of the Recreation Supervisor, Marketing Services, the Marketing Designer is responsible for supporting the end-to-end implementation of marketing strategies across all channels to increase awareness of and participation in programs, services, and events. This includes, but is not limited to, creating, coordinating and maintaining design elements and copy for print, digital, web, email, and social media platforms. The Marketing Designer is responsible for the layout and production of promotional literature and publications, including the Recreation Guide; supports social media and website administration; conducts market research/benchmarks; develops visual identity artwork and guidelines for signage at recreation facilities; and liaises with external vendors to source marketing materials.

Responsibilities

Marketing and Design

• Creates, coordinates and maintains the design and copy for marketing materials across all traditional and digital channels, including print, digital, web, email, and social media platforms, in adherence to branding standards. This includes, but is not limited to, websites, TVs, transit ads, publications, posters/flyers, presentations, award applications, forms, advertisements, signage, eNewsletter/email, social media and YouTube posts/stories/videos.

• Responsible for the extraction, design, layout, and production of departmental long form print and digital publications, including the seasonal Recreation Guide, to adhere with the program planning critical Liaises with the publisher and provides all necessary files.

• Conducts market research/benchmarks, identifies audience preferences and scans competitor strategies to make recommendations regarding marketing and design trends/best practices, and develops branding concepts, to support marketing and communication projects.

• Researches, recommends, sources and procures marketing and promotional products that resonate with the department’s target audience and user groups, while adhering to budget allocation.

• Assists with creating, editing and auditing program titles and descriptions.

• Develops marketing materials needed for media packages, including Public Service Announcements and Council packages.

• Participates in strategy sessions to contribute to the development of targeted marketing plans.

• Assists with developing artwork, guidelines, and procedures for visual identity (e.g., signage, marketing displays, staff uniforms) at recreation facilities, and helps conduct audits to ensure consistency.

• Provides social media administration support, including designing, writing, and scheduling posts; replies to comments and answers questions through DMs on various platforms, and flags and/or escalates issues to Supervisor; tracks insights and engagement.

• Conducts on-site coverage of recreational programs and events, this includes video filming and editing, copywriting for social media, and posting on various channels including social media and YouTube.

• Provides website maintenance, including designing graphic elements and webpage layouts, writing and scheduling content; updating fees, creating accessible documents and forms; tracking insights; and posting emergency notices and service disruptions.

Interactions with Others

• Liaises with department staff regarding the marketing of programs, services and events.

• Works closely with departmental staff to review recreation program content to ensure that infonmation published on multiple platforms/channels is current, accurate and consistent, flags issues to Supervisor.

• Participates on marketing, promotional and communications committees and taskforces as assigned.

• Liaises with external vendors and service providers to establish specifications, obtain quotes, send artwork, and coordinate production and delivery of marketing materials, in consultation with the Supervisor.

• Assists with monitoring the department’s marketing email inbox and reviewing/actioning marketing services requests.

• Provides training and support to associated staff regarding marketing and design standards, templates and tools/software, as well as policies and procedures.

Qualifications and Experience

• Three (3) year College or University Diploma in Graphic Design.

• Minimum four (4) years’ experience in the marketing industry, designing and creating promotional material, including producing camera-ready artwork for large-scale publications and a wide range of print and digital projects, working with printing companies, developing production schedules and plans to meet critical paths, copy writing, social media, and website management and, conducting market research, preferably in a municipal recreational environment.

• Registered Graphic Designer (RGD) designation required.

• Competency in personal computers (PC) and associated software (MS Word, MS Excel, MS Outlook, database software).

• Highly proficient in Desktop Publishing applications including Adobe Creative Cloud lnDesign, Adobe Premiere Pro, Adobe Acrobat, Illustrator, Photoshop.

• Knowledge of Drupal and PerfectMind is an asset.

• Knowledgeable of current graphic design and marketing trends.

• Dealing with confidential and sensitive information with professionalism and diplomacy.

• Excellent organizational, analytical, problem-solving and project management skills.

• Excellent oral, presentation and written communication skills.

• Knowledge of and demonstrated ability in the City’s core competencies and relevant functional competencies.

• A valid Ontario ‘G’ driver’s license, in good standing, with access to a reliable vehicle for corporate use.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Please be advised, the City of Vaughan uses email to communicate with applicants for open job competitions.

The City of Vaughan is committed to diversity and inclusivity in employment and welcomes applications from qualified individuals of diverse backgrounds. The City of Vaughan is also committed to providing accommodations for people with disabilities. If you require an accommodation, we will work with you to meet your needs.

To apply click here

NOW HIRING: ACCOUNT MANAGER, TECH

Toronto, ON | Remote | Permanent Full-Time

[ Overview of the Role ]

Are you ready to be a Category leader?  Category Communications is on the lookout for a dynamic and visionary Account Manager to join our team with deep experience and relationships in the tech industry. As an Account Manager, you’ll be at the forefront of leading the charge for our clients, working alongside the best in the business to craft compelling stories that redefine the industry categories we represent. If you’re someone who thrives in a fast-paced, dynamic environment, loves to forge meaningful client relationships, and is ready to push the boundaries of what’s possible in the world of communication, you’re exactly who we’re looking for. At Category Communications, we believe in fostering a culture of innovation, collaboration, and continuous growth.‍

[ About Category ]

Category Communications is a forward thinking public relations agency that is on a mission to collaborate passionately with industry changemakers and founders by providing strategic communication solutions that drive real business impact. Founded by Chantel Cassar and Lauren Arnold, Category Communications takes pride in its relationship with clients, recognizing them as the architects of change in tomorrow’s leading industries. Category’s suite of services include media relations, thought leadership, social media management, influencer marketing, event planning, and crisis communications. The Category approach goes beyond traditional PR; we immerse ourselves in the heartbeat of each industry, fostering curiosity, clarity, connection and care in our communication strategies. To learn more, visit www.categorycomms.com.

[ Account Manager Responsibilities ]

• Develop strategic PR plans based on our clients business objectives
• Build, maintain and lead the relationship with the client
• Prepare or review all client material including PR plan, strategies (media & digital), key messaging documents, pitches, content calendars, reports and more to ensure they are error-free and presentable
• Build and maintain relationships with media and influencers
• Maintain and monitor workflow and assignments by effectively delegating, coaching and guiding junior team members
• Be the leader of the account team by effectively managing both the client and internal teams to ensure projects are on time and results are being generated
• Offer solutions to clients, teams and new business challenges
• Manage, motivate, mentor and connect with junior staff to develop their skills based on their unique needs
• Contribute to Category Communications’ collaborative team culture
• Be curious in your Category and keep up to date with industry trends, news and best practices
• Be connected and attend industry-related events for PR/Marketing and our client’s industries.
• Help train and mentor junior talent
• Support with new business development where applicable

‍[ Qualifications ]

• 3-5 years experience in the public relations industry, agency experience is preferred
• Experience within the technology ecosystem – working with technology clients either agency side or client side
• Collaborative – you have a demonstrated track record of developing trusted client relationships that turn into organic and new business
• Successfully executed earned media programs that have landed top tier coverage
• Curious mindset with a sharp level of strategy to execute media relations, corporate communications, crisis communications and thought leadership programs.
• Excellent writing skills and an eye for a new media angle
• Highly organized with an acute attention to detail
• Connected network and key relationships across media and influencers
• Passionate about the business world with a focus on technology and real estate
• Great communication skills, both written and verbal
• Relationship-centric approach to clients, team and media
• You like to celebrate wins and learn from mistakes

‍[ Compensation & Benefits ]

Category Communications values your dedication and talent. The salary band for this role ranges from $70,000 – $90,000, reflective of your experience and expertise. We will also be offering a bonus structure that rewards our dedicated team members based on the company’s overall  performance. In addition to compensation, Category is proud to offer an array of benefits designed to enhance both your professional and personal life.

Comprehensive Health and Medical Benefits: Your well-being is our priority. Gain access to a leading health and medical benefits package.

Access to our industry-leading team of business advisors: We’re committed to ensuring you have the best mentorship in the game. Each quarter, you will have access to career planning and coaching sessions with our leading team of business advisors.

Remote-first: The future of work is flexible – where you want to work is up to you. We will hang out with you IRL only as much as you want to hang out with us. We’ll always provide opportunities to engage and plan with your team and clients in person, but ultimately – we trust you to do what’s best for you.

Industry leading vacation and benefits policies: In order to excel, time off to travel to, be with family, and to recharge is essential. We’re offering best-in-class vacation policies (hello, 4-week minimum!) and benefits that make sense.

Curiosity Fund: As a collective, learning and personal growth is in our DNA. Each employee will have a monthly curiosity fund spending account that can be put towards upskilling courses, a new hobby, wellness activity and more.

‍[ Location ]

Category Communications is a remote-first work environment. The ideal candidate is based out of Toronto, ON.‍

[ How To Apply ]

‍If you’re ready to be a Category leader and contribute to the success of our clients and growth of our agency, please submit your resume, coverage letter and two writing samples to info@categorycomms.com with the subject line: “Category Account Manager – [Your Name]”

‍Category Communications is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

‍The close date for this job application is May 17th, 2024.

Able to provide an internship opportunity?

CPRS Toronto is very committed to supporting students and their career pathways as they enter the field of communications and public relations.  Many post secondary programs require students to have some kind of industry experience as a requirement of their programs, but most are not aware of the opportunities available. An internship enables students to gain experience and exposure to real world scenarios, and employers benefit not only from the extra team support, but from fresh perspectives and competencies with tools and technology that students bring. If you or your organization are able to supply a short-or long-term, paid internship this coming year, please let us know term details by emailing Lois Marsh and we’ll include them in our job boards. Let’s help our new practitioners be set up for success!