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How Brands Can Harness Humor for April Fool’s Day PR Wins

How Brands Can Harness Humor for April Fool’s Day PR Wins By Lucy Luc April…

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Beyond Metrics A New Benchmark for PR Satisfaction

Beyond Metrics A New Benchmark for PR Satisfaction By Lucy Luc Public relations has always…

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Pet PR Done Well: Building Loyalty Among Puppy Owners

Pet PR Done Well: Building Loyalty Among Puppy Owners By Lucy Luc The global pet…

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OWNERSHIP: A STRATEGIC FRAMEWORK FOR CAREER REINVENTION IN COMMUNICATIONS

OWNERSHIP: A STRATEGIC FRAMEWORK FOR CAREER REINVENTION IN COMMUNICATIONS By Matthew Celestial The communications industry…

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2026 Milano Cortina Winter Olympiad Post Mortem: How The Winter Games Are Having Its Social Media Moment and Attracting New Fans?

2026 Milano Cortina Winter Olympiad Post Mortem: How The Winter Games Are Having Its Social…

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Representation, Belonging and the Power of Being Seen

Representation, Belonging and the Power of Being Seen By Anmol Harjani February marks Black History…

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Beyond the Title: Women in Communications on Leadership, Growth and Impact

Beyond the Title: Women in Communications on Leadership, Growth and Impact By Anmol Harjani Every…

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Co-Presidents Message
March 2026

Co-Presidents Message As we welcome March, I think we can all agree that the news…

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Telling It Right: Lessons from the Agency Side of Storytelling

Telling It Right: Lessons from the Agency Side of Storytelling By Anmol Harjani Every year on…

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Making Their Own Mark: How Freelancers Are Shaping the Future of Communications

Making Their Own Mark: How Freelancers Are Shaping the Future of Communications By Anmol Harjani…

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Finding Your Voice:
A Conversation on Leadership and Storytelling in Public Speaking

Finding Your Voice: A Conversation on Leadership and Storytelling in Public Speaking By Anmol Harjani…

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Trust, Transparency and Tech: Navigating Ethics in Today’s Communications

Trust, Transparency and Tech: Navigating Ethics in Today’s Communications By Anmol Harjani As National Ethics…

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Listening First: Why Inclusion Begins with Hearing What We’ve Missed

Listening First: Why Inclusion Begins with Hearing What We’ve Missed By Anmol Harjani Every March,…

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Where Big Ideas Begin:
A Conversation on Creativity, Culture and Confidence

Where Big Ideas Begin: A Conversation on Creativity, Culture and Confidence By Anmol Harjani Every…

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PR Practices in Action from Bad Bunny’s Super Bowl LX Halftime Show

PR Practices in Action from Bad Bunny’s Super Bowl LX Halftime Show By Lucy Luc…

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Building Trust Before the Crisis: A Conversation on Public Risk and Communications Preparedness

Building Trust Before the Crisis: A Conversation on Public Risk and Communications Preparedness By Samiha…

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CPRS Toronto: In conversation with Tanya Bevington

March feels like a fitting time to talk about renewal and momentum, two themes that…

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Member Spotlight:
Lucas Solowey

Lucas Solowey is a public relations professional with experience supporting non-profits, ethical brands, and agency…

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The Communicator’s Guide to Responsible AI Chatbot Deployment: 7 Key Considerations

The Communicator’s Guide to Responsible AI Chatbot Deployment: 7 Key Considerations By Tanvi Singhal Businesses…

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What PR Can Learn From TTC’s Line 5 Delays?

What PR Can Learn From TTC’s Line 5 Delays? By Sanjeev Wignarajah It feels familiar,…

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Inside the Classroom: How Digital Learning Is Shaping the Next Generation of Communications Professionals

Inside the Classroom: How Digital Learning Is Shaping the Next Generation of Communications Professionals By…

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The PR Playbook for the 98th Academy Awards

The PR Playbook for the 98th Academy Awards By Sanjeev Wignarajah The 98th Academy Award…

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How to Be Successful in Job Interviews

How to Be Successful in Job Interviews By Brandon Kish How am I going to…

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Co-Presidents Message
February 2026

Co-Presidents Message Happy February. 2026 has been a cold one, hasn’t it? But as we…

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Member Spotlight:
Carrie Robinson

Carrie Robinson is a strategic communications professional who specializes in translating intricate concepts into comprehensive,…

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CPRS Toronto: In conversation with Zandra Miljan

CPRS Toronto: In conversation with Zandra Miljan February is a great moment to pause and…

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How Social Media Can Revitalize Cities?

How Social Media Can Revitalize Cities? By Sanjeev Wignarajah As you scroll onto Instagram and…

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Language Barrier or Embrace the culture – A Guide for International Communicators to Express Yourself Better

Language Barrier or Embrace the culture – A Guide for International Communicators to Express Yourself…

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PR Campaigns That Changed the Industry and How Did They Do that?

PR Campaigns That Changed the Industry and How Did They Do that? By Lucy Luc…

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How PR communicate message to Canadian family dynamite

How PR communicate message to Canadian family dynamite By Lucy Luc   Family Day is…

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Healthy Eating Is Coming Back and It Is Trendier Than Ever in 2026

Healthy Eating Is Coming Back and It Is Trendier Than Ever in 2026 By Lucy…

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Beyond Visibility: The Role of Communications in Advancing Black Voices

Beyond Visibility: The Role of Communications in Advancing Black Voices By Anmol Harjani Black History…

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National Storytelling Week: Why Storytelling Still Shapes Trust in Communications

National Storytelling Week: Why Storytelling Still Shapes Trust in Communications By Anmol Harjani Storytelling has…

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Publicity for Profit: When Visibility Becomes Strategic Value

Publicity for Profit: When Visibility Becomes Strategic Value By Anmol Harjani Publicity has traditionally been…

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2026: The Year Of Analog

2026: The Year Of Analog By Sanjeev Wignarajah As the new year approaches, people make…

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CPRS Toronto: In conversation with Adriana Lurz

CPRS Toronto: In conversation with Adriana Lurz A new year often brings reflection, renewed focus,…

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Q&A with Anmol Harjani:
CPRS Toronto’s New Communications Co-Chair

Q&A with Anmol Harjani: CPRS Toronto’s New Communications Co-Chair By Samiha Fariha With the New…

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How Internal Communication Turns “Fun” into Revenue

How Internal Communication Turns “Fun” into Revenue By Lucy Luc Work can be fun and…

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Business Communication Models for Impactful PR

Business Communication Models for Impactful PR By Lucy Luc Great business communication doesn’t happen by…

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The Mentors Who Shape Brilliance in PR and Communications

The Mentors Who Shape Brilliance in PR and Communications By Lucy Luc Behind every great…

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In Conversation With: The Memories and Ideas Behind the Stories We Tell

In Conversation With: The Memories and Ideas Behind the Stories We Tell By Lucy Luc…

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Co-Presidents Message January 2026

Co-Presidents Message Happy New Year, CPRS Toronto Members! A new year can feel like a…

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How the Canadian PR Market Is Standing Out on the Global Stage

How the Canadian PR Market Is Standing Out on the Global Stage By Anmol Harjani…

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Why Dialogue Matters More Than Ever in Canadian Public Relations

Why Dialogue Matters More Than Ever in Canadian Public Relations By Anmol Harjani January 5…

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Vision Boards, Strategy, and the Power of Communication

Vision Boards, Strategy, and the Power of Communication By Anmol Harjani   January 10 is…

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Why Mentorship Matters in Canadian Public Relations

Why Mentorship Matters in Canadian Public Relations By Anmol Harjani   January 17 is International…

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Member Spotlight:
Felipe Curcio

Felipe Curcio is a communications professional who loves bringing people, ideas, and stories together. Throughout…

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PR in the Holiday Season: Keeping Communications Authentic and Inclusive

PR in the Holiday Season: Keeping Communications Authentic and Inclusive By Anmol Harjani The holiday…

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Cyber Monday: How PR Professionals Can Learn From Audience Behaviour

Cyber Monday: How PR Professionals Can Learn From Audience Behaviour By Anmol Harjani Cyber Monday…

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National Giving Month: How PR Professionals Can Amplify Community Impact

National Giving Month: How PR Professionals Can Amplify Community Impact By Anmol Harjani   National…

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International Volunteer Day: The Benefits of Volunteering with CPRS Toronto

International Volunteer Day: The Benefits of Volunteering with CPRS Toronto By Anmol Harjani   Volunteering…

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Green Monday: Ethical and Sustainable Communication for PR Professionals

Green Monday: Ethical and Sustainable Communication for PR Professionals By Anmol Harjani Green Monday is…

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Co-Presidents Message December 2025

Co-Presidents Message As the calendar year draws to a close and we look forward to…

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Member Spotlight:
Nick Williams

Nick Williams is entering his 15th year as a PR professional. Throughout his career he…

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How PR Professionals Convey Powerful Messages Through Short Films

How PR Professionals Convey Powerful Messages Through Short Films By Lucy Luc In a time…

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Why Follow-Up Thank-You Emails Are a PR Pro’s Signature

Why Follow-Up Thank-You Emails Are a PR Pro’s Signature By Lucy Luc Celebrating National Thank…

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A Pause for PR Practitioners in Winter Solstice Time

A Pause for PR Practitioners in Winter Solstice Time By Lucy Luc PR practitioners are…

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Women’s Entrepreneurship Day

Women’s Entrepreneurship Day By Anmol Harjani Every year on November 19, the world pauses to…

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What went wrong with TTC and Metrolinx during Game 7 of the World Series and How To Fix It?

What went wrong with TTC and Metrolinx during Game 7 of the World Series and…

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CPRS Toronto: In conversation with Samantha Berdini

CPRS Toronto: In conversation with Samantha Berdini For our December In Conversation With blog series,…

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The Shuttering of Centennial College Public Relations program: How it impacts Public Relations education and how the industry can save it?

The Shuttering of Centennial College Public Relations program: How it impacts Public Relations education and…

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CPRS Toronto: State of PR 2025 Roadshow Event Recap

CPRS Toronto: State of PR 2025 Roadshow Event Recap By Sanjeev Wignarajah Ethics, trust, AI,…

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CPRS Toronto: In conversation with Lindsay Peterson, APR

CPRS Toronto: In conversation with Lindsay Peterson, APR For our November In Conversation With blog…

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Listening, Giving and Buying Better: How Communicators Can Make November 28 Count

Listening, Giving and Buying Better: How Communicators Can Make November 28 Count By Anmol Harjani…

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More Than a Moustache: Leveraging Movember for Impactful Communications

More Than a Moustache: Leveraging Movember for Impactful Communications By Anmol Harjani Each November, men…

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National Stress Awareness Day: Prioritizing Wellbeing in Communications

National Stress Awareness Day: Prioritizing Wellbeing in Communications By Anmol Harjani Stress is an inevitable…

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Co-Presidents Message November 2025

Co-Presidents Message November is here and it’s hard to accept that 2025 is coming to…

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Member Spotlight: Gina Chung

Gina Chung is an experienced communications strategist and PR professional, skilled at helping clients amplify…

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From Vanity Metrics to Real Impact: The Rise of Data-Driven PR

From Vanity Metrics to Real Impact: The Rise of Data-Driven PR By Lucy Luc  …

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How Post-Season Marketing Campaigns Add Fuel To The Fire For Professional Sports Teams?

How Post-Season Marketing Campaigns Add Fuel To The Fire For Professional Sports Teams? By Sanjeev…

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Illuminating Connections: What Diwali Can Teach PR Professionals

Illuminating Connections: What Diwali Can Teach PR Professionals By Anmol Harjani As Diwali approaches on…

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Narrow Feeds, Shorter Attention: What Instagram’s Interest Targeting Means for PR

Narrow Feeds, Shorter Attention: What Instagram’s Interest Targeting Means for PR By Anmol Harjani Instagram’s…

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Authenticity Over Aesthetics: Audience Fatigue in PR Today

Authenticity Over Aesthetics: Audience Fatigue in PR Today By Anmol Harjani Attention isn’t disappearing, it’s…

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Co-Presidents Message
October 2025

Co-Presidents Message As the leaves begin to turn and we settle into the rhythm of…

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How Have Influencers Changed Movie Marketing?

How Have Influencers Changed Movie Marketing? By Sanjeev Wignarajah ACT 1 Coming soon to a…

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Member Spotlight
Renee Weekes Duncan

Renee Weekes Duncan is a seasoned communications strategist and culture builder who transforms brands through…

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Prompt Engineering for PR Pros

Prompt Engineering for PR Pros By Karan Saraf Prompt engineering is no longer optional for…

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Green media in Canada and how PR leads the way

Green media in Canada and how PR leads the way By Lucy Luc On June…

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Storytelling as a Career Tool!

Storytelling as a Career Tool! By Pooja Arora My friend, Ankit Verma, a 40-year-old former…

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Announcing the Winners of the 2025 CPRS Toronto ACE Awards

Announcing the Winners of the 2025 Canadian Public Relations Society (CPRS) Toronto Chapter’s Achieving Communications…

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Member Spotlight:
Adnan Bashir

Adnan is a Toronto-based communications and corporate affairs professional, with prior expertise in publishing and…

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President’s Message
Diversity, Equity and Inclusion

There is a war raging against DEI (Diversity, Equity and Inclusion) south of the border.…

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The AODA and PR: Why Communicators Must Act Now

Accessibility is no longer a ‘nice-to-have’. It’s officially a legal obligation. The Accessibility for Ontarians…

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Member Spotlight:
Calissa Busby

Calissa Busby is a passionate public relations professional with a strong background in communications and…

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The Future of the Canadian Public Relations Industry is in Jeopardy

As we write this, the future of the Canadian public relations industry is in jeopardy.…

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What’s on Our Radar For 2025 and Beyond

The beginning of a new year always brings with it a new sense of energy,…

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Member Spotlight:
Samiha Fariha

Samiha Fariha is a senior associate at Golin’s Toronto office, a global public relations agency. Her significant…

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President’s Message
January 2025

Happy New Year from the Canadian Public Relations Society, Toronto Chapter. As we embark on…

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2025 CPRS Toronto ACE Awards – NOW OPEN!

The Achieving Communications Excellence (ACE) Awards are open for submissions! This year, we have added…

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Member Spotlight:
Matisse Hamel-Nelis

  Matisse Hamel-Nelis (she/her) is an award-winning Métis communications and digital accessibility consultant based in Toronto. With extensive…

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President’s Message December 2024

I can’t believe I’m writing about predictions for 2025, but it’s that time of year…

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2025 Trends for Media and Influencer Relations: Prioritizing Connection Over Noise

The media landscape is evolving at lightning speed and as communication professionals, staying agile and…

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Board Spotlight:
Monique Daniel

Monique Daniel is a Toronto-based communications leader with 14 years’ experience in public relations. As…

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President’s Message November 2024

In today’s world, it feels like everyone has an opinion on just about everything. And…

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2024: The Year of the Podcast Election

The last few weeks have shown that podcast hosts are clearly having a moment. Prominent…

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Announcing the Winners of the 2024 CPRS Toronto ACE Awards

Announcing the Winners of the 2024 Canadian Public Relations Society (CPRS) Toronto Chapter’s Achieving Communications…

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President’s Message – March 2024

Are you maximizing the benefits of your CPRS Membership? A CPRS membership is what you…

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President’s Message – December 2023

President’s Message Everywhere you turn, communicators are talking about the role of artificial intelligence (AI)…