Media and Media Relations in 2022: Predictions and Trends

Media and Media Relations in 2022: Predictions and Trends

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Submitted with credits to The Business Wire Global Media Relations Team (CPRS Toronto Sponsor)

COVID-19 and the resulting shifts in the labour market have undoubtedly impacted media and the media relations landscape. 

Our global media relations team identified these eight notable trends in journalism for the year ahead: 

  • The rise of hybrid events
  • Importance of strong relationships with journalists
  • DEI, Culture Awareness, and Transparency
  • AI and data journalism
  • Growth of newsletters and podcasts
  • The role of social media in news media
  • Brand citizenship and continued corporate social responsibility
  • More focus on resources to support journalists

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