2022 Public Relations Predictions From PR Experts

Submitted with credits to Business Wire Content Team  (CPRS Toronto Sponsor)

We asked experts from 17 PR agencies for their 2022 communications predictions and trends from 2021 they think will continue this year. Many touched on the continued impact of the pandemic, hybrid work models, and the importance of keeping focus on DE&I efforts. Other insights included:

• The necessity of multimedia content
• The importance of integrating PR pros with other departments
• The increasing influence of AI and other technologies on communications strategies
• The growth of freelance journalism and news influencers
• The usefulness of campaign analytics
• The continuing commitment to employee communications

See what each of these experts had to say and how these predictions can influence your 2022 planning.