Written by: Business Wire Content Team
If you do an internet search on “how to write a press release” almost every article you read will include a section on how to write a press release quote. And for good reason. A well-written soundbite can often turn a page 2 story into front page news.
But the fact is, despite being a consistent part of press releases, most quotes are ignored by reporters. While quotes have the power to emphasize and expand your announcement, most PR quotes are overly complicated and organizationally-focused.
It is time for PR pros to take a new approach to how they write and present quotes.
But where do you start? In this recap of Business Wire’s recent webinar featuring Ann Wylie of Wylie Communications, we look at the four ways to quickly and easily create more effective quotes.
Good quotes, when smartly written, turn your news releases into storytelling opportunities that can encompass a problem, solution, and results in a single narrative arc.
Check out the full piece by Business Wire here: Best Practices for Presenting Quotes in Press Releases.