March 4, 2021 – Trust – The COVID Edition
Government leaders, public health doctors, pharmaceutical companies, medical professionals, front-line
workers and business leaders have all relied on our trust during this past year. In the last 12 months, we
have seen the need for trust grow and become an even more integral part of our lives as we have been
asked to change our behaviour for the common good of all Canadians. While some have seen the trust
we have for them soar in the past year others have behaved in ways that would lead us to question the
trust we have given in the past.
Please join Dave Scholz, APR, past president of CPRS Toronto, as he talks with Bruce MacLellan, APR
FCPRS, CEO of Proof Strategies and Bunmi Adeoye, Senior Vice President of Proof Strategies about the importance of trust as we come out of the pandemic. Bruce will share with us a distinctly Canadian story about trust using fresh data (January 2021) from Proof Strategies’ CanTrust Index, a leading source of knowledge and understanding of trust. Bruce and Dave will discuss the implications that the past year has had on trust and how this could reshape how we view trust in the future.
Topics include:
- How the pandemic has impacted trust
- The role trust plays as we come out of the pandemic
- CanTrust Index’s updated results on trust in Canada
- What PR professionals need to consider about trust in the post-pandemic era
- Q&A session with the audience will follow
Speakers:
Bruce MacLellan APR FCPRS, CEO, Proof Strategies
Bunmi Adeoye, Senior Vice President, Proof Strategies
Moderator:
Dave Scholz APR – Past President, CPRS Toronto; Executive Vice President, Leger
Date: March 4, 2021
Time: Noon to 12:45 p.m.
Cost:
Members: $15 + HST
Non-members: $20 + HST
