Yearly Archives :

2015

  • Danielle Kelly, APR
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UPDATE – CPRS Toronto By-law Review
150 150 Danielle Kelly, APR

I am happy to announce that the CPRS Toronto By-law review process has reach another important milestone!

I wrote a post  this past march March  about the work that is underway to ensure that our Bylaws were compliant with the forthcoming Ontario Not-for-Profit Corporation Act (ONCA).

After discussing the proposed changes with CPRS National office and your Toronto Board of Directors, the document is ready for membership comment.

You have two ways you can review the proposed changes:

1) By-law document (Full) – this document is in track changes mode so members can see the proposed amendments in context.

2) The By-law quick comparison chart – this document is a high level summary of all of the proposed changes

Constitution ByLaws Approved May 28 2013 – Amended Nov 11 2014 Draft 4 Amended June 7 2015

CPRS By Law Comparison Sheet v4

Next steps:

  • Give us your feedback!
    • Comment on this blog post;
    • Email your feedback to Danielle at danim.kelly@gmail.com;
    • Attend an upcoming By-law webinar (stay tuned for details)
  • Come to the AGM in September and vote to ratify these proposed changes

 

 

 

CPRS ACE
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CPRS ACE Awards Gala 2015 honours year’s best in Toronto PR
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On Wednesday, May 20, over 300 Toronto PR professionals celebrated the city’s top talent at the Canadian Public Relations Society (CPRS) annual Achieving Communications Excellence (ACE) Awards.

The ceremony at Arcadian Court rewarded the most memorable and effective PR campaigns and practitioners from the Toronto public relations community over the past year.

The ACE Awards concluded with the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year.

Best PR Campaign of the Year Winners: Weber Shandwick & McDonald’s Canada

Weber Shandwick & McDonald’s Canada was honoured for PR Campaign of the Year for the strategic planning and execution of the “McCafé Retail Coffee Launch in Grocery” campaign.


Top row from left: David Ford, Lindsay Trnkus, Jennifer Wasley, Jessica Goldberg, Jessica Greasley, Rashel Hariri and Brad Buset. Bottom row from left: Kristen McGuey, Jeanette Jones, Sara Doucet and Rebecca Kates.

Best Creative PR Campaign of the Year Winners: APEX Public Relations & Walmart Canada

The Best Creative PR Campaign of the Year was awarded to APEX Public Relations & Walmart Canada for the innovation and creativity behind the “Back-to-School with Walmart” campaign.


Hilary Lawton, Jennifer Stein and Linda Andross.

See the rest of the ACE award winners.

CPRS ACE
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CPRS Toronto recognizes the best public relations campaigns at the 2015 ACE Awards
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TORONTO, May 20, 2015 /CNW/ – The Canadian Public Relations Society (CPRS) Toronto chapter honoured theGreater Toronto Area’s best public relations (PR) practitioners this evening at the annual Achieving Communications Excellence (ACE) Awards Gala. Attended by over 300 practitioners, the ceremony at Arcadian Court celebrated the accomplishment of PR professionals.

“This is a very special night for the public relations industry in Toronto, as we get to highlight all of the creative and innovative work that our colleagues bring to life,” said Maryjane Martin, President, CPRS Toronto Chapter. “The level of expertise on display tonight was fabulous and I’m very proud to see the industry coming out to support each other.”

The ACE Awards concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year. Weber Shandwick & McDonald’s Canada was honoured for PR Campaign of the Year for the strategic planning and execution of the “McCafé Retail Coffee Launch in Grocery” campaign. The Best Creative PR Campaign of the Year was awarded to APEX Public Relations & Walmart Canada for the innovation and creativity behind the “Back-to-School with Walmart” campaign.

“A dedicated panel of volunteer experts carefully reviews all of our submissions to find the very best campaigns,” saidCarolyn Schulz, ACE Awards chair, CPRS Toronto. “For our members, an ACE Award is a calling card that represents skill, ability and trust.”

The 2015 ACE Award recipients include:

PR Campaign of the Year

  • Weber Shandwick & McDonald’s Canada – McCafé Retail Coffee Launch in Grocery

Best Creative PR Campaign

  • APEX Public Relations & Walmart Canada – Back-to-School with Walmart

Leadership Awards

  • Lois Marsh Award: Barry Waite, Chair, School of Communications, Media & Design at Centennial College
  • Volunteer of the Year: Arden Bagni, Humber College
  • CPRS Toronto Public Relations Student of the Year: Jessica Grace Chong, Centennial College

Media Relations – Budget Over $50,000

Gold

  • APEX Public Relations & Walmart Canada – Walmart Canada: Christmas Comes Together for Less
  • APEX Public Relations & Walmart Canada – Back-to-School with Walmart

Silver

  • Edelman Public Relations – The AMD #2BetterThan1 Campaign
  • Paradigm Public Relations & Tim Hortons – Tim Hortons Camp Day Raises $11.8 million
  • Strategic Objectives – A&W Ingredients Guarantee

Bronze

  • APEX Public Relations – Nestlé Halloween Scary Bars
  • Citizen Relations – Future Shop Back-to-School 2014 Campaign
  • Cohn & Wolfe – Sunbeam Supports with Warmth
  • Edelman Public Relations – Kraft Hockeyville 2014
  • Edelman Public Relations – Symantec Canada Honey Stick Project
  • GCI Group & Novartis Canada – VOLTAREN Emulgel® Stay in the Play
  • Kaiser Lachance Communications – Thought Leadership in Canadian Real Estate: The Royal LePage House Price Survey
  • NATIONAL & Boehringer Ingelheim – Kiss IPF Goodbye – 2014
  • NATIONAL & Pfizer Canada – Quit to List
  • Paradigm PR, Energizer Personal Care & Real Interactive – Schick Hydro “Becoming my Dad”
  • Weber Shandwick – Protecting Our Tomorrows
  • Weber Shandwick & McDonald’s Canada – McCafé Retail Coffee Launch in Grocery

Media Relations – Budget under $50,000

Gold

  • Kaiser Lachance Communications – Wealth Simple, Canada’s First Online Investment Service
  • Lamb Creative Group – Yves Veggie Cuisine Food to Love

Silver

  • DDB Public Relations – 26th Annual Beaches Jazz Festival
  • MSLGROUP Canada – The Randstad Award 2014
  • Veritas & Microsoft Canada – Microsoft XP EOS

Bronze

  • Argyle Communications & COLD-FX – COLD-FX Holiday Media Engagement
  • Argyle Communications & Novartis – World Asthma Day, Helping Canadians Breathe Easier
  • Canadian Tire Corporation – Jumpstart Red Ball Campaign 2014
  • TVO and marblemedia – Back-to-School with Hi Opie!
  • Veritas & Disney Consumer Products Canada – Minnie Mouse at World Master Card Fashion Week

Best Use of Special Events

Bronze

  • Argyle Communications & DHL Express – Connecting Mothers Around The World
  • Centennial College Students – ART HAUS
  • DDB Public Relations and Shopper DDB – CIL Décor Experts on the Road”
  • Shaw Media and Unit PR – Chopped Canada Media Challenge

Brand Development Campaign of the Year

Gold

  • DDB Public Relations and Shopper DDB – CIL Décor Experts on the Road
  • Strategic Objectives – Second Cup Coffee Company: Café of the Future

Silver

  • Ford of Canada & NATIONAL Public Relations – Mustang 50th Anniversary & Global Launch
  • Canadian Tire Corporation – We All Play for Canada

Bronze

  • Argyle Communications & Real-Estate Council of Ontario – Communicating Real Estate Protection
  • Edelman Canada – Revealing the Truth about RVing
  • Hill + Knowlton Strategies Canada – ABSOLUT MakerFest: Curiosity, Creativity, Canadian
  • Paradigm PR, BOOM! Marketing, Real Interactive & Energizer Personal Care – Join the Panty Party
  • Veritas & CBC – #FALLforCBC

Employee Engagement / Internal Communications Campaign of the Year

Silver

  • City of Vaughan – Internal Communications Strategy

Bronze

  • DDB Canada – Share DDB: Art Crawl & Auction
  • Ford of Canada – Ford of Canada and Free The Children Partnership

Community Relations Campaign of the Year

Bronze

  • Citizen Relations – Hyundai Hockey Helpers

Best Digital Campaign of the Year

Gold

  • Hill + Knowlton Strategies Canada – Make it a #MoscatoMonday
  • Toronto Public Health – Breastfeeding in Public Campaign
  • Strategic Objectives – The Great #PringlesDIPbate

Silver

  • DDB Public Relations and Shopper DDB – CIL Décor Experts on the Road
  • Ruckus Digital & Husqvarna Canada – Bring it On!

Bronze

  • Argyle Communications & The American Peanut Council – Getting Social Around the Campfire
  • Toronto Hydro – Be Enlightened Whiteboard Video

Government Relations/Public Affairs Campaign of the Year

Silver

  • Cohn & Wolfe and Hoffmann-La Roche Limited – The Ontario IPF Patient Watch List Advocacy

Bronze

  • The Ontario Teachers’ Pension Plan – The Defined Benefit Pension Evolution Thought Leadership Program

Investor/Financial Relations Campaign of the Year

Silver

  • Kaiser Lachance Communications – Divestiture of Sherritt’s Coal Business

New Product or Service Campaign of the Year

Gold

  • Toronto Hydro – The Making of Copeland Station
  • Narrative PR – Jaydess Launch – Sex Ed 2.0
  • Weber Shandwick & McDonald’s Canada – McCafé Retail Coffee Launch in Grocery

Silver

  • Manulife’s Advisory Services & Veriday – Empowering advisors to take control
  • Strategic Objectives – Second Cup Coffee Co. Flat White Launch

Bronze

  • Citizen Relations – Hyundai Hydrogen Fuel Cell Launch

Best Student PR Campaign of the Year

Gold

  • Centennial College – Talk is Cheap 7.0

Silver

  • Centennial College, Wilki Team – Wilki Night Out

Bronze

  • Centennial College – More Than Just a Brew
  • Humber College – Clearpath Robotics CSR Strategy

The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit:https://www.cprstoronto.com.

Special thanks to our sponsors:

GOLD:

CNW
Leger
Marketwired
Postmedia

SILVER:

CP Images
Fifth Story
Freeman Audio Visual

BRONZE:

McMaster-Syracuse Master of Communications Management

SPECIAL PARTNERS:

Ampifii
ConsumerVision

ConsumerVision

 

The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit:https://www.cprstoronto.com.

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For further information or to schedule an interview, please contact:

Robin Smith
Lead, ACE Marketing/Communications
CPRS Toronto ACE Awards Committee
ace@cprstoronto.com

CPRS ACE

PR Campaign of the Year: “Weber Shandwick & McDonald’s Canada – McCafé Retail Coffee Launch in Grocery.” (CNW Group/Canadian Public Relations Society)”.

CPRS ACE

Best Creative PR Campaign: “APEX Public Relations & Walmart Canada – Back-to-School with Walmart.” (CNW Group/Canadian Public Relations Society)”

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Stay in the know: 10 PR blogs to follow
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Author: Jessica Chong

Mans-Hands-Woking-On-Laptop-And-Smartphone-With-Coffee

It can seem daunting wading through a sea of information. Being in the know in public relations requires staying updated on current industry trends and issues. Keep these blogs bookmarked for daily browsing and you’ll have some sure fire conversation starters at your disposal. From a student standpoint, these are ten sites I found to be useful and relevant resources throughout my postgraduate PR program.

 

1. PR Daily

PR Daily equips you with almost everything you need to know about the industry from news reporting to syndication. Enjoy and learn from PR blunders, analysis and witty commentary. Keep in mind, however, that PR Daily posts content about American and global brands and issues.

2. Spin Sucks 

Spin Sucks is a wealth of information on online reputation, creating content and staying ahead of the competition. It also disseminates sound information on SEO, entrepreneurship and other expert advice. All contributors, including founder Gini Dietrich, bring different talents and viewpoints forward. Spin Sucks provides case studies and shares ideas and thoughts concerning real-life outcomes.

3. Marketing Magazine

Marketing Magazine is a mix of branding, advertising and marketing, providing the best updates on campaigns generating conversations. When it comes to which brand chose an agency as PR agency of record, the online magazine has its finger on the pulse of breaking news in the industry. Marketing Magazine also has some great monthly columns from professionals like Martin Waxman.

4. Social Media Examiner

Learn about influencer engagement, LinkedIn productivity and social media marketing, just to name a few. What I like best is the high level of visual aesthetics behind each blog post. Each blog post features easy readability, using supportive graphics and real-life examples.

5. PR News

PR News is a great resource covering a diverse array of topics from CSR, employee relations, media training, crisis communications and more. Expect articles created by industry experts from how-to content to best practices. These articles are sure to complement communications theory and management courses you may be currently taking.

6. Social Media Today

Social Media Today produces concisely relevant #SMTShorts videos and columns from thought leaders. The site also highlights in a graphic-laden article what’s trending this week with ever-visual word clouds and charts galore.

7. APEX blog

APEX takes blogging to a personal level with series like Follow February and 5Qs that feature short interviews with movers and shakers in the industry, ranging from health, tech, beauty and everything in between. Practical opinion pieces on time management or the value of editorial content also show off their staff’s knowledge.

8. Strategic Objectives blog

SO blog posts are full of insight into the PR industry, especially with practical and actionable social media tips from SO co-president Deborah Weinstein. The posts are candid, timely and relevant, tying into recent events like the Superbowl and the Target Canada layoff.

9. TechCrunch

TechCrunch keeps you in the know on the latest tech news from wearable technology, the newest apps and startups. Its weekly roundups recount the best stories you don’t want to miss. You’ll find essential updates, especially with brands like Google and Microsoft, ensuring you stay in the loop for those upcoming networking events and informational interviews.

10. Edelman blog – Conversations

As the world’s largest public relations firm, Edelman brings a global perspective to its blog. Edelman’s #FollowTheFellow series gives students the chance to learn about working in another country and dealing with different markets. Pick the brain of the president and CEO, Richard Edelman, by reading his blog posts in the 6 A.M. section. Feel free to also browse the 2015 Edelman Trust Barometer that paves the way for new business innovation.

What else would you add to the list?

  • Danielle Kelly, APR
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Ontario Not-for-Profit Corporation Act Coming Soon – CPRS By-Law Review Currently Underway
150 150 Danielle Kelly, APR

Ontario’s new Not-for-Profit Corporations Act, 2010 will make it simpler to incorporate and provide not-for-profit corporations with up-to-date rules to run the organization. It will also ensure greater transparency and accountability.

When the Act comes into force, it will generally apply automatically to all Ontario not-for-profit corporations, including CPRS Toronto.

Existing not-for-profit corporations will have a three-year transition period once the Act comes into force to make any changes to their incorporation and other documents necessary to bring them into conformity with the Act.

Danielle Kelly, APR,  Secretary of the Board of Directors of CPRS Toronto, is performing a review of the By-laws to ensure that they will comply with the forthcoming ONCA legislation.

A draft of the By-laws will be posted here for member review shortly.

It is expected that the By-law review will be completed in Summer 2015, so that CPRS Toronto members may vote on the revised By-laws at the 2014 Annual General Meeting.

Additional information about ONCA is also available here: ONCA presentation slides – March 30 2015

Please don’t hesitate to reach out to Danielle should you have any additional questions or comments.

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Student Steering Committee Profile: Tysha Campbell
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Meet your 2014/2015 Student Steering Committee!

Over the next few months, we will be posting profiles of CPRS Toronto’s 2014/2015 Student Steering Committee Student Representatives. Stay tuned for more!

Tysha

Tysha Campbell, Student Rep
Humber College, Public Relations Postgraduate Certificate

Starting my journey at Centennial College and being a part of the Bachelor of Public Relations Management program has taught me a lot. Being able to also be a part of the CPRS Student Steering Committee has been the cherry on top. I was very excited when I received the conformation because I realized how amazing this year was going to be. I cannot wait to make more memories and see what other opportunities this year has to offer.

Where are you from?
When I was younger I moved around a lot but always manager to stay within the GTA. My family and I have finally settled down however, and I am currently living in Oshawa.

What are you most excited for this year?
This being my first year in my program I can’t wait to actually see first hand what Public Relations means to Toronto. I was most excited for out Passport to PR event. I could not wait to get a first hands look at various PR companies and agencies that were located in Toronto. I wanted to see the creative side of the profession while meeting a lot of amazing individuals that could hopefully share their stories and inspiration with me. Overall, I’m really excited for everything that this year has to offer.

What is your dream job?
My overall end goal is to eventually run my own business. I want to be my own boss and make decisions based on my likings with shared views from people who also want to positively contribute to the PR industry.

What do you do outside of school?
I am currently apart of project fusion which involves groups of students from various programs collaborating ideas on how to enhance our community.

Tell us something random about yourself
My dad is the type of man who will drive absolutely anywhere if possible, so during our road trip to Guatemala, our car ran out of gas in Mexico. We were stopped at a bottom of a hill and there wasn’t anything surrounding us expect a lot of tall trees. I thought we were going to stranded there for a while, because the odds really did look like they were against us, that was until a man emerged out of the trees.

Despite being in a completely different country with a language barrier, and not knowing the man or the fact that we didn’t actually know where he came from, he actually ended up being a sweetheart. He pushed our car all the way up the hill by himself so we were able to get to the nearest gas station to pump some gas.

Find Tysha on:

Twitter: @teeec_xo
LinkedIn

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April 21: Panel Discussion: Paid media in public relations
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Panel Discussion: Paid media in public relations

Tuesday, April 21, 2015. 6 pm to 7:30 pm (networking reception from 6 pm – 6:30 pm, panel discussion and Q & A from 6:30 pm – 7:30 pm), The Pilot, Stealth Lounge (2nd Floor, 22 Cumberland St., Toronto. Cost: $35 (member), $45 (non-member), $25 (student member), $30 (student non-member). Light appetizers, cash bar.

Paid media is changing the practice of public relations as the lines blur between marketing and PR. Hear from experts in this field as they discuss how to put together an effective paid media strategy for your budget. This panel will also cover how to measure the impact of your paid campaigns, how to develop an integrated strategy and future directions for this evolving area of practice.

Moderator:

Martin Waxman, President, Martin Waxman Communications

@martinwaxman

Panelists:

Yuri Machado, SVP Integrated Advertising and Strategy, Post Media

@yurimac

Josh Merchant, Ampifii, CTO

@joshmerchant

Laurie Smith, Senior Director of Strategic Communications, CNW

@lauriesmith

Saeed Zaman, Senior Account Director, Paid Media Lead, Edelman

REGISTER NOW

 

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Event post: Building Media Relationships
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Authors: Molly Campbell and Natalie D.

On Thursday, Feb. 12 CPRS Toronto’s Student Steering Committee (SSC) welcomed students to the fourth-annual Building Media Relationships event at the Pilot Tavern. A panel of journalists and PR professionals shared insights with attendees. The panel consisted of Jessica Gold, Shaw Media; Robin Smith, H+K Strategies; Heather MacGregor, LCBO; James Bradshaw, The Globe and Mail; Carolyn Jarvis, Global News; Josh Rubin, Toronto Star and Justine Lewkowicz, Newstalk 1010. CNW Group‘s Nadine Tousignant moderated the animated discussion.

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The biggest takeaway? “Just be a decent human being,” said Josh Rubin, followed with a laugh from the crowd. Rubin also outlined having a sense of humour, being respectful and valuing the other journalist’s time as being important, which received agreeing nods from the other panelists.

Media relations is taught in PR students’ coursework, but stepping out of the classroom safety net and doing the real thing is daunting. This event gave aspiring students the opportunity to find out what exactly makes news and how to navigate the media landscape.

When asked how newly graduated PR practitioners can avoid “annoying” journalists, every panelist quickly said they didn’t care about experience or age. What matters to them is the story, considering the audience, pitching an interesting angle, timeliness and relevance. The next most important thing is a practitioner’s attitude; being positive, respectful and doing research goes a long way.

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Here are some key tips from the pros:

1. Ask the right questions – Begin media relations campaigns by asking your client about the results they want, said Robin Smith.

2. No matter what realm you work in, always follow the news – Heather MacGregor suggests setting up Google Alerts and monitoring Cision.

3. Don’t burn bridges – “You’re only as good as the relationships you’ve built, as well as your last job,” said Jessica Gold. Be willing to apologize for mistakes.

4. Don’t be annoying – Justine Lewkowicz warned sending too many emails can put you in a journalist’s bad books.

5. Know your medium – Know “who you’re pitching and why you’re pitching,” said Carolyn Jarvis. For TV interviews, choose someone who reads well on TV. For radio interviews, choose someone with an enticing voice. For print stories, get the point and avoid overusing adjectives.

6. Be open to collaboration – Getting caught up trying to control every element of a story can “turn a collaboration into an adversarial relationship” said James Bradshaw. Let the journalist develop the story. Sometimes the end result may not be exactly what you had in mind, but often through collaboration an even better story can be told.

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Molly outlines some other Dos and Don’ts from the event:

Do make it personal. You stand out from the crowd when a journalists trusts you.

Do meet with journalists outside deadlines to build trust over time.

Don’t use social media as a public forum to criticize journalists.

Don’t take it personally when a reporter doesn’t respond immediately. Media deadlines can vary from every hour to every 30 minutes.

Don’t be a jerk.

Do have phone etiquette. When calling, always ask, “are you busy right now?”

 

Natalie is a graduate from Seneca College’s Corporate Communications program.

Molly is a student representative on CPRS Toronto’s SSC.

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Student Steering Committee Profile: Katryna Fernandes
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Meet your 2014/2015 Student Steering Committee!

Over the next few months, we will be posting profiles of CPRS Toronto’s 2014/2015 Student Steering Committee Student Representatives. Stay tuned for more!

Photo 2014-10-15, 5 01 47 PM

Katryna Fernandes, Student Rep
Centennial College, Corporate Communications & PR Post-Graduate Certificate

Hello! I am Katryna, but I often go by Katie. I did my undergrad at Wilfrid Laurier University and I am currently a Centennial College post-graduate student. I loved planning events at Laurier so I am really excited to be on this committee to help plan events for the CPRS Toronto students!

Where are you from?
I grew up in Ajax, ON and then moved to Waterloo for four years for university. It’s good to be back home in Ajax now, but Waterloo will always have a special place in my heart!

What are you most excited for this year?
So far, one of the best aspects about being on this committee is attending events and getting to meet other PR students from the GTA. It’s really interesting chatting with others who are partaking in similar programs, and hearing about their ambitions within the industry. I love meeting new people, so that is what I am most excited for this year!

Have you interned anywhere?
Sadly, I have not yet had the opportunity to intern in the PR industry, although I am looking forward to doing so at the end of this school year. However during my undergrad, I interned for four months in the live music industry at a booking agency called The Agency Group. It was a blast!

What is your dream job?
I would love to find a job working in the entertainment industry. Music has always been a big part of my life and it is a big interest of mine. One day, I hope to involve my passion for music as I move forward in my career.

What do you do outside of school?
I love to sing and play guitar. Performing and jamming with other musicians is my favourite activity! I am also a huge advocate for live music, and I love nothing more than being in the audience when a good band is performing!

Tell us something random about yourself
I have never seen Star Wars, and I couldn’t get through Lord of the Rings. I hope we can still be friends.

Find me on:

Twitter: @_katiefernandes
LinkedIn

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Student Steering Committee Profile: Shamique Bowes
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Meet your 2014/2015 Student Steering Committee!

Over the next few months, we will be posting profiles of CPRS Toronto’s 2014/2015 Student Steering Committee Student Representatives. Stay tuned for more!

photo (2) copy

Shamique Bowes, Student Rep
Humber College, Bachelor of Public Relations Program

Deciding to pursue my bachelor degree in public relations has not been easy, as I once took a safe path, in pursuing my diploma in business management. Even though the transition was hard, I have no regrets in following a passion that has brought nothing but a bright future and opportunities n my life.

Where are you from?

I was born in St. Elizabeth, Jamaica and immigrated to Canada in 1992.

What are you most excited for this year?

I simply cannot wait to start participating in upcoming CPRS and CPRS student committee events, such as Passport to PR. This year I hope to sharpen and apply my skills to other organizations such as Speakers Academy; travelling amongst at-risk schools within the GTA and conducting workshops.

Have you interned anywhere?

I have not yet interned anywhere. However I have a vast array of volunteer experience. My most recent and unforgettable experience was volunteering for the NKPR IT Lounge. In the past I had the privilege of volunteering within the marketing communications Sector for the CPRS Ace Awards. Also, being a strong activist for women’s rights I volunteered for IWAA (International Women Achiever Awards), as media relations assistant.

What is your dream job?

With a variety of interests and passion for agency life, I hope to work for an esteemed agency such as NKPR. NKPR continues to be an agency that excels at its craft and delivers perfection.

As motivational speaker Zig Ziglar says, “If you can dream it then you can achieve it.” Even though in awe with this Toronto-based agency, my ultimate goal would be establish my own PR firm.

What do you do outside of school?

When not attending school, working or volunteering, I try to stay active within the theatre community. Besides attending plays, I take classes at Soul Pepper theatre and improvisation classes at the Freedom School of Arts. Being a big yoga buff, you can catch me at Goodlife Fitness attempting the downward dog.

Find Shamique on:

Twitter:@Shambowes
LinkedIn

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