Yearly Archives :

2013

Storify: Building Media Relationships

150 150 Admin

Missed our March 11, 2013 event? Here are some highlights from the panel discussion:


CPRS Toronto’s Building Media Relationships event

March 11, 2013

Storified by CPRS Toronto· Mon, Mar 11 2013 19:41:07

Can’t wait to hear from the panel tonight! @CPRSStudents #BuildingMediaRelationshipsCheryl Heisler
At #BuildingMediaRelationships! http://pic.twitter.com/wi5Z6zQVW6CPRSToronto Students
Our lovely panelists #BuildingMediaRelationships http://pic.twitter.com/DrZUV2wRNfCPRSToronto Students
Always tell media the truth even if you don’t like it. The truth will always find you. #WordsofWisdom #BuildingMediaRelationshipsCPRSToronto Students
@CPRSStudents great insight so far for relationships between journalists and PR practitioners #buildingmediarelationshipsKristina Karabassis
A quote should stand out. You only get one opportunity. Quotes are worth taking the time. #BuildingMediaRelationshipsNoah Gomberg
Sometimes a news release isn’t necessary for a pitch. A well-crafted message can be more beneficial #BuildingMediaRelationshipsCPRSToronto Students
"Own what you do know." – Tara Wood at @CPRSStudents #buildingmediarelationshipsNatalia Banoub
Anything after a third email is obnoxious. Avoid being a nuisance #HumberPR #BuildingMediaRelationshipsChristian Llano
"If it doesn’t sound like someone said it don’t use it." Quoting Huma Pabani on writing quotes. #BuildingMediaRelationshipsPeter Onate ツ
learned a ton about pitching and storytelling at @CPRSStudents’ #buildingmediarelationships panel tonight #humberprAlison Mowat
Thanks to @CPRSStudents for hosting #buildingmediarelationships. A very informative night with great panelists!Greg Fast

Social to-do: Top 5 moves for 2013

150 150 Admin


By Julie Geller
@JulieGeller
VP Marketing
Cision Canada

 

Before we get too deep into 2013, here’s an all-important top 5 to-do list that will invigorate your plans for the year ahead.

  1. Review your metrics: Accurate research is everything. Review your key performance indicators annually, and confirm that your research and reporting are in line with the organization’s stated goals. If your reports aren’t illuminating useful trends, make adjustments that fit your strategy. Also, examine the forms and data-collection criteria you use to ensure you aren’t missing a chance for gathering new information from clients. Consider creating visually driven reports that will engage your team in meetings and give senior management at-a-glance analytics.
  2. Refresh your homepage and blog: This no-brainer easily falls off everyone’s list. It’s great if your site has been recently re-designed, but you have to keep it fresh for visitors. Stale homepages discourage regular traffic from exploring your content on a deeper level. Fresh visuals, automated slideshow functionality and “related content” widgets are among the ways you can engage people in your organization’s latest news. If you can meet the demands of delivering content on a regular basis, a weekly blog is a great hook for pulling in traffic.
  3. Think mobile, act local: Pay attention to your mobile stats. Remember the 2010 Morgan Stanley report that predicted mobile’s dominance over the desktop by 2015? Well, we’re getting close, and you need to be sure that your content and its delivery are optimized for this exploding audience. If your mobile stats are low, find out why you are lagging and fix it. Maybe it’s time for an app, which provides instant access to your message and is the go-to solution for reaching audiences on the move.
  4. Embrace marketing’s convergence with social: Communications today depends on social media. As social matures, we’re seeing that it’s more than a Web 2.0 technological novelty. We all still need media releases, press conferences and media contacts, but it’s also time to build serious strategy around social tools. Social is more than a delivery system — it’s a marketing platform with unlimited potential for engaging audiences. Take the time to develop creative solutions for sharing your PR message and implementing your marketing plan. Set aside budget to hire dedicated social personnel for your team. Use social media to build value with your audience.
  5. Understand new technologies: Four years ago, we were all scratching our heads about Facebook’s value to business. Now there’s LinkedIn, Twitter, YouTube, Pinterest, Instagram, Vine and more. Many of them are indispensible PR tools. You may not find a need for every social platform today, but it is absolutely necessary that you know how the channels work. Marketing strategies morph with time, and you never know what social tool will be useful to your campaign in the future.

Originally posted in the Cision Canada Insights for Influencers blog. Also join CPRS Toronto sponsor @Cision_Canada at the Social Media Ref.

Open doors with a CPRS Toronto Leadership Award

150 150 Admin

By Miranda Germani

A Beatles’ top award was accidentally used as a doorstop for 30 years* (intrigued? See footnote below), but in a not-so-literal sense, awards can truly open many doors to a young PR professional.

Matt Juniper, winner of the CPRS Toronto Young Public Relations Professional of the Year Award in 2012, realized the impact of the recognition almost immediately.

“Receiving my ACE Award was an extremely rewarding experience,” Matt said. “To be honoured for my work in front of some of the most successful public relations practitioners in Toronto was a memorable and rewarding experience.”

In just a year, the award has made a difference to Matt’s career.

“The award has been not only an excellent addition to my resume, it’s given me stronger name recognition in the Toronto public relations industry. I’ve been invited to multiple conferences as a panelist, I’m frequently asked to contribute as a guest writer on public relations blogs and my colleagues in the industry have greater awareness of who I am. In an industry where networking is so crucial, this added name recognition has been invaluable.”

Matt encourages all PR professionals to consider nominating a young PR professional that they know for this award. “Not only will the award open doors for that individual, nominators will be helping pay tribute to younger professionals in the field. In an industry that moves and changes so quickly, young public relations professionals are a valuable asset and I believe it is important to recognize them.”

Tempted to apply and not sure what to include?

Matt thinks a diverse submission made him stand out, giving these tips:

  • A successful award submission shows balance between work and other experience, like volunteering
  • Highlight many areas of experience – Matt has been involved in corporate, political and not-for-profit communications campaigns through his volunteer work
  • Staying informed and involved in industry trends like social media, and other emerging communications trends

But that’s just Matt’s experience – the judges are looking for you to put your personal stamp on your submission.

The CPRS Toronto Leadership Awards recognizes individuals who have achieved excellence in their careers or made significant contributions to the field of public relations. In addition to the CPRS Toronto Young Public Relations Professional of the Year Award, there are also award categories for Public Relations Student of the Year Leadership Award, Public Relations Professional of the Year, Mentor of the Year and Volunteer of the Year.

More information is available on the CPRS Toronto Leadership Awards page.

The nominations deadline has been EXTENDED to Thursday, March 7, 2013. This is your last chance to nominate yourself or someone else.

The Leadership Awards will be presented at the ACE Awards Gala on Wednesday, April 24, 2013.

* The Beatles’ top gong, a prestigious Ivor Novello award, was given to them after Yellow Submarine sold 1.2 million copies. A woman found it in a derelict London office building in the early 1980s, took it home, and used it to prop open a door for three decades. The now-elderly woman apparently didn’t realize what she had found for 30 years, but found out and sold the award last year at auction.

Storify: @CPRSNational & CCPRF #PRBootcamp

150 150 Admin

Did you miss the CPRS National and the Canadian Council of Public Relations Firms’ Bootcamp on March 1?

Checkout some of the highlights in this Storify put together by our friends at Cision Canada (@Cision_Canada).


LEADERSHIP AWARD NOMINATIONS DEADLINE EXTENDED!

150 150 Admin

What better way to set yourself apart at this year’s ACE Awards Gala than by winning an award?

The Leadership Awards nominations window has been extended for ONE more week! This is your chance to nominate yourself, or a deserving peer or colleague for one of these prestigious awards. Please submit your nominations to ace@cprstoronto.com by March 7, 2013.

Entry is free of charge. Winners will be announced and recognized at the ACE Awards Gala on April 24, 2013. Winning an award at the ACE Gala provides valuable recognition in front of a room of PR professionals, industry mavens and communications experts – better than a business card!

Categories include:

CPRS Toronto Public Relations Student of the Year – Recognizing a CPRS Toronto full or part-time student graduating this year who has a solid academic record and has demonstrated interest in professional development. Click here to read about what last year’s Student of the Year is doing now.

CPRS Toronto Young Public Relations Professional of the Year (Under 30 years of age) – Recognizing a public relations professional (under 30 years on March 23, 2013) who has been in the industry for less than three years (i.e., since March 23, 2010) who has made significant achievements in his or her career.

CPRS Toronto Public Relations Professional of the Year – Recognizing outstanding personal achievement within the public relations industry over their career, with particular focus on their successes over the past year (2012-2013).

CPRS Toronto Mentor of the Year Award – Recognizing a volunteer who has served as a mentor to public relations professionals or students in the year of 2012/2013.

CPRS Toronto Volunteer of the Year Award – Recognizing a volunteer within CPRS Toronto during the previous year (2012/2013) year.

Click here for more information about each category, and submission requirements.

Stand out (!) with a CPRS Toronto Public Relations Student of the Year Leadership Award

150 150 Admin

By Miranda Germani

It can be tough for students and new grads to stand out from the crowd when looking for that perfect first job. Everyone’s education and work experience tend to be similar, so winning an award can really make you shine.

One person who did just that is Robin Smith, winner of the CPRS Toronto Public Relations Student of the Year Leadership Award at the ACE Awards gala in 2012. Here’s how he used this opportunity to land a role with one of the top agencies in Canada.

“Winning the Student of the Year Leadership Award was a major stepping stone for me. I used my acceptance speech as a ‘pitch’ and advertised myself to the people most likely to make new hires. Before leaving the stage I had received my first business card, and by the end of the night I had met some very important people,” Robin says. This strategy worked, and as Robin went on to explain, “By following up on the contacts I made at the ACE Awards Gala I was able to secure a full-time position with one of the best agencies in Canada, starting my first job after graduating from Seneca College.”

Robin encourages anyone to apply, saying “I think a self-nomination is a great career building move. I knew going into the nomination that it would be a long shot, but the satisfaction and confidence that being recognized brought was a huge reward. If you’re not nominating yourself and you’re giving your colleague the nod, it is a big show of respect for that person. Taking the time to highlight the talents of one of your colleagues is a great way to show that they are appreciated and valued.”

Robin thinks his application stood out to the judges due to a shining reference, with solid volunteer experience sealing the deal.

“Receiving an ACE Award was amazing, totally fantastic. When I got the message from the President of CPRS Toronto it caught me so off guard that I just started laughing. Toronto is one of the most important cities for Canadian PR practitioners, with a large and active community, and being recognized by the group was a huge honour, especially considering how many PR students there are in post-grad programs across the city.”

If you think you or someone else should be recognized, now is your chance to nominate yourself or a deserving peer for the CPRS Toronto Public Relations Student of the Year Leadership Award. And there are no barriers to throwing your hat into the ring – entry is free!

In addition to the CPRS Toronto Public Relations Student of the Year Leadership Award there are also Award categories for Young Public Relations Professional of the Year, Public Relations Professional of the Year, Mentor of the Year and Volunteer of the Year.

More information is available on the CPRS Toronto Leadership Awards page. But hurry, the deadline is soon! Nominations must be submitted by February 24, 2013.

The Leadership Awards will be presented at the ACE Awards Gala on Wednesday, April 24, 2013.

Freebies for your family weekend from @RyersonU

150 150 Admin

Sheldon Levy, CEO at Ryerson University invited the community to come experience the Ryerson campus at the 20th Annual CEO Awards luncheon.

Here are a couple free things to do while you’re there:

Also be sure to checkout

And if you had any doubt about why today’s Ryerson is so great, check this video out.

Archived presentation: CEO Award to Sheldon Levy @RyersonU (23:50)

150 150 Admin

Click the arrows in the bottom right corner to watch in full screen.
Also be sure to checkout some pictures from the event and this video showcasing Ryerson University’s growth.

National conference reminder: Save $400 by Feb. 18

150 150 Admin

This June, join us in Ottawa to help Change the Conversation! CPRS Members – register by February 18th and save $400 off full conference delegate pricing for Conversations 2013.

More than 20 keynote presentations and workshop sessions over three days will help frame the conversation around communications.

Confirmed speakers include: Heath Applebaum ABC, MCM, Brent Barootes, Ira Basen, Danielle Côté, ARP, Terry Fallis, Richard Fournier, ARP, Daniel Granger ARP, FSCRP, Caroline Kealey, Amelia Kennedy, Trish Krause, APR, Sean Lewis, Fraser Likely APR, FCPRS, Derek Lothian, Kevin McCann, Brenda Sweeney, APR, Evan Solomon, Daniel Tisch APR, FCPRS, Martin Waxman, APR and Howard Williamson.