About Zaib

Director

An award-winning PR and communications specialist, Zaib Shadani is a member of the Senior leadership team at NKPR. She is also the Founder of Dubai based PR agency ‘Shadani Consulting’ and has been leading the PR and communications for a portfolio of the Middle East’s most coveted brands, including: Canon Middle East, TAG Heuer, Unilever, Christie’s Middle East, Aston Martin and MB&F, to name a few.

Zaib received the Middle East’s Woman Leaders award for PR & Communications in 2020. She is also a public speaker and commentator for the PR and digital marketing industry, as well as a regular columnist for Arabian Business, Gulf Business and Campaign Middle East.

Zaib is a cum laude graduate from the University of Toronto with an undergraduate degree in Business Management and Sociology and a master’s degree in Strategic marketing from the University of Wollongong in Dubai.