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Social Affairs Committee presents – 2021 Reset: Member Survival Guide
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April 8, 2021 – 2021 Reset: Member Survival Guide

CPRS Toronto’s Social Affairs Committee invites you to our free event called, 2021 Reset: Member Survival Guide.

Speakers:

Author and coach Carol-Ann Hamilton will provide tools to reset amidst the ongoing pandemic, including:

  • Career and life planning
  • Energy mastery
  • Setting intentions
  • Resetting your balance wheel

Given this event is all about you, please come prepared so Carol-Ann can provide tips:

PRE-WORK

From 2020:

  • Name your top three accomplishments
  • Name one lesson you learned personally or professionally
  • What is one thing you were grateful for last year?

Into 2021:

  • What is one thing you are letting go of as we navigate this year?
  • Identify a quality you choose to embody within 2021 (i.e., patience, resilience, courage)
  • What is something you seek to create over the next 12 months or beyond?
  • Pinpoint a challenge that could get in the way of achieving what you want

Elisabeth Axiak is the host of the Living Intentionally with Elisabeth podcast – a place for compassionate self-development. Her passion is helping you find total wellness in mind, body, and spirit by sharing thought-provoking ideas as well as easy-to-implement practices that you can start today. Instagram: @ElisabethWithAn.S

 

 

Robert Van Horne is currently an intern with Craft Public Relations. He is completing his internship to finish off his studies in the Public Relations Advanced Diploma program with Humber College.

For 20 years, Robert has worked for diverse organizations, in several management roles, including spending the last 10 years as an event planner and senior sales coordinator for the Pegasus Hospitality Group. It was throughout that time that he honed his leadership skills while developing a passion for communications.

Robert is a proud member of the LGBTQ2S+ community and hopes to continue to engage in conversations promoting inclusion and diversity in the public relations industry.

Don’t miss the draw for one complimentary session with Carol-Ann and book giveaway.

Date: Thursday, April 8, 2021

Location: Zoom

Time: 6 p.m. to 7:30 p.m.

Cost: Free

REGISTER HERE>>>

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Trust – The COVID Edition
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March 4, 2021 – Trust – The COVID Edition

Government leaders, public health doctors, pharmaceutical companies, medical professionals, front-line
workers and business leaders have all relied on our trust during this past year. In the last 12 months, we
have seen the need for trust grow and become an even more integral part of our lives as we have been
asked to change our behaviour for the common good of all Canadians. While some have seen the trust
we have for them soar in the past year others have behaved in ways that would lead us to question the
trust we have given in the past.

Please join Dave Scholz, APR, past president of CPRS Toronto, as he talks with Bruce MacLellan, APR
FCPRS, CEO of Proof Strategies and Bunmi Adeoye, Senior Vice President of Proof Strategies about the importance of trust as we come out of the pandemic. Bruce will share with us a distinctly Canadian story about trust using fresh data (January 2021) from Proof Strategies’ CanTrust Index, a leading source of knowledge and understanding of trust. Bruce and Dave will discuss the implications that the past year has had on trust and how this could reshape how we view trust in the future.

Topics include:

  • How the pandemic has impacted trust
  • The role trust plays as we come out of the pandemic
  • CanTrust Index’s updated results on trust in Canada
  • What PR professionals need to consider about trust in the post-pandemic era
  • Q&A session with the audience will follow

Speakers:
Bruce MacLellan APR FCPRS, CEO, Proof Strategies
Bunmi Adeoye, Senior Vice President, Proof Strategies

Moderator:
Dave Scholz APR – Past President, CPRS Toronto; Executive Vice President, Leger

Date: March 4, 2021

Time: Noon to 12:45 p.m.

Cost:
Members: $15 + HST
Non-members: $20 + HST

REGISTER HERE>>>

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Inclusion in Canadian public relations firms
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Feb. 25, 2021 – Inclusion in Canadian public relations firms: Removing systemic barriers to inclusion, diversity and belonging in the industry

This online event is intended to raise awareness among audiences about how public relations has been predominantly a white-dominant industry of professionals while BIPOC professionals have been largely underrepresented. This event will inform with action steps and perspectives that will help them write for and engage with their BIPOC audiences.

CPRS Toronto’s Inclusion & Equity Chair, Gail Strachan, will moderate this important discussion with Toronto leaders in the PR community including Rohini Mukherji, VP Integrated Communications and Rob Ireland, Senior Vice President Hill + Knowlton Strategies to advance the conversation about strategies to remove systemic barriers in the PR and communications profession.

Date: Thursday, Feb. 25, 2021

Location: Zoom

Time: 6:30 p.m.

Cost:

Members: $15 + HST

Non-members: $20 + HST

REGISTER HERE>>>

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Cision Press Release Workshop
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March 11, 2021 – The press release isn’t dead. You’re just doing it wrong!

Join the press release experts from CISION Canada to learn best practices on wire distribution. Learn how to: get the attention of journalists, schedule distribution effectively, use SEO to improve placement and how/when to use multimedia in content.

Topics include:

  • How the pandemic has impacted press releases
  • How to get your content discovered
  • Use of multimedia
  • What is worthwhile content?

There will be a prize giveaway during this event.

Speakers:

Jeff Vanderby – Director, Global Product Marketing,  Cision

Michelle Oke – Director, Strategic Accounts, Cision

Duane Bayley – Senior Director, Client Content Services, Cision

Event format

6:00 p.m. – Start and Introductions

6:15 p.m. – Workshop presentation starts

7:00 p.m. – Case Study and Client Q&A

7:30 p.m. – Event closes

Date: Thursday, March 11, 2021

Location: Zoom

Time: 6 p.m.

Cost:

Members: $20 + HST

Student Members: $15 + HST

Non-members: $30 + HST

REGISTER HERE>>>

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