PAST EVENTS

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The evolution of the influencer in PR
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May 26, 2021 – The evolution of influencers in PR

Influencers have become an integral part of relaying or enhancing client key messages for everything from brand launches to reputation management. Should you use many micro-influencers vs. a few macro-influencers? Should you be whitelisting (boosting) their paid content? What are reasonable influencer rates and how do you contextualize the vast range of fees? We’ll have answers to these questions and so much more from our panel of experts.

Presenters:

Krystle Ng-A-Mann, Blogger and Lawyer
IG: @dineandfash
Krystle Ng-A-Mann (also known as Dine & Fash) is a full-time content creator, lifestyle blogger, and photographer based in Toronto. She shares engaging and inspiring content with her audience that spans various topics, including food, travel, lifestyle, legal considerations for content creators, and most recently, fertility.

She worked as a lawyer in Toronto for 9 years before becoming a full-time content creator 4 years ago. This year, she has come full circle by starting her own part-time legal practice to negotiate and advise on influencer contracts on behalf of creators and agencies.

Nina Kalos, EVP, General Manager, Veritas Communications
IG: @kalosnina
Nina is an experienced and highly motivated practitioner in public relations and social engagement. In her role as EVP, General Manager, Nina uses her wealth of experience to deliver impeccable client service, building strong relationships with key stakeholders and clients. She believes we are in the ‘people business’ and that everyone is an influencer.

Whether she is searching for ways to achieve better results for her clients or driving the team forward in executing national campaigns, she is always eager to take on new challenges. Some of Nina’s experience includes clients like Kimberly Clark, Bayer, Church and Dwight, Revlon and Labatt Breweries of Canada.

Bria Weaver, Freelance PR & Marketing Consultant
IG: @briweavs
@theinfluencerrev

Bria is an enthusiastic, creative, and determined professional with over a decade of experience in PR, influencer marketing and content creation. She’s had the opportunity to work with fast-paced agencies and festivals to impactful not-for-profits.

A few years ago, she made the jump into freelancing and hasn’t looked back. Her entrepreneurial spirit is innate and was sparked when she launched her own food tour business to showcase local neighbourhoods in Toronto. Her tour company has since been put to rest (by a food coma) and she is currently in the process of launching an influencer tool to bring more accountability to the industry. Having a long history in digital media relations, she has an eye for identifying key influencer partnership opportunities.

Jenny Shin, President of CPRS Toronto, CEO of Milestones PR and Talent Management
IG: @jennyshinpr / @milestones_public_relations
The driving source of passion behind the team at Milestones Public Relations, Jenny has over 20 years of experience in PR and recently expanded her agency to include talent management.  She is currently President of the Canadian Public Relations Society Toronto and has been on the board for almost 15 years.

Jenny knows the value of building mutually beneficial relationships with well-known influencers, as she has headed a number of highly successful campaigns involving multiple influencers and advocated on both the agency and influencer sides. Her work as a TEDx scout and coach has acutely honed her understanding of who influences and how they influence.

Date: Wednesday, May 26, 2021

Time: 6 p.m.

Location: via Zoom

Cost: Members $16.95

Non-members $22.60

Student members $16.95

REGISTER HERE>>

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Content marketing x public relations workshop
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April 23, 2021 – Content marketing x public relations workshop

According to HubSpot, 70 per cent of marketers are actively investing in content marketing. In this session, we will explore how and why public relations practitioners should include content marketing in their strategy.

What you will learn:

  • Lessons learned from the past year and how to reach Canadians today
  • How to choose between owned, earned, paid and shared channels
  • What content marketing is and how to integrate it into your strategy
  • Best practices for creating and distributing content on channels like Pinterest and Instagram
  • How to measure success using Media Rating Points (MRP) and digital analytics tools

Presenters:

Victoria Procunier, VP Sales & Marketing, Fifth Story

Victoria joined Fifth Story in 2007, taking on increased responsibility and positions of leadership through the organization’s evolution into digital advertising and content.

Working collaboratively with clients across all industries (federal government, major brands, non-profits, associations), Victoria has planned and implemented highly successful multimedia regional, national and international marketing programs.

Niharika Mohanty, Account Director, Digital Strategy at Fifth Story

Niharika has 10 years of experience in marketing communications and client relationship management. She has worked in a diverse range of industries including home goods, technology, financial services, fintech, aviation, real estate and more. She joined the Fifth Story team in May 2020 as Account Director. From developing marcom strategies to overseeing successful campaign executions as an effective client liaison, Niharika excels at ensuring smooth production of brand campaigns.

Jenny Cruxton, Director of Measurement and Analysis, Fifth Story /MRP & Director of Membership, CPRS Toronto

Prior to joining Fifth Story, MRP™ in 2010, Jenny worked for FPinfomart.ca as Sr. Corporate Trainer, Cision in Sales & Marketing and Hill & Knowlton as Information Co-ordinator. She brings over 20 years of experience in PR, media monitoring/analysis and more recently social media. Jenny is a graduate of Durham College, Journalism; F.I.S University of Toronto, Information Professional as an Educator; and earned a certificate in Competitive Intelligence, Market Analysis and Benchmarking, Schulich School of Business, York University

About Fifth Story, a News Canada company: A Toronto-based content marketing agency that specializes in bringing brand stories to life across multiple channels and platforms. In business for almost 40 years, Fifth Story is the original content marketing agency delivering innovative content marketing solutions that appeal to clients’ target markets.

Date: Friday, April 23, 2021

Location: Zoom

Time: Noon

Cost:
Members: $20 + HST
Student Members: $15 + HST
Non-members: $30 + HST

REGISTER HERE>>>

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Social Affairs Committee presents – 2021 Reset: Member Survival Guide
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April 8, 2021 – 2021 Reset: Member Survival Guide

CPRS Toronto’s Social Affairs Committee invites you to our free event called, 2021 Reset: Member Survival Guide.

Speakers:

Author and coach Carol-Ann Hamilton will provide tools to reset amidst the ongoing pandemic, including:

  • Career and life planning
  • Energy mastery
  • Setting intentions
  • Resetting your balance wheel

Given this event is all about you, please come prepared so Carol-Ann can provide tips:

PRE-WORK

From 2020:

  • Name your top three accomplishments
  • Name one lesson you learned personally or professionally
  • What is one thing you were grateful for last year?

Into 2021:

  • What is one thing you are letting go of as we navigate this year?
  • Identify a quality you choose to embody within 2021 (i.e., patience, resilience, courage)
  • What is something you seek to create over the next 12 months or beyond?
  • Pinpoint a challenge that could get in the way of achieving what you want

Elisabeth Axiak is the host of the Living Intentionally with Elisabeth podcast – a place for compassionate self-development. Her passion is helping you find total wellness in mind, body, and spirit by sharing thought-provoking ideas as well as easy-to-implement practices that you can start today. Instagram: @ElisabethWithAn.S

 

 

Robert Van Horne is currently an intern with Craft Public Relations. He is completing his internship to finish off his studies in the Public Relations Advanced Diploma program with Humber College.

For 20 years, Robert has worked for diverse organizations, in several management roles, including spending the last 10 years as an event planner and senior sales coordinator for the Pegasus Hospitality Group. It was throughout that time that he honed his leadership skills while developing a passion for communications.

Robert is a proud member of the LGBTQ2S+ community and hopes to continue to engage in conversations promoting inclusion and diversity in the public relations industry.

Don’t miss the draw for one complimentary session with Carol-Ann and book giveaway.

Date: Thursday, April 8, 2021

Location: Zoom

Time: 6 p.m. to 7:30 p.m.

Cost: Free

REGISTER HERE>>>

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Trust – The COVID Edition
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March 4, 2021 – Trust – The COVID Edition

Government leaders, public health doctors, pharmaceutical companies, medical professionals, front-line
workers and business leaders have all relied on our trust during this past year. In the last 12 months, we
have seen the need for trust grow and become an even more integral part of our lives as we have been
asked to change our behaviour for the common good of all Canadians. While some have seen the trust
we have for them soar in the past year others have behaved in ways that would lead us to question the
trust we have given in the past.

Please join Dave Scholz, APR, past president of CPRS Toronto, as he talks with Bruce MacLellan, APR
FCPRS, CEO of Proof Strategies and Bunmi Adeoye, Senior Vice President of Proof Strategies about the importance of trust as we come out of the pandemic. Bruce will share with us a distinctly Canadian story about trust using fresh data (January 2021) from Proof Strategies’ CanTrust Index, a leading source of knowledge and understanding of trust. Bruce and Dave will discuss the implications that the past year has had on trust and how this could reshape how we view trust in the future.

Topics include:

  • How the pandemic has impacted trust
  • The role trust plays as we come out of the pandemic
  • CanTrust Index’s updated results on trust in Canada
  • What PR professionals need to consider about trust in the post-pandemic era
  • Q&A session with the audience will follow

Speakers:
Bruce MacLellan APR FCPRS, CEO, Proof Strategies
Bunmi Adeoye, Senior Vice President, Proof Strategies

Moderator:
Dave Scholz APR – Past President, CPRS Toronto; Executive Vice President, Leger

Date: March 4, 2021

Time: Noon to 12:45 p.m.

Cost:
Members: $15 + HST
Non-members: $20 + HST

REGISTER HERE>>>

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Inclusion in Canadian public relations firms
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Feb. 25, 2021 – Inclusion in Canadian public relations firms: Removing systemic barriers to inclusion, diversity and belonging in the industry

This online event is intended to raise awareness among audiences about how public relations has been predominantly a white-dominant industry of professionals while BIPOC professionals have been largely underrepresented. This event will inform with action steps and perspectives that will help them write for and engage with their BIPOC audiences.

CPRS Toronto’s Inclusion & Equity Chair, Gail Strachan, will moderate this important discussion with Toronto leaders in the PR community including Rohini Mukherji, VP Integrated Communications and Rob Ireland, Senior Vice President Hill + Knowlton Strategies to advance the conversation about strategies to remove systemic barriers in the PR and communications profession.

Date: Thursday, Feb. 25, 2021

Location: Zoom

Time: 6:30 p.m.

Cost:

Members: $15 + HST

Non-members: $20 + HST

REGISTER HERE>>>

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Cision Press Release Workshop
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March 11, 2021 – The press release isn’t dead. You’re just doing it wrong!

Join the press release experts from CISION Canada to learn best practices on wire distribution. Learn how to: get the attention of journalists, schedule distribution effectively, use SEO to improve placement and how/when to use multimedia in content.

Topics include:

  • How the pandemic has impacted press releases
  • How to get your content discovered
  • Use of multimedia
  • What is worthwhile content?

There will be a prize giveaway during this event.

Speakers:

Jeff Vanderby – Director, Global Product Marketing,  Cision

Michelle Oke – Director, Strategic Accounts, Cision

Duane Bayley – Senior Director, Client Content Services, Cision

Event format

6:00 p.m. – Start and Introductions

6:15 p.m. – Workshop presentation starts

7:00 p.m. – Case Study and Client Q&A

7:30 p.m. – Event closes

Date: Thursday, March 11, 2021

Location: Zoom

Time: 6 p.m.

Cost:

Members: $20 + HST

Student Members: $15 + HST

Non-members: $30 + HST

REGISTER HERE>>>

Fake News event
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Fake News: Understanding the facts
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October 28, 2020 – Fake News: Understanding the facts *MEMBERS ONLY*

Please join us for an engaging conversation with Jessica Samuels, Communications Manager of the Canadian Mental Health Association, Melissa Retty, Senior Vice President at Craft Public Relations and John Ferri, Vice President of Current Affairs and Documentaries at TVO. This dynamic presentation focuses on internal and external best practice principles around fake news – what it is, how to spot it, understanding facts and their impact on our personal and professionals lives. This session will give you the means to understand the facts and disseminate information we rely on personally and professionally.

WHEN: October 28, 2020

6 p.m.

WHERE: Zoom

COST: Free

*Please note: This session is available for MEMBERS ONLY.

Event sponsor: Cision

REGISTER HERE>>>

Guest speakers
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Virtual Coffee Chat
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October 27, 2020 – Virtual Coffee Chat presented by the CPRS Toronto’s Student Steering Committee 

Virtual coffee chat session with Jenny Shin, President and CEO of Milestones PR, Michelle Dias, Brand PR Manager at InterContinental Hotels Group and Mark ‘Strizzzy’ Strong the in-stadium host for the Toronto Raptors and Community Ambassador at Penny Appeal Canada.

Jenny Shin: With over 20 years of experience in the industry, Jenny Shin is a wealth of knowledge on all things PR. As President and CEO of Milestones Public Relations, Shin specializes in brand development through strategic communications and special events. She is also committed to volunteerism and shares her PR expertise by doing pro bono work with established charities and grassroots community initiatives.

Mark “Strizzzy” Strong: Interested in doing PR within the sports and entertainment industry? Mark is the guy you want to talk to. A staple in Canadian media, Strong has had a dynamic career in both TV and radio, including being the live voice at The Juno Awards and the in-stadium host for the Toronto Raptors games. If you’re looking for tips on how to captivate an audience, you don’t want to miss Strong’s coffee chat session.

Michelle Dias:How does the hospitality industry pivot during a global pandemic? With the help of Michelle Dias, of course. With a passion for authentic storytelling, Dias has spearheaded successful public relations campaigns for Canada’s leading brands, including GoodLife Fitness, Loblaws Companies Ltd., and the 2015 Toronto Pan Am Games. In her current role as Brand Public Relations Manager for the Intercontinental Hotels Group, Dias leads the marketing strategies for over 175 hotels across Canada.

WHEN: October 27, 2020

7 p.m. to 8:30 p.m.

WHERE: Zoom

COST:

Members: Free

Non-members: $10

Purchase a student membership.

REGISTER HERE>>>

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August 20, 2020 – The Role of Public Relations in the BLM movement
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The Black Lives Matter movement has been an especially challenging time for the communications profession now faced with crafting statements specific to anti-black systemic racism.

Join this session on August 20 to learn how to take the lead in this critical organizational culture change by adopting critical insights and language needed to authentically create a meaningful, measurable and sustainable message.

WHEN: Thursday, August 20, 2020 from 5 p.m. to 6 p.m.

WHERE: Via Zoom. Please register for this meeting in advance.

AGENDA:

  • Brief introduction
  • Remarks regarding BLM and PR
  • Judy Lewis, CCPRF statement
  • Gail Strachan, Accenture Case Study 
  • Sharlyn Carrington + Chuck Wallington + Sara Goldvine panel Q&A moderated by Gail (including closing remarks)

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February 27, 2020 – Can you code it? Yes, you can!
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Can you code it? Yes, you can!

Join us for an introduction to coding with Sarah Dinn. Through this interactive “code-along” workshop, Sarah will guide you through building your first code-based project and demonstrate the applications and benefits of having HTML and CSS in your toolkit. Whether you need to engage with programmers, counsel clients about communications online, or even build your own website, your overall skill-set will be enhanced when you further your understanding of how to interact with computers.

In addition to boosting your computer literacy, we hope to pique your interest to learn more about code; Sarah will provide a laundry list of resources should you like to take additional introductory coding classes, more intensive courses, independent learning tools, casual online coding games and applications, as well as general resources to support your next learning journey.

Further to our interactive session with Sarah, Dr. Alex Sevigny, APR, will offer brief commentary on the latest academic research related to public relations and information technology. Alex is leading some of this research through his role at McMaster University.

About Sarah:

Sarah is a Toronto-based front-end web developer and works supporting curriculum that develop future skills in technology. Among great company and even better conversation, she values clean, semantic language, responsive design, accessibility for all, and an awesome board game on a Friday night. When not learning about the tech ecosystem, you can find Sarah hiking High Park with her mild mannered husband, spirited toddler and less than impressed dog, Cliffy.

Date:  Thursday, February 27, 2020

Time: 5:30 pm

Location: Proof, 33 Bloor Street East, Suite 900,  Toronto, ON M4W 3H1

Cost:

Members: $20 + HST

Non-member: $25 + HST

Student member: $15 + HST

Student non-member: $20 + HST

REGISTER HERE>>>

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