Director, Private Wealth, Content Marketing & Strategy
IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $271 billion in assets. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.
Founded in 1926, Investors Group is a key part of IGM’s business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.
With a vision to inspire financial confidence, Investors Group is recognized as one of Manitoba’s Top Employers, Canada’s Top 100 Employers, and Best Diversity Employers, aiming to innovate the industry and support Canadians in achieving their financial goals.
Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues! Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.
The Role: The Director, Private Wealth, Content Marketing & Strategy plays a key leadership role in defining and implementing the content strategy for IG Private Wealth Management. This includes establishing editorial direction, guiding cross-functional teams to generate stories, developing quarterly content pieces aligned with our corporate/market themes, overseeing channel strategies, and ensuring consistent execution across digital, social, and advisor-facing platforms.
This role functions as the editorial lead for Private Wealth—setting the tone, creating systems for scale, and acting as a bridge between strategy and execution. It requires a strong command of financial planning concepts, advanced communication skills, and the ability to translate technical subject matter into compelling content for high-net-worth Canadians.
The Director will build and maintain a content calendar, lead regular editorial planning cycles, shape content created across the organization, and support the development of new PWM-specific channels. This individual will also mentor internal contributors, oversee agency/partner output, and ensure that all content aligns with brand standards and compliance requirements.
Key Responsibilities:
Content Strategy & Editorial Leadership
• Lead the development and execution of the Private Wealth content strategy across all owned channels.
• Establish and protect the PWM editorial voice, ensuring consistency across social, web, video, and advisor-facing materials.
• Develop content that aligns with quarterly themes (business priorities), and audience insights.
• Create and manage the PWM editorial calendar, ensuring proactive planning and timely delivery. (Our objective is to work a quarter in advance of theme to create proactive content)
• Provide editorial oversight for complex content, including wealth planning, tax, philanthropy, hnw wealth education and advanced financial planning topics.
Content Creation & Storytelling
• Write, edit, and shape multi-format content including articles, scripts, social posts, narratives, and advisor storytelling assets.
• Translate technical financial concepts into clear, engaging content suitable for high-net-worth audiences.
• Support on-camera talent and senior leaders with messaging, scripting, and narrative framing.
• Develop social-first content and short-form storytelling for channels such as LinkedIn, Instagram, and YouTube.
Channel Leadership & Social Strategy
• Build and guide PWM’s dedicated social channel presence, including platform-specific voice, tone, and content approaches.
• Create frameworks for content repurposing and adaptation across channels.
• Apply analytics to optimize content and inform channel strategies.
• Partner with Paid Media on amplification of key initiatives.
Cross-Functional Collaboration
• Work closely with Marketing partners, Advanced Financial Planning, Product, Brand, Digital, and Strategic Partnerships teams to align messaging and content priorities.
• Provide content guidance and direction to shared services (design, video) and external agencies.
• Participate in enterprise content planning to ensure alignment with broader IGM initiatives.
Operational Leadership
• Implement newsroom-style content planning, weekly standups, and cross-team workflow models.
• Manage agency partnerships and provide clear creative direction.
• Establish scalable systems for content development, review, repurposing, and approval.
• Ensure compliance and risk requirements are integrated smoothly into content workflows.
Qualifications:
• Post-secondary education in communications, marketing, journalism, business, or a related field.
• 10+ years’ experience in content strategy, editorial leadership, marketing, or digital storytelling.
• Experience in financial services, wealth management, or financial planning.
• Strong financial literacy; ability to understand and translate complex financial planning concepts.
• Demonstrated experience developing and executing multi-channel content strategies.
• Exceptional writing and editing skills across longform, shortform, and video/script formats.
• Proven ability to develop brand voice and lead content creation across multiple platforms.
• Experience managing creative partners (agencies, designers, videographers, writers).
• Strong project and workflow management capabilities; ability to manage multiple priorities.
• Excellent communication, relationship-building, and cross-functional leadership skills.
• Ability to work in a fast-paced, iterative environment with shifting priorities.
Preferred Qualifications
• Certified Financial Planner (CFP) designation or equivalent exposure to wealth planning (asset).
• Experience building content systems, templates, and editorial processes.
• Strong understanding of SEO, AIO, and emerging content optimization practices (e.g., answer-engine optimization).
• Proficiency with creative tools such as Canva, video editing basics, or social content platforms.
• Experience using AI to support productivity, content development, or scaling workflows.
• French language proficiency.
Benefits:
• COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component.
• EMPLOYEE BENEFITS: competitive health and dental coverage, flexible plan for you and your family
• RETIREMENT SAVINGS PROGRAMS: voluntary Defined Contribution Pension Plan
• INSURANCE: employer sponsored short-term and long-term disability.
• WORK LIFE BALANCE: paid volunteer days, competitive time off, including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements.
• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).
The expected annual base salary range for this role is $109,000 – $157,000, which is determined based on skills, knowledge and experience and geographic location. In addition to base salary, this role is eligible for annual short-term incentive, health and well-being benefits, retirement and savings plan, paid time off and career development.
IGM is a diverse workplace committed to doing business inclusively – this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.
IG is an accessible employer committed to providing a barrier-free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.
How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to https://www.ig.ca/en/careers.
We thank all applicants for their interest in IG Wealth Management; however, only those candidates selected for an interview will be contacted.