Senior Digital Content Advisor – City of Toronto

Senior Digital Content Advisor

Job ID: 54006

Job Category: Communications & Marketing

Division & Section: Strategic Public & Employee Communications, Digital Engagement

Work Location: City Hall,100 Queen St. W. Toronto, ON M5H 2N2 (Hybrid)

Job Type & Duration: Full-Time, Temporary Vacancy (12 Months)

Salary: $103,431.00 – $141,247.00,

Target Hiring Zone: $103,431.00 to $122,339.00

Shift Information: Monday to Friday, 35 hours per week

Affiliation: Non-Union

Number of Positions Open: 1

Posting Period: 23-Apr-2025 to 07-May-2025

Are you looking to join a high-performing, fast-paced communications team where your work will truly make an impact on the lives of Torontonians? The Strategic Public and Employee Communications (SPEC) Division is responsible for communicating key City of Toronto programs and services to the public, City staff and media. We are looking for a skilled Senior Digital Content Advisor to join our Digital Engagement Centre of Excellence within our Division.

Reporting to the Manager, Digital Engagement, the Senior Digital Content Advisor is part of a team of staff that shapes digital content for the City of Toronto across a variety of channels, while championing user needs. A seasoned communicator and project manager who understands effective content design and structure, research and analytics, social media strategies and platforms, digital content development and web information architecture, the Senior Digital Content Advisor has a proven track record in collaboration, partner management and user-centred approaches.

Major Responsibilities:

• Implements detailed plans and recommends policies/procedures regarding program-specific requirements.

• Conducts research into assigned area ensuring that such research takes into account developments within the field, corporate policies and practices, legislation and initiatives by other levels of government.

• Provides input into and administers assigned budget, ensuring that expenditures are controlled and maintained within approved budget limitations.

• Oversees the delivery of strategic communications services for sensitive, high profile and contentious matters (i.e confidential/legal/Human Resources/Labour Relations related matters) that have City-wide implications.

• Collaborates with divisional management to review, develop and consult on web pages and other digital content, ensuring content and messaging is clear, action-oriented, citizen-centric and service-focused.

• Contributes to and applies web content, design, usability and accessibility standards and policies to promote consistency, a positive user experience and a strong and unified City of Toronto brand.

• Mentors and coaches staff, and delivers workshops and training related to standards, guidelines and best practices for content design and presentation.

• Analyzes and evaluates evidence, data, user feedback and research to focus on user needs and experience, making City information and services easier to find, understand and access.

• Works with business units across divisions to coordinate web content and manage corporate web pages, interpreting research, user feedback and analytics to assess web content from an end user perspective, and make content decisions.

• Provides direction on the appropriate digital solutions and approaches to meet the needs of users across a variety of channels.

• Applies strategic thinking to determine how to provide the best service for the end user.

• Communicates, influences and builds consensus among a variety of stakeholders with competing priorities through regular dialogue and consultation, while considering user needs.

• Researches, develops and implements strategies for corporate initiatives and recommends guidelines and strategies regarding the effective use of social media and digital channels.

Key Qualifications:

• 1. Post-secondary education in a discipline pertinent to the job function (communications, public relations, digital marketing, journalism, digital media) or a combination of relevant education and experience.

  2. Extensive experience in planning, developing, implementing, and evaluating complex digital and social media communication initiatives and strategies to enhance communication and engagement opportunities.

  3. Extensive experience creating and advising on digital content that is actionable, accessible, usable and engaging.

  4. Considerable experience using data and evidence to make decisions and explaining and presenting decision-making to senior level interested parties.

  5. Prior experience supervising and mentoring staff is an asset.

  6. Knowledge of web and social media management systems and techniques; Hootsuite, WordPress, SEO, Oracle Infinity, HTML and CSS is an asset.

  7. Excellent organizational and project management skills, and attention to detail, with the ability to prioritize and manage projects and workload under tight timelines and competing deadlines.

  8. Knowledge of user experience principles and experience with user testing.

  9. Ability to develop and implement web content and design standards and guidelines.

  10. Comprehensive knowledge of social media and digital best practices and trends across a variety of platforms, as well as the ability to develop strategies, processes, guidelines and resources to support appropriate, optimized and effective content and use.

  11. Knowledge of accessibility legislation and requirements, and techniques to reach diverse audiences.

  12. Well-developed interpersonal and communication skills with a proven ability to influence and build collaborative relationships across a broad spectrum of interested parties, including the ability to negotiate and achieve consensus.

How to Apply:

For more information on this and other opportunities with the City of Toronto, visit us online at https://jobs.toronto.ca/jobsatcity/. To apply online, submit your resume through the job portal, quoting Job ID 54006, by Wednesday, May 7, 2025.

Toronto is home to more than 2.9 million people whose diversity and experiences make this great city Canada’s leading economic engine and one of the world’s most diverse and livable cities. As the fourth largest city in North America, Toronto is a global leader in technology, finance, film, music, culture, and innovation, and consistently places at the top of international rankings due to investments championed by its government, residents and businesses. For more information, visit jobs.toronto.ca or follow us on Twitter at Twitter.com/CityTOjobs, on LinkedIn at Linkedin.com/company/city-of-toronto or on Facebook at Facebook.com/CityTOjobs.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City’s Hiring Policies and Accommodation Process.