Get ready for CPRS Toronto’s third installment in our Behind The Headlines series: Public Relations and Media in The Age of AI!
As the use of artificial intelligence continues to evolve, AI in the public relations industry is here to stay.
This interactive workshop, powered by Meltwater, will include insights into how AI is changing the PR and media landscape. We will cover topics including best AI practices and tools, as well as tips for effective prompt writing.
Guest Speakers
Ally MacLellan, Director, Integrated Intelligence & Technology, Proof Strategies
Ally MacLellan is the Director, Integrated Intelligence & Technology at Proof Strategies. She leads the application and integration of the agency’s ecosystem of current and future technologies into communications strategies and day-to-day work. Ally has been with Proof Strategies since May 2016, when she joined as an intern, and has experience in SaaS, media relations, consumer insights, influencer marketing, paid media, analytics and client services. When not testing out the newest AI technologies, Ally can be found outdoors training for her next triathlon!
Amit Shilton, Senior Director, Corporate & Technology, Agnostic
Amit Shilton is a Senior Director on the Corporate & Technology team at Agnostic. With over a decade in Canada’s largest newsrooms, Amit knows how to tell a story and how to make sure it finds itself in front of the right audiences. Before joining Agnostic, Amit led communications for one of Canada’s largest hospital networks during the COVID-19 pandemic. Prior to that, he served as the Toronto Star’s Toronto Editor and Breaking News Editor, as well as an editor at The Globe and Mail’s Report on Business, The Canadian Press and The National Post.
DATE: Thursday, November 21, 2024
TIME: 6pm to 8pm
LOCATION: Meltwater
110 Spadina Avenue, Toronto
Cost:
Free event for members
Non-members $10.00