By: Business Wire Content Team
In today’s climate, many brands are realizing their unique positions to affect meaningful change – to the benefit of their workforce, their communities and even globally.
With this realization also comes the drive to act, something likely attributable to the expectations, interests and buying patterns of consumers of all ages who are intentionally selecting brands with a purpose.
As companies decide to launch Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) initiatives, they should also take care to consider how they will publicize their social impact.
To maximize the reach and impact of their charitable efforts, businesses must make a conscious effort to promote their good work. When done right, the positive downstream effects can lead to attracting and retaining employee talent, increasing consumer loyalty and demonstrating accountability to investors.
Read more in this Business Wire blog post about the shifting attitudes toward responsible corporate citizenship and how Business Wire can help you reach the audiences most interested and most likely to act up your CSR and ESG news.