May 26, 2021 – The evolution of influencers in PR
Influencers have become an integral part of relaying or enhancing client key messages for everything from brand launches to reputation management. Should you use many micro-influencers vs. a few macro-influencers? Should you be whitelisting (boosting) their paid content? What are reasonable influencer rates and how do you contextualize the vast range of fees? We’ll have answers to these questions and so much more from our panel of experts.
Presenters:
Krystle Ng-A-Mann, Blogger and Lawyer
IG: @dineandfash
Krystle Ng-A-Mann (also known as Dine & Fash) is a full-time content creator, lifestyle blogger, and photographer based in Toronto. She shares engaging and inspiring content with her audience that spans various topics, including food, travel, lifestyle, legal considerations for content creators, and most recently, fertility.
She worked as a lawyer in Toronto for 9 years before becoming a full-time content creator 4 years ago. This year, she has come full circle by starting her own part-time legal practice to negotiate and advise on influencer contracts on behalf of creators and agencies.
Nina Kalos, EVP, General Manager, Veritas Communications
IG: @kalosnina
Nina is an experienced and highly motivated practitioner in public relations and social engagement. In her role as EVP, General Manager, Nina uses her wealth of experience to deliver impeccable client service, building strong relationships with key stakeholders and clients. She believes we are in the ‘people business’ and that everyone is an influencer.
Whether she is searching for ways to achieve better results for her clients or driving the team forward in executing national campaigns, she is always eager to take on new challenges. Some of Nina’s experience includes clients like Kimberly Clark, Bayer, Church and Dwight, Revlon and Labatt Breweries of Canada.
Bria Weaver, Freelance PR & Marketing Consultant
IG: @briweavs
@theinfluencerrev
Bria is an enthusiastic, creative, and determined professional with over a decade of experience in PR, influencer marketing and content creation. She’s had the opportunity to work with fast-paced agencies and festivals to impactful not-for-profits.
A few years ago, she made the jump into freelancing and hasn’t looked back. Her entrepreneurial spirit is innate and was sparked when she launched her own food tour business to showcase local neighbourhoods in Toronto. Her tour company has since been put to rest (by a food coma) and she is currently in the process of launching an influencer tool to bring more accountability to the industry. Having a long history in digital media relations, she has an eye for identifying key influencer partnership opportunities.
Jenny Shin, President of CPRS Toronto, CEO of Milestones PR and Talent Management
IG: @jennyshinpr / @milestones_public_relations
The driving source of passion behind the team at Milestones Public Relations, Jenny has over 20 years of experience in PR and recently expanded her agency to include talent management. She is currently President of the Canadian Public Relations Society Toronto and has been on the board for almost 15 years.
Jenny knows the value of building mutually beneficial relationships with well-known influencers, as she has headed a number of highly successful campaigns involving multiple influencers and advocated on both the agency and influencer sides. Her work as a TEDx scout and coach has acutely honed her understanding of who influences and how they influence.
Date: Wednesday, May 26, 2021
Time: 6 p.m.
Location: via Zoom
Cost: Members $16.95
Non-members $22.60
Student members $16.95