August 20, 2020 – The Role of Public Relations in the BLM movement

August 20, 2020 – The Role of Public Relations in the BLM movement

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The Black Lives Matter movement has been an especially challenging time for the communications profession now faced with crafting statements specific to anti-black systemic racism.

Join this session on August 20 to learn how to take the lead in this critical organizational culture change by adopting critical insights and language needed to authentically create a meaningful, measurable and sustainable message.

WHEN: Thursday, August 20, 2020 from 5 p.m. to 6 p.m.

WHERE: Via Zoom. Please register for this meeting in advance.

AGENDA:

  • Brief introduction
  • Remarks regarding BLM and PR
  • Judy Lewis, CCPRF statement
  • Gail Strachan, Accenture Case Study 
  • Sharlyn Carrington + Chuck Wallington + Sara Goldvine panel Q&A moderated by Gail (including closing remarks)