Situation: From Town Hall to Kickoff at the WSIB
The Workplace Safety and Insurance Board (WSIB) has roughly 4000 employees in 14 offices across Ontario. In 2017, the WSIB created its first dedicated Internal Communications team, with a mandate to redefine and improve the approach to communicating with employees. To build a better understanding of their 2018 strategic objectives and measures and increase visibility of the senior executives a revamped Kickoff tour of all-staff events was launched at the start of 2018.
Campaign:
Kickoff content was designed to deliver greater honesty, transparency and specificity about how they measure success. Each regional office event featured one or more senior leaders, alongside the Chair or President and CEO, speaking to the organization’s 2017 performance, and their commitment to improving outcomes and providing excellent service. Iconography, photography and employee videos were interspersed within the presentation, highlighting why people enjoy working there, and their thoughts on how to improve the organization.
Results:
Employees were able to offer feedback during the Kickoff sessions through data polling and “open mic” sessions with the executives, as well as through a follow-up survey . The Kickoff tour was well received with 74% of respondents agreeing that it helped them understand key 2018 objectives. Overall satisfaction with the Kickoff tour was 22% higher than the last Town Hall tour. With direct access to a variety of senior leaders, visibility and appreciation of the executive increased.
About: The Workplace Safety and Insurance Board is an independent trust agency that administers compensation and no-fault insurance for Ontario workplaces. http://www.wsib.on.ca
*This strategic campaign was submitted for a 2018 CPRS Toronto ACE Award, and is a Bronze winner for Internal Communications Campaign of the Year.