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The three pillars of the Melbourne Mandate.
The world of PR will soon have a new mandate to shape the organizational role and responsibilities of public relations professionals.
As part of the advance preparations, three working groups have been hard at work studying the issues and preparing the draft mandate for presentation and debate at World PR Forum 2012 in Melbourne, Australia.
- Organizational character
- Listening
- Responsibility
The new Melbourne Mandate picks up after the 2010 Stockholm Accords and is expected to be released later this month.
Watch this space for news that the final document is available and be among the first to share this guide to best practice with colleagues.