Now that it’s Movember, you might be wondering how to weave some social media magic of your own.
For the strategy behind the success of the Movember social movement in Canada, check out CPRS Toronto’s archived PD event.
Now that it’s Movember, you might be wondering how to weave some social media magic of your own.
For the strategy behind the success of the Movember social movement in Canada, check out CPRS Toronto’s archived PD event.
Members can view an archived webinar of this December 12, 2011 presentation (length 24:29) by Matt Matheson, Communications and PR Manager, Movember Canada and Terry Foster, President, Cision Canada in the members’ only blog.
Matt Matheson @mattyipa, Communications and PR Manager of Movember Canada spoke at the CPRS Toronto December PD session about the organization’s success story. Movember Canada has seen rapid growth, going from 2,000 Mobros and Mosistas in the launch year of 2007, to 19,000 in 2010.
Matt outlined the organization’s tactics behind its two main communications strategies: in-house public relations and media relations.
In-house public relations
Media relations
Terry Foster @Terry_Foster, President of Cision Canada, then spoke about how Movember Canada effectively manages the three different types of media.
The informative evening celebrated the success of one of Canada’s fastest-growing grassroots movements and highlighted the importance of men’s health.
Matt Matheson, Communications and PR Manager, Movember Canada and Terry Foster, President, Cision Canada presented Changing the face of men’s health on December 12, 2011. Follow @mattyipa & @Terry_Foster. Press play beneath the slides to hear the audio.
The screen can be enlarged in the bottom right corner. (Slides in PDF)