cprs toronto leadership awards

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Congratulations to the 2013 ACE Award Winners!
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The 2013 CPRS Toronto ACE Awards gala was an unforgettable celebration!  On April 24th, CPRS Toronto welcomed over 350 of Toronto’s PR elite to acknowledge and honour the best communications campaigns in the city.

ACE Awards are given to organizations and individuals who have positively influenced the Toronto PR industry, as determined by a judging panel of seasoned communications professionals. Winners left the gala with more than a trophy – being recognized with an ACE Award is a symbol of quality and mutual respect amongst Toronto’s PR community.

Congratulations to the 2013 ACE Award recipients!

Best PR Campaign

  • Argyle Communications and Free for All – 30% off Ontario Tuition

Best Creative PR Campaign 

  • Strategic Objectives and Mondelēz Canada – 100th Birthday of Oreo

Leadership Awards

  • Lois Marsh Award: John Muldoon, APR
  • PR Professional of the Year: Cathy Cowan, Cowan & Company Communications Inc.
  • Volunteer of the Year: Heather Agnew, RBC
  • CPRS Toronto Young PR Professional of the Year: Adrian Seeley, PRAXIS
  • CPRS Toronto Public Relations Student of the Year: Hannah Sunderani, Centennial College

Media Relations – Budget Over $50,000

Gold

  • Strategic Objectives and Mondelēz Canada –  100th Birthday of Oreo
  • Argyle Communications –  The Canadian Pain Summit

Silver 

  • Kraft Canada and Edelman –  MiO Trick Squirts
  • Revera Inc. and Environics Communications –  Thought Leadership – The Revera Reports
  • LOFT and Edelman –  LOFT Canada Launch
  • Novo Nordisk Canada and GCI Group Canada –  Igniting the VA Dialogue
  • NATIONAL Public Relations –  P.F. Chang’s Canadian Launch
  • NATIONAL Public Relations –  Capital One Credit Education Week
  • DDB Public Relations –  autoTRADER.ca: The Most Cars in One Place
  • Shaw Media and Edelman –  The Real Housewives of Vancouver Campaign
  • APEX Public Relations and George Brown College –  George Brown College Waterfront Campus

Bronze 

  • APEX Public Relations, Morin Public Relations and Walmart Canada –  Mom of the Year Award
  • APEX Public Relations and Kao Canada –  John Frieda Precision Foam Colour
  • Environics Communications –  The Talk
  • Citizen Optimum / Future Shop –  Future Shop Holiday 2012
  • eBay and Edelman –  eBay Canada 2012 Holiday program
  • Kraft Canada and Edelman –  Kraft Food for Families
  • NATIONAL Public Relations and Direct Impact –  Ford of Canada Power of Choice Campaign
  • Argyle Communications and PC Financial –  PC Canadian Family Finance Series

Media Relations – Budget under $50,000

Gold

  • APEX Public Relations and Nike Canada –  Sustainable Olympic Track Uniforms

Silver 

  • TD and Paradigm PR –  Credit Cards & You
  • energi PR –  MFPA: Canvassing the Country
  • APEX Public Relations and Nestlé Canada –  Nestlé Assorted Paints the Town Red
  • PRAXIS –  Lifesaving Society: Swim to Survive+
  • Argyle Communications and Staples Canada – Back to School with Staples
  • Fleishman-Hillard Toronto –  One Direction 1D World Toronto
  • SiriusXM and NATIONAL Public Relations – SiriusXM’s Siriusly Sexy Survey

Bronze 

  • APEX Public Relations and Kao Canada –  Summer Beauty with John Frieda and Jergens
  • Citizen Optimum –  ACE Bakery Canada’s Best Sandwich
  • TD and Paradigm PR –  TD Educates About Cyber Fraud

Best Use of Special Events.

Gold 

  • RONA Inc. and MSL Canada –  The Nature of Colour
  • DDB Public Relations –  Subaru’s BRZ Scorches the Competition

Silver 

  • Citizen Optimum / IKEA Canada –  IKEA Winnipeg Store Opening
  • PRAXIS –  CCMadMen Event

Bronze

  • APEX Public Relations and Kao Canada –  YWCA Facility gets a Makeover
  • PRAXIS –  Dean and Todd’s Banff Ice Party at Blue Mountain
  • PRAXIS –  CARSTAR Dirty Car Art Exhibit

New Product or Service Launch Campaign of the Year 

Gold 

  • Energizer Personal Care –  Launch of Schick Hydro Silk
  • McDonald’s Restaurants of Canada Ltd.  –  Our Food. Your Questions.

Silver 

  • Shaw Media –  Continuum Series Launch Campaign
  • Kraft Canada and Edelman –  MiO Trick Squirts
  • Kaiser Lachance Communications –  Sears Canada LOOK! Report Launch
  • NATIONAL Public Relations –  P.F. Chang’s Canadian Launch
  • APEX Public Relations and Kao Canada –  Bioré Welcomes You (Back) to Your 20s

Bronze

  • APEX Public Relations and Nike Canada –  Measuring Movement to Make Life a Sport.
  • Ketchum PR Canada and Philips Canada – Philips Sonicare Diamond Clean Launch

Employee Communications Campaign of the Year

Silver 

  • Toronto Hydro-Electric System Limited –  Grow Your Mo’ for Movember Campaign
  • Bombardier – Employee Communications Campaign of the Year Bombardier Aerospace Toronto Site

Community Relations Campaign of the Year 

Gold 

  • Argyle Communications and Free For All  –  30% Off Ontario Tuition

Silver 

  • Citizen Optimum –  Hyundai Hockey Helpers
  • Argyle Communications –  The Crosstown and the Community

Bronze 

  • Ontario Tire Stewardship, OARA and Environics Communications –  Ontario Tire Stewardship and OARA: Annual Tire Take Back Events
  • PRAXIS –  The Courvoisier Collection
  • Environics Communications and Stewardship Ontario –  Make the Drop, Battery Recycling Program

Best Digital Communications Campaign of the Year 

Silver 

  • Energizer Personal Care and Paradigm PR –  Playtex Gentle Glide Communications
  • Unilever Canada and Edelman –  Salty’s Missing Again’s Digital Journey
  • Kraft Canada and Edelman –  Kraft Foods DessertCentre.ca Program

Best Use of Communication Tools (Internet, A/V, Research & Measurement, Print and Publications)

Gold

  • Environics Communications and Pfizer Consumer Healthcare –  Advil Nighttime Year II

Brand Development Campaign of the Year

Gold

  • McDonald’s Restaurants of Canada Ltd.  –  Our Food. Your Questions.

Silver

  • Environics Communications – airmilesshops.ca Holiday Campaign
  • PRAXIS –  Canadian Club 2013 Brand Development

Bronze

  • Veritas Communications Inc. –  SUBWAY Restaurants Commit to Fit
  • Environics Communications –  Panasonic Cooking Canada Campaign
  • Randstad and MSL Canada –  Randstad: 2013 Public Relations Program
  • Ketchum PR Canada and Philips Canada –  Philips Consumer Lighting Campaign
  • Citizen Optimum –  ACE Bakery Canada’s Best Sandwich
  • NATIONAL Public Relations –  Hankook Tire Canada, The Road to the Top
  • PRAXIS –  Pepsi Ultimate Taste Challenge
  • Real Estate Council of Ontario –  RECO’s Consumer Awareness Campaign

Crisis or Issues Management Campaign of the Year 

Bronze 

  • MAVERICK–  Crisis at Toronto Eaton Centre

Best Student PR Campaign of the Year 

Gold

  • Talk is Cheap 5.0 Team, Centennial College –  Talk is Cheap 5.0

Silver

  • BraveArt Committee, Centennial College –  BraveArt
  • Cheryl, Hannah, Kassandra, Jessica & Brittany, Centennial College –  It’s Your Moment LGFB Fashion Show
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CPRS Toronto Leadership Awards – Deadline Extended!
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The deadline to submit nominations for the CPRS Toronto Leadership Awards has been extended! You now have until March 23, 2012 at 5:00 pm to submit nominations.

The CPRS Toronto Leadership Awards recognizes individuals who have achieved excellence in their careers or made significant contributions to the field of public relations. Nominate a student, your boss, a colleague or CPRS Toronto volunteer today!

Please submit Leadership Award nominations to ace@cprstoronto.com.

The Leadership Awards will be presented at the ACE Awards Gala on Thursday, April 26, 2012. Winners will be notified in advance.

Leadership Award Categories

CPRS Toronto Public Relations Student of the Year

Individuals may enter themselves, or be nominated by others. This award will be presented to a CPRS Toronto full or part-time student graduating this year who has a solid academic record and has demonstrated interest in professional development. The award is designed to attract, encourage and reward future talent. The winning entrant will be awarded one-year student membership as well as entry into five selected CPRS Toronto professional development and networking events.

Entry requirements:

  • Résumé (maximum two pages)
  • A one-page endorsement from a nominator (faculty, fellow student or mentor)

CPRS Toronto Young Public Relations Professional of the Year (Under 30 years of age)

An individual may enter themselves, or be nominated by others. This award is open to a public relations professional (under 30 years on March 23, 2012) who has been in the industry for less than three years (i.e., since March 23, 2009) who has made significant achievements in his or her career.

Entry requirements:

  • Nomination from employer(s) detailing nominee’s career history and professional qualifications (maximum 2 pages)
  • A 250-word statement from the nominator outlining why this individual should be awarded this special recognition. Judges will look for evidence of outstanding achievement in supporting clients and/or senior-level staff, development of public relations strategy, business savvy, creativity, knowledge of public relations tactics, and contributions to business objectives and to the overall profession of public relations

CPRS Toronto Public Relations Professional of the Year

An individual may enter themselves, or be nominated by others. The award recognizes outstanding personal achievement within the public relations industry over their career, with particular focus on their successes over the past year.

Entry requirements:

  • Résumé (maximum two pages)
  • A 250-word statement from the nominator outlining why this individual should be awarded this special recognition
  • Two reference letters from past or present clients or employers

CPRS Toronto Mentor of the Year Award

Candidates must be nominated by someone other than themselves for the award. The award recognizes a volunteer who has served as a mentor to public relations professionals or students in the year of 2011/2012.

Entry requirements:

  • A brief description (maximum one page) that outlines the nominee’s volunteer involvement as a mentor within and outside CPRS (Toronto) and explains why this nominee should be honoured with this special recognition
  • Names and testimonials from individuals mentored by the volunteer
  • Résumé (maximum two pages)

CPRS Toronto Volunteer of the Year Award

Candidates must be nominated by someone other than themselves for the award. The award recognizes a volunteer within CPRS Toronto during the previous year (2011/2012) year.

Entry requirements:

  • A brief, one-page outline of the nominee’s volunteer/committee involvement in CPRS Toronto that explains why this nominee should be honoured with this award
  • List of the CPRS Toronto committees for which this volunteer provided assistance
  • Résumé (maximum two pages)

Please submit Leadership Award nominations to ace@cprstoronto.com.

Questions? Contact the ACE Awards team at cprs.ace.awards@gmail.com or tweet to us @CPRSToronto.

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