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THANK YOU TO THE CPRS TORONTO 2013 ACE AWARDS SPONSORS
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By: Natasha Nitsopoulos

The prestigious ACE Awards gala is just two days away. As we’re putting the finishing touches on what promises to be a memorable night, CPRS Toronto and the ACE Awards committee we would like to take this opportunity to thank our sponsors who have helped make this celebration of communications excellence possible!

On behalf of CPRS Toronto, we appreciate your support and would like to say thank you to:

AVW TEL-AV, a full-service audio visual resource rental company for corporate events, exhibit programs, trade shows and conventions of all sizes.

Marketwired, a customized communications solutions provider, offering targeted coverage across all media and measurement services.

Leger Marketing, the largest Canadian-owned polling, research and strategic marketing firm, with offices across Canada and the United States.

CNW Group, Canada’s leading newswire service specializing in media monitoring, photography and video services, translation, webcasting, conference call services, regulatory filling and measurement.

Canadian Press, Canada’s trusted news leader, multimedia news agency and creator of our favourite book: CP Style.

Cision, a leader in public relations planning, media monitoring, reporting and communications analysis.

News Canada, a leading provider of ready-to-use, timely, credible, newsworthy and copyright-free news content for editors, broadcasters, web and video content providers.

Infomart, a division of Postmedia Network Inc., is Canada’s leading media consultancy providing media monitoring services, research, brand solutions and corporate data.

See you on Wednesday for the 2013 ACE Awards gala!! Tweeting at the Awards? Make sure to hashtag #CPRSACE.

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Social to-do: Top 5 moves for 2013
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By Julie Geller
@JulieGeller
VP Marketing
Cision Canada

 

Before we get too deep into 2013, here’s an all-important top 5 to-do list that will invigorate your plans for the year ahead.

  1. Review your metrics: Accurate research is everything. Review your key performance indicators annually, and confirm that your research and reporting are in line with the organization’s stated goals. If your reports aren’t illuminating useful trends, make adjustments that fit your strategy. Also, examine the forms and data-collection criteria you use to ensure you aren’t missing a chance for gathering new information from clients. Consider creating visually driven reports that will engage your team in meetings and give senior management at-a-glance analytics.
  2. Refresh your homepage and blog: This no-brainer easily falls off everyone’s list. It’s great if your site has been recently re-designed, but you have to keep it fresh for visitors. Stale homepages discourage regular traffic from exploring your content on a deeper level. Fresh visuals, automated slideshow functionality and “related content” widgets are among the ways you can engage people in your organization’s latest news. If you can meet the demands of delivering content on a regular basis, a weekly blog is a great hook for pulling in traffic.
  3. Think mobile, act local: Pay attention to your mobile stats. Remember the 2010 Morgan Stanley report that predicted mobile’s dominance over the desktop by 2015? Well, we’re getting close, and you need to be sure that your content and its delivery are optimized for this exploding audience. If your mobile stats are low, find out why you are lagging and fix it. Maybe it’s time for an app, which provides instant access to your message and is the go-to solution for reaching audiences on the move.
  4. Embrace marketing’s convergence with social: Communications today depends on social media. As social matures, we’re seeing that it’s more than a Web 2.0 technological novelty. We all still need media releases, press conferences and media contacts, but it’s also time to build serious strategy around social tools. Social is more than a delivery system — it’s a marketing platform with unlimited potential for engaging audiences. Take the time to develop creative solutions for sharing your PR message and implementing your marketing plan. Set aside budget to hire dedicated social personnel for your team. Use social media to build value with your audience.
  5. Understand new technologies: Four years ago, we were all scratching our heads about Facebook’s value to business. Now there’s LinkedIn, Twitter, YouTube, Pinterest, Instagram, Vine and more. Many of them are indispensible PR tools. You may not find a need for every social platform today, but it is absolutely necessary that you know how the channels work. Marketing strategies morph with time, and you never know what social tool will be useful to your campaign in the future.

Originally posted in the Cision Canada Insights for Influencers blog. Also join CPRS Toronto sponsor @Cision_Canada at the Social Media Ref.

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Storify: @CPRSNational & CCPRF #PRBootcamp
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Did you miss the CPRS National and the Canadian Council of Public Relations Firms’ Bootcamp on March 1?

Checkout some of the highlights in this Storify put together by our friends at Cision Canada (@Cision_Canada).


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Thank you to our ACE Awards Sponsors!
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Ace Awards 2012 LogoBy Sybil Eastman

With the CPRS Toronto ACE Awards sold out and only days away, we are putting the finishing touches on the soon-to-be spectacular evening. As always, this celebration of communications excellence could not take place without the dedication and help of many.

We would like to take this opportunity to thank each and every one of our sponsors for their generosity and support both throughout the year and for this evening in particular. They have helped the gala become a great success and to grow larger every year.

So, from the bottom of our hearts, thank you to:

AVW Tel-AV, a full-service audio visual resource rental company for corporate events, exhibit programs, trade shows and conventions of all sizes.

Business Wire, a global leader in press release distribution and regulatory disclosure.

Canadian Press, Canada’s trusted news leader, multimedia news agency and creator of our favourite book: CP Style.

Cision, a leader in public relations planning, media monitoring, reporting and communications analysis.

CNW Group, Canada’s leading newswire service specializing in media monitoring, photography and video services, translation, webcasting, conference call services, regulatory filling and measurement.

Infomart, Canada’s largest provider of news and broadcast media monitoring, financial and corporate data.

Leger Marketing, the largest Canadian-owned polling, research and strategic marketing firm, with offices across Canada and the United States.

Marketwire, which provides customized communications solutions, targeted coverage across all media and measurement services.

News Canada, a leading provider of ready-to-use, timely, credible, newsworthy and copyright-free news content for editors, broadcasters, web and video content providers.

See you on Thursday night! And remember, are you tweeting about the gala? Use the hashtag #CPRSACE!

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December 2011 PD: An Evening with Movember’s PR Strategist
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By Rua Wani @ruawani

Members can view an archived webinar of this December 12, 2011 presentation (length 24:29) by Matt Matheson, Communications and PR Manager, Movember Canada and Terry Foster, President, Cision Canada in the members’ only blog.

Matt Matheson @mattyipa, Communications and PR Manager of Movember Canada spoke at the CPRS Toronto December PD session about the organization’s success story. Movember Canada has seen rapid growth, going from 2,000 Mobros and Mosistas in the launch year of 2007, to 19,000 in 2010.

Matt outlined the organization’s tactics behind its two main communications strategies: in-house public relations and media relations.

In-house public relations

  1. Hand over the brand and provide all the collateral so individuals can create their own Movember experience. Movember logos and posters can be downloaded from movember.com.
  2. Give them their own webpage (known as their ‘mospace’), which basically functions as an online social network. This website is the primary fundraising tool.
  3. Make it easy and provide various opportunities to connect. Multiple forms of social media are used including Facebook Connect. People can also share pre-written tweets and Facebook posts/emails.

Media relations

  1. Pitch stories directly to media and work directly with them on these.
  2. Work with Mobros and Mosistas to get in touch with news media to share their own stories.
  3. Make the most of organic media coverage generated by passionate Mobros and Mosistas who make contact directly with media.

Terry Foster @Terry_Foster, President of Cision Canada, then spoke about  how Movember Canada effectively manages the three different types of media.

  1. Paid: Media paid for by Movember, such as advertising and product placements.
  2. Owned: Media controlled by Movember, such as their website, blog, and Twitter account.
  3. Earned: Media coverage generated through word-of-mouth or through the media relations program.

The informative evening celebrated the success of one of Canada’s fastest-growing grassroots movements and highlighted the importance of men’s health.

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Archived webinar: An Evening with Movember’s PR Strategist (24:29)
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Matt Matheson, Communications and PR Manager, Movember Canada and Terry Foster, President, Cision Canada presented Changing the face of men’s health on December 12, 2011. Follow @mattyipa & @Terry_Foster. Press play beneath the slides to hear the audio.

The screen can be enlarged in the bottom right corner. (Slides in PDF)

Resources:
Movember Season 2011

Rick Mercer: End of Movember

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