By Barbara Loureiro
The CPRS Toronto ACE Awards submission deadline is just around the corner. This year there’s a new category recognizing full digital campaigns: Best Digital Communications Campaign of the Year.
As digital strategies have become integral to many communications plans, CPRS Toronto strives to recognize the excellent digital campaigns created and executed over the past two years. This category recognizes campaigns that inform engage and/or monitor targeted online influencers and communities to reach specified communications goals.
If you have a campaign that qualifies, the submission requirements are as follows:
The executive summary must describe the campaign, following the RACE (Research, Analysis, Communication and Evaluation) formula and outline key variables within those headings. Keep in mind the executive summary is limited to two pages and a 10 point font, so keep it concise!
The rationale must explain how the campaign exemplifies the definition of public relations as defined by CPRS Toronto. The second component of the submission is limited to 250 words.
All submissions also must include a completed entry form and online payment through the CPRS Toronto website.
The entry deadline is January 23, 2013. Click here for more information on ACE Awards entry guidelines.
Successful submissions in the executive summary phase will be invited to the second round of judging. We’ll request a “big binder” with a detailed outline of the campaign and a copy of the final product on a USB stick. Those who have advanced to this next stage will be notified by the judging team in February.
Information on the Best Digital Communications Campaign of the Year and other categories can be found on the CPRS Toronto website. If you missed last Wednesday’s informative “Enhancing Your ACE Submission” webinar, you can WATCH HERE.
Tweeting about ACE? Use hashtag #CPRSACE