Uncategorized

Event Recap: Passport to PR – Summer 2019

150 150 Jessica Rabaey

On June 25, CPRS Toronto’s Student Steering Committee ran its first ever Passport to PR summer session. Passport to PR introduces future communications professionals to potential workplaces and brings students closer to companies and organizations that align with their career goals. 

In groups of five to ten, students visited three different organizations to learn about the unique challenges and opportunities their communications teams face. In total, 15 organizations participated, giving students the chance to explore the three most relevant to their interests.

We welcomed the Ministry of Indigenous Affairs and the Ministry of Training, Colleges and Universities as first-time Passport to PR hosts. If the feedback is any indication – this won’t be the last.

Passport to PR participants at the Ministry of Indigenous Affairs

 

Students bank on top PR tips from the RBC team

“I think the grouping of agencies/departments that we visited was perfect because we got to see a small agency, large agency and government department on the same day. Overall, it was great,” said Kaitlin Reichenbach, student, Guelph-Humber Bachelor of Media Studies in Public Relations.

Students look to ace their conversation with the Ministry of Training, Colleges and Universities, and the Ministry of Education

“The opportunity to meet PR professionals from diverse backgrounds helped put my career goals into perspective,” said Ruby Boamah,  student, Humber’s postgraduate certificate in Public Relations. “I enjoyed having the opportunity to hear from individuals who work in different types of companies, businesses and organizations.”

Students learned what a typical day looks like for a communications professional – mostly that there aren’t any – and about the industry’s rapidly changing state. 

Throughout the course of the day, students learned about the importance of: 

  • Networking and attending informational interviews
  • Continuing to develop skills 
  • Understanding the challenges of digital media 
  • Building strong relationships with colleagues

Learning about agency life at Weber Shandwick

Priyanka Gupta, of Seneca’s postgraduate certificate in Public Relations, spoke to the in-depth knowledge she gained, “It was a highly insightful day. We got a better understanding of how PR works differently in government and agency organizations and we learned about the significance of social media in monitoring and evaluating success.”

A huge thank you goes out to the following organizations for participating in the event:

  • Apex Public Relations
  • Argyle Public Relationships
  • FleishmanHillard HighRoad 
  • Hill+Knowlton Strategies Canada
  • Ketchum
  • Maverick
  • Ministry of Indigenous Affairs
  • Ministry of Training, Colleges and Universities
  • Narrative Public Relations
  • National Public Relations
  • Paradigm Public Relations
  • Proof
  • RBC
  • Strategic Objectives
  • Weber Shandwick Canada 

If you missed out on the summer session of Passport to PR, or can’t wait to go again…we’ve got you. Stay tuned for our next Passport to PR Session, coming fall 2019. 

Written by: Daanish Ahamed, President, Student Steering Committee

Event Recap: Gen Next – Preparing future stars of the public relations industry

150 150 Admin

The constant evolution of the public relations industry outlined the professional development event at Prohibition Gastro House on May 8, 2019. The discussion focused on cultivating and inspiring the future stars of the industry.

Heath Applebaum (ABC, MCM) moderated the event involving the thoughts of four insightful and distinguished panelists:

  • Dr. Terry Flynn – Associate professor of the Department of Communication Studies and Multimedia, Architect and program director of McMaster University’s innovative Master of Communications Management (MCM) program. He’s also recognized worldwide as one of Canada’s leading PR researchers.

 

  • Sarah Leone – Account Director at Strategic Objectives who prides herself on developing and executing holistic communications programs that surprise, impact and engage consumers, top-tier media and key influencers. She is also a self-proclaimed industry chameleon.

 

  • Donna Lindell – Professor and Program Coordinator of the Post Graduate PR program at Centennial College. Once named as Canada’s Top 40 Under 40.

 

  • Victoria Baker – Account Executive at NKPR, a leading North American PR, Artist Management and Digital Agency. A recent star graduate of the PR program at the University of Guelph-Humber.

“They say that in school you are taught a lesson and then given a test, but in life, you are given a test that teaches you a lesson” – Tom Bodett.

The fast progression of our industry, technology and stakeholder expectations means that PR teaching methods must also advance.

Q1: How do you feel PR programs can keep up with the rapid pace of the industry?

The panel agreed on the importance of the 4C’s: Communication, Collaboration, Critical Thinking and Creativity. They also discussed the significance of being a respectful challenger and using superior diplomacy as a tactic to challenge employers and peers. Curiosity is not included in the 4C’s but panelists agreed it’s also an important quality. 

Terry Flynn believes bringing guest speakers into the classroom keeps the connection to the industry.  Donna Lindell said it’s all about C.H.A.R.M: Confidence, Humor, Appeal, Resilience and Motivation. She highlighted the importance of these soft skills including adaptability in the industry’s constantly changing landscape.

Sarah Leone emphasized the importance of attention to detail and teaching time management skills.

Q2: What is the most important PR megatrend?

“Content shock is a huge trend and challenge,” claimed Victoria Baker. It’s necessary to think about how to grasp your audience’s attention and ensure your message resonates. Donna Lindell agreed stating, “As practitioners, we owe it to our clients to produce quality content that goes beyond just taking up space.”

The panelists also touched on the current ethical issues in the industry and raised the importance of developing trust with clients and consumers.

Lastly, panelists offered words of wisdom to upcoming PR stars:

Believe in yourself and change the status quo.

The future is bright. Keep putting yourself out there and keep learning.

This is the time to invest in your career, it will be whatever you make it.

The evening ended with an awards ceremony. The Doris Whiteside award was presented to seven top PR students from Toronto’s undergraduate and certificate programs for their academic performance, leadership skills and industry knowledge.

Written by Sakina Adnan, CPRS Toronto Volunteer

2019 ACE Award Submissions Open

1024 682 Robin Smith

Submissions for the 2019 ACE Awards are officially open, kicking off one of the most exciting industry awards programs in the Greater Toronto Area’s communications industry.

All CPRS Toronto members and associates, as well as full-time public relations and marketing professionals in the Greater Toronto and surrounding area are eligible for the ACE Awards. Each campaign or project submitted must be planned, produced and completed within a period of two years prior to the entry deadline. The entrant must have executed or directly managed the project submitted.

To learn more about categories of awards and the process to submit your work, visit the ACE Awards page

Details for the ACE Awards Gala, synonymous with acknowledging excellence–and a good time–will be released following the close of submissions. In 2018, the ACE Awards Gala was honoured as one of BizBash’s Top 100 Toronto Events.

The 2019 ACE Awards Gala will be held on May 23, 2019.

*Correction: An earlier version of this blog post listed an incorrect date for the ACE Awards Gala. The correct date is May 23.

Building Media Relations: A Post-Event Recap

1200 675 Admin

inBy Maxim Naylor

On Wednesday, February 22nd on the upper deck of Cumberland Street’s iconic Pilot Tavern, the CPRS Toronto Student Steering Committee hosted one of its annual events, Building Media Relations (BMR).

BMR brings together a panel of local media and PR pros to answer questions on creating and sustaining relationships with the press.

On the PR side of the panel, BMR featured Cole Douglas of APEX Public Relations, Jennifer McCarthy of Cohn & Wolfe, and Stuart Green of the TTC. On the media side were Hilary Hagerman of Yahoo Style, Steven Banks of ET Canada, & Rahul Gupta of Metroland Media, a panel full of character, knowledge, and an exchange of much industry humour.

Laurie Smith, VP Strategic Communications, Media and Audience Relations at CNW moderated the discussion. Although a difficult task keeping communications experts on one topic, Laurie guided the discussion flawlessly and with great wit.

The panel tackled a wide range of topics in the moderated question and answer session including blogger relations, influencer marketing, integrated content and professional communication with press members.

The floor was opened for students in attendance to ask questions, which sparked a great discussion on the changing nature of PR practice, client relationships and the role of press exclusives.

My favourite line of the night: “Know your brand, know who you are and stay true to that” – Steven Banks from ET Canada. Wise words!

The event was well-attended with students across different programs and schools, including Ryerson, Humber, Centennial and Seneca.

After the formal event had wrapped up, there was some time for networking. Students stayed, connecting with each other, as well as the panelists.

The event was a huge success from start to finish. We can’t wait for next year!

For those who attended, what was your favourite moment?

Maxim Naylor is a 1st year student in Humber College’s Bachelor of Public Relations program and student representative of the CPRS Toronto Student Steering Committee.

Twitter: @maximnaylor
LinkedIn: www.linkedin.com/in/maximnaylor/

Where are they now?

648 1022 Admin

Featuring Terrence Freeman, Vice President, External, CPRS Toronto Student Steering Committee

What did you enjoy most about being on the SSC?

What I liked most about being on the SSC was having significant responsibility on the experiences and events we were creating for Toronto PR students.  As an executive member on the committee, I took part in making the decisions that would affect students’ CPRS Toronto experience, which also helped me grow professionally.

Where do you work now and what do you do?

During the summer, previous to my last year in Humber College’s bachelor of public relations program, I completed a public relations internship with Metro Ontario. Working client-side in a corporate marketing department allowed me to not only develop real-world industry experience, but also explore my interest in other aspects of marketing in addition to PR.

As I came closer to finishing my degree, I was offered a marketing coordinator job at Metro Ontario – and gladly accepted! While working on the more “traditional” marketing side of the industry I have continued to learn a vast amount of knowledge. I’ve also found that I have been able to transition much of my public relations skills to communicating to customers in other ways that the marketing aspect requires.

In my current position, I focus on everything “in-store” related. This includes communicating a variety of important messages to customers using multiple marketing elements including audio, signage and creative.

Although I originally had planned a career in public relations for myself, I am happy that my career path has steered into the broader world of marketing – a side of the industry that allows me to utilize the communications skills I learned in school and learn new skills I hope to apply throughout the rest of my career.

How do you think CPRS helped advance your career or get you ready for your current position?

Not only did my position on CPRS Toronto provide me with unique “real world” experience, but it also allowed me to meet and learn directly from top professionals in public relations industry.

Twitter: @itsterrence

LinkedIn: linkedin.com/in/terrencegfreeman

Highlights from CPRS Toronto’s Mix ‘n Mingle event

Admin

On Tuesday, March 22, CPRS Toronto hosted a Mix ‘n Mingle event in celebration of Membership Month.

Both current and non-members gathered at the Hard Rock Café in Yonge-Dundas Square to learn more about CPRS Toronto and get inspired to become a better communicator with a captivating talk by special guest speaker, Jamie Mason Cohen.

 

Jamie Mason Cohen at CPRS

 

Not only is Jamie a certified handwriting analyst, TED speaker, #1 Amazon best-selling author, he also worked behind the scenes for Saturday Night Live creator, Lorne Michaels.

Emio's screen capture

 

In his fascinating presentation, Jamie revealed that at an early age, he discovered that he could express himself with words and that he had dreams to do it one day. From then on, Jamie developed a passion for learning and sharing how a person’s writing could reveal their hidden strengths and what makes them authentic, unique and powerful.

 

The audience was enthralled, as Jamie took them through an immersive and interactive writing task to uncover seven success traits of thought leaders including Oprah, Vera Wang, Richard Branson and Drake, and how handwriting analysis can be a fun and powerful way to instantly connect with anyone in less than five minutes.

audience at CPRS Membership Meet & Mingle

“It was great to see so many turn out for another fun and informative CPRS Toronto PD event,” said Hilary Lawton, CPRS Toronto Membership Chair. For information on the next Professional Development event visit: https://www.cprstoronto.com/event-calendar/

The audio and visual recordings from Jamie’s session will be posted on the CPRS Toronto Facebook page.

 

 

CPRS Toronto Board of Directors Meeting Snapshots

150 150 Danielle Kelly, APR

Welcome to the first update about the monthly CPRS Toronto Board of Directors meetings. I am delighted to be returning as Board Secretary for 2015-16!  At this past summer’s strategic planning retreat I committed to enhancing transparency processes so that CPRS Toronto members would have insight about Board business and discussion and increased ownership of how their society is governed.  Each month I will share with you high-level points of what was discussed during the meeting.

Danielle Kelly, APR

Secretary, 2015-16 CPRS Toronto Board of Directors

Snapshot: October 26, 2015 Meeting

  • The Board confirmed portfolio appointments for the 2015-16 term and conferred about high-level objectives for each portfolio;
  • The Board discussed portfolio budget requirements/forecasts;
  • CPRS National shared a Global Alliance conference planning status update with the Board;
  • Next meeting: Monday, November 16, 2015, 6:00 p.m.

Snapshot: November 16, 2015 Meeting

  • Erica Silver and Jenny Shin be elected to the Board for the year 2015/2016;
  • The Board received an update from CPRS National about the Global Alliance  WPRF 2016 Conference;
  • Next meeting: Monday, January 18, 2016

*NO MEETING DECEMBER 2015*

Snapshot: January 18, 2016 Meeting 

  • Erica Silver, APR has assumed the Volunteer Portfolio and Jenny Shin has assumed the PD Portfolio;
  • 2015-2016 budget to be accepted as revised;
  • Board members to convene a sub-committee to explore hosting a post-conference reception/event during the Global Alliance WPF 2016 Conference.
    • Sub-committee members are Maryjane Martin, APR, FCPRS, LM, Danielle Kelly, APR and Erica Silver, APR
  • Next meeting: Monday, February 8, 2016

Snapshot: February 8, 2016 Meeting

  • Final budget was circulated to the Board for reference
  • Board members voted to admit 2 members for lifetime members in CPRS
  • WPRF sub-committee delivered a report to the board with a recommendation for venues and a budget breakdown for the CPRS Toronto hosted event.
  • Next meeting: March 21, 2016

Snapshot: March 21, 2016 Meeting

  • The Toronto Society Board of Directors voted to join the National Society and other member societies in a group insurance plan for D&O and Business Liability Insurance. This move will result in significant cost savings.
  • Board members voted YES to a motion to add HST to revenue generating items
  • Next meeting: April 18, 2016

CPRS Toronto Student Steering Committee Profile: Terrence Freeman, Vice President, External

648 1022 Admin

Meet your 2015/2016 Student Steering Committee!

Stay tuned for more Student Steering Committee profile postings in the coming weeks.

Terrence

Terrence Freeman

Humber College, Bachelor of Public Relations, fourth-year

Hello!

My name is Terrence Freeman – I am currently a fourth-year student studying towards my bachelor of public relations degree at Humber College. I moved to Toronto about six years ago to pursue post-secondary education in a city full of opportunities. I am looking forward to the new experiences my role as VP, external will bring.

Where are you from?

Hamilton, Ontario

Do you have any other post-secondary education?

I studied sociology for one year at Ryerson University.

What are you most excited for this year?

This year, I am most excited about our fall Passport to PR event! Having participated in last year’s Passport to PR event, I am excited to help plan an event that is able to provide so much insight for students.

What event did you enjoy the most last year?

Last year I most enjoyed the Passport to PR event. I had the opportunity to tour and learn about PR at Sears Canada and the Eaton Chelsea. The PR teams at both organizations provided lots of great insight.

Have you interned anywhere?

In the beginning of my PR program I interned at a boutique lifestyle-focused PR agency. The summer after my second year I worked at a lifestyle agency called Rock-It Promotions, supporting the agency’s annual Tastemakers gifting lounge at TIFF. Finally, this past summer after my third-year of school, I completed an internship at Metro (the grocery chain).

What is your dream job?

My dream job would be communications director of an international corporate consumer packaged goods company like Procter and Gamble or PepsiCo.

What do you do outside of school?

Outside of school, I work part time at a restaurant and enjoy spending time with friends while catching up with them over dinner.

Tell us something unexpected about yourself:

I’m a twin!

 

Find Terrence on:

Twitter: @itsterrence

LinkedIn: ca.linkedin.com/in/terrenceGfreeman

Counting down to my Toronto 2015 Pan Am journey

150 150 Danielle Kelly, APR

I am seven days away from my first shift at the Toronto 2015 Pan American Games. I will be working in Press Operations at the Ontario Place West Channel in CIBC Pan Am Park.  I am doubly blessed to be participating in this event. Not only was I selected from a pool of 70,000 applicants to participate in these games, my role will allow me to use my PR and Communication skills and expertise to ensure that these games are a positive experience for the 1700 journalists who will be covering the event.  I am part of an 800 person “crew” of Press Operations volunteers.

It has been a lot of fun training and communicating with fellow crew members, some close to home and others further away. I am looking forward to meeting our guest crew members (who are coming from around the globe) over the next couple of weeks. We have a very active Facebook forum and recently someone shared a video that I would also like to share with you, my CPRS colleagues.  This brief International Olympic Committee (IOC) video describing their Press Operations processes really resonated with me and has me all fired up to start working next week (even with a 6:30 a.m. venue call time next Saturday!). Did you know that IOC spends three years before each Olympic event preparing their operational strategies?

I would love to know your thoughts on the video or on the games as well. What aspect of the games are you most excited about? How will you be participating?

I am going to try and stay as active as I can on social media during the games and you are welcome to follow my posts on LinkedIn,  Twitter (@prdrln) and Instagram (@daniellekellyapr).

 

UPDATE – CPRS Toronto By-law Review

150 150 Danielle Kelly, APR

I am happy to announce that the CPRS Toronto By-law review process has reach another important milestone!

I wrote a post  this past march March  about the work that is underway to ensure that our Bylaws were compliant with the forthcoming Ontario Not-for-Profit Corporation Act (ONCA).

After discussing the proposed changes with CPRS National office and your Toronto Board of Directors, the document is ready for membership comment.

You have two ways you can review the proposed changes:

1) By-law document (Full) – this document is in track changes mode so members can see the proposed amendments in context.

2) The By-law quick comparison chart – this document is a high level summary of all of the proposed changes

Constitution ByLaws Approved May 28 2013 – Amended Nov 11 2014 Draft 4 Amended June 7 2015

CPRS By Law Comparison Sheet v4

Next steps:

  • Give us your feedback!
    • Comment on this blog post;
    • Email your feedback to Danielle at danim.kelly@gmail.com;
    • Attend an upcoming By-law webinar (stay tuned for details)
  • Come to the AGM in September and vote to ratify these proposed changes