This event is a great opportunity to network and learn from the best people in the public relations field.
Date: Wednesday, February 19, 2025
Sessions:
Veritas – 9:30 am to 11:30 am
NKPR – 12:30 pm to 2:30 pm
Costs:
Student Members $15.00
Non-Members $25.00
CPRS Toronto and ACCES Employment
Presents
Interview Skills Workshop using Chat GPT
Join this valuable Interview Skills Workshop using Chat GPT. This virtual session will be on February 4th from 6:00 pm – 7:30 pm ET.
In this session, you will learn how to:
ACCES Employment is a non-profit organization that supports job seekers in overcoming employment barriers when entering the Canadian job market. ACCES runs workshops throughout each year that focus on career development skills.
PASSPORT TO PR – FRIDAY, JANUARY 17, 2025 – SOLD OUT
Passport to PR gives you the chance to visit Toronto’s top PR firms, this event is a great opportunity to network and learn from the best people in the public relations field.
Morning group:
9:00 a.m. to 10:30 a.m. Kaiser & Partners
11:15 a.m. to 12:15 p.m. Talk Shop
Afternoon group:
1:00 p.m. to 2:30 p.m. NATIONAL PR
3:00 p.m. to 4:00 p.m. Crestview Strategy
Costs:
Morning or Afternoon Group:
Student Members $15.00
Non-Members $20.00
Full Day:
Student Members $25.00
Non-Members $30.00
Crafting a Winning ACE Award Submission
New categories, updated judging criteria for 2025
The Achieving Communications Excellence (ACE) Awards has celebrated Toronto’s talented and innovative public relations community for over twenty-eight years. An ACE Award is synonymous with talented insight and skillful execution, helping to raise the winner’s profile, generate new business opportunities, and elevate the profession across organizations and sectors.
This year, we have added two new categories – Best Use of Audio or Video in a PR Campaign and Best Use of AI in a PR Campaign.
Join us for our upcoming webinar to learn more about the CPRS Toronto ACE Awards submission requirements, updates to the judging criteria along with strategies and tips on developing a winning entry. The session will be delivered by past judges and winners who will provide firsthand insights on being successful.
Event details:
Date: Tuesday, January 14, 2025
Time: 12:00 pm – 1:00 pm
Location: Virtual (via Zoom)
Members, non-members and students are invited to join this free session.
To register for this event, please click here.
We hope to see you there!
Sponsored by ContactMonkey, this special gathering will take place at the private and exclusive TIFF Founders’ Lounge.
The event is an opportunity to connect with industry leaders, enjoy a drink, and savour some delicious bites—all while celebrating 2024 and the holiday season. Plus, you’ll have a chance to participate in a raffle to win an annual TIFF individual membership!
Date: Thursday, December 19, 2024
Time: 6pm to 9pm
Location: TIFF Founders’ Lounge, TIFF Lightbox [350 King St W]
Cost:
Members $25 + HST
Non-members $35 + HST
SOLD OUT
Get ready for CPRS Toronto’s third installment in our Behind The Headlines series: Public Relations and Media in The Age of AI!
As the use of artificial intelligence continues to evolve, AI in the public relations industry is here to stay.
This interactive workshop, powered by Meltwater, will include insights into how AI is changing the PR and media landscape. We will cover topics including best AI practices and tools, as well as tips for effective prompt writing.
Guest Speakers
Ally MacLellan, Director, Integrated Intelligence & Technology, Proof Strategies
Ally MacLellan is the Director, Integrated Intelligence & Technology at Proof Strategies. She leads the application and integration of the agency’s ecosystem of current and future technologies into communications strategies and day-to-day work. Ally has been with Proof Strategies since May 2016, when she joined as an intern, and has experience in SaaS, media relations, consumer insights, influencer marketing, paid media, analytics and client services. When not testing out the newest AI technologies, Ally can be found outdoors training for her next triathlon!
Amit Shilton, Senior Director, Corporate & Technology, Agnostic
Amit Shilton is a Senior Director on the Corporate & Technology team at Agnostic. With over a decade in Canada’s largest newsrooms, Amit knows how to tell a story and how to make sure it finds itself in front of the right audiences. Before joining Agnostic, Amit led communications for one of Canada’s largest hospital networks during the COVID-19 pandemic. Prior to that, he served as the Toronto Star’s Toronto Editor and Breaking News Editor, as well as an editor at The Globe and Mail’s Report on Business, The Canadian Press and The National Post.
DATE: Thursday, November 21, 2024
TIME: 6pm to 8pm
LOCATION: Meltwater
110 Spadina Avenue, Toronto
Cost:
Free event for members
Non-members $10.00
SOCIAL EVENT
The CPRS Toronto Board of Directors invite you to join us for our Social on September 26th!
Come join us and mingle with industry peers at Elephant & Castle. Your ticket includes drinks and bites as you build connections and relationships with fellow communications professionals, spanning various sectors within the industry.
Act quickly to secure your spot, as we have a limited number of tickets available. We look forward to seeing you at Elephant & Castle for an evening of cheer and good company!
DATE: Thursday, September 26, 2024
TIME: 6:00 pm to 8:00 pm
LOCATION: Elephant & Castle | 212 King St West | Toronto, Ontario | M5H 1K5
COST: $20 Student Members | $25 Members | Non-members $35
Get ready to elevate your portfolio!
The portfolio workshop will show attendees how they can tell their own story through a visual aid that will complement their resume and cover letter. The workshop will hopefully boost attendees’ confidence and provide insight into how they can make their applications stand out and/or inspire their own personal branding efforts. At this workshop, we will have a Canva professional, Gabriela Otero, who understands the dos and dont’s of the program. She will provide examples of portfolios and provide tips on templates, organization, and more. Attendees are encouraged to bring their own laptops and pieces that they would like to add to their portfolio in order to make the most of the workshop. This event is meant to give attendees a hands-on experience where they can ask questions and work with one another to build their portfolios.
Date: Tuesday, October 1, 2024
Time: 6pm – 8pm
Location: Accessible Community Counselling and Employment Services (ACCES)
489 College Street, Suite 100Toronto, ON, M6G 1A5
Cost:
Members $20.00
Non-Members $25.00
Venue Parter:
Passport to PR gives you the chance to visit Toronto’s top PR firms, this event is a great opportunity to network and learn from the best people in the public relations field.
Date: Friday, September 20, 2024
Morning group:
9 a.m. to 10:30 a.m. Proof Strategies (includes Faces of PR Panel)
11 a.m. to 11:45 a.m. Apex PR
Afternoon group:
12:45 p.m. to 2:15 p.m. Kaiser & Partners (includes Faces of PR Panel)
2:50 p.m. to 3:35 p.m. Hill & Knowlton Strategies
Members:
Morning or Afternoon Group $15.00
Full day $25.00
Non-members:
Morning or Afternoon Group $20.00
Full day $35.00
SOLD OUT
Behind The Headlines – The Role of Digital in Media
We are excited to announce second in CPRS Toronto’s “Behind The Headlines” series, where we will talk about the The Role of Digital in Media taking place on July 17th, 2024 at 6pm in partnership with Meltwater.
This panel series will touch on today’s ever-changing media landscape directly from its source. Our panellists, comprising seasoned Canadian journalists, will share their expertise and provide #publicrelations professionals with a new perspective on #mediarelations. The first in this four-part series covered the Dos and Don’ts of pitching. Follow up events will include discussion about the new age of #AI, and the future of the #media industry as a whole.
Introducing our panelists and moderator for today’s second instalment in CPRS Toronto’s Behind The Headlines panel series, The Role of Digital in Media.
Today’s panel will touch on today’s ever-changing media landscape directly from its source. Our panellists, comprising seasoned Canadian journalists, will share their expertise and provide public relations professionals with a new perspective on media relations.
Moderator:
Panelists:
Takara Small
Takara Small covers technology and business for a variety of national and international publications. She is a technology contributor for CBC (national), BBC World News (North America). She is also pursuing a SANS cybersecurity certification. Takara hosts CBC series “Death in Cryptoland” about a crypto-tycoon, and Sony Entertainment podcast “They Did That” about the movers, shakers and innovators that changed our world. She is also the founder of VentureKids Canada, an award-winning nonprofit that provides coding classes and startup workshops to youth living in underserved communities.
Mishal Cazmi
Mishal Cazmi is an award-winning writer, editor and content strategist with over a decade of experience working in print and digital media within the lifestyle space covering beauty, fashion and entertainment. In addition to being on the mastheads of Hello! Canada and Glow magazine, she’s written for some of Canada’s top publications. As a consultant, she’s also helped brands shape their voice, and worked with agencies to develop campaign ideas. In her current role at Pinterest, she leads editorial on the global Originals team, working on all original content and curation, along with heading up the workstream for public figures. She regularly appears on The Social as an on-air beauty expert. She also has a newsletter called Small Joys about all the little things that bring joy, featuring curated recommendations, musings and interviews.
Brandon Gonez
Brandon Gonez is the CEO/Founder of Gonez Media Inc (GMI), founded in November 2020 and is now Canada’s fastest-growing online news & entertainment company. GMI has disrupted the media landscape by creating and acquiring informative and entertaining media brands such as The Brandon Gonez Show and Now Toronto. Both platforms have become the go-to spaces where the biggest names in news and entertainment come for sit-down interviews. These names include Prime Minister Justin Trudeau, NDP leader Jagmeet Singh, R&B sensation Jully Black, Dancehall superstar Shenseea and international dance duo Les Twins, just to name a few.
As one of the country’s most beloved broadcasters, Brandon has redefined the media industry by creating must-watch content for audiences right at their fingertips. Prior to the launch of his new business, Brandon was a reporter and anchor at CP24 where he delivered daily coverage of the most significant breaking news unfolding across the Greater Toronto Area and the country. Gonez joined the CP24 team in January 2019 from CTV’s national morning show, YOUR MORNING but actually started his career in Northwest British Columbia as a video journalist for CFTK-TV News. He has worked all across the country for some of Canada’s biggest legacy networks. Hailing from Toronto, but raised in Brampton, Ont., Gonez is a graduate of York University with a B.A. degree in Communications and a certificate in Television and Radio broadcasting from Seneca College.
Corinne Perez-Abergel
Corinne Perez-Abergel is a Senior Account Director on the Consumer + Lifestyle team at Proof Strategies. Working in public relations since 2011, Corinne has led award-winning campaigns and specializes in events, red carpets, media relations and influencer programming. Corinne helped to launch the first ever Canadian Arts and Fashion Awards and has worked with brands like MaxMara, Nike, Adidas, Free People, L’Oreal, L’Occitane on Provence, SOCAN Awards, and many more.
DATE: Wednesday, July 17, 2024
TIME: 6pm to 8pm
LOCATION: Meltwater – 110 Spadina Avenue. 6th floor, Toronto
Free event for members and non-member