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CPRS Toronto Student Steering Committee Profile: Seneca, Durham and Ryerson
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Get to know our 2015/2016 student representatives from Seneca College, Durham College and Ryerson University.

We’ll be introducing the rest of our student representatives right here on the blog in the coming weeks, so stay tuned!

 

 Erika

Erika Manassis

Seneca College, Public Relations-Corporate Communications

My name’s Erika and I represent Seneca College on the SSC. I am a recent Queen’s University graduate (Cha Gheill!), but reside in the GTA. I’m currently taking the post-graduate program in public relations and communications. This is my first year working with CPRS, and I already love how many opportunities for engagement the Toronto chapter has to offer.

What are you most excited for this year?

As a student representative, I have the unique opportunity to both plan and participate in student events, so I’m looking forward to seeing behind-the-scenes of CPRS. I’ve also gotten to know an amazing group of PR students at Seneca, and I can’t wait to get them all involved in upcoming events, workshops and social events through CPRS!

What do you do outside of school?

When I’m not studying communications, you’ll find me listening to podcasts (especially Freakonomics, Question of the Day and Stuff to Blow Your Mind), cooking Thai food, and blogging about public relations on my work-in-progress site MyPRJourney.weebly.com.

Tell us something unexpected about yourself

I like being organized, and hate feeling rushed, so I do my Christmas gift shopping every August.

Connect with Erika:

Twitter: @emanassis

LinkedIn: ca.linkedin.com/in/erikamanassis

Elyse

Elyse Carney
Durham College, Advanced Diploma for Public Relations

I’m Elyse Carney, and I am the CPRS SSC rep for Durham College’s Advanced Diploma in Public Relations. The past few months for me have been all about learning the foundation of PR. Over this next year, I’m looking forward to networking with students and professionals, as well as attending events such as Passport to PR. Outside of school, I love to write, and try to live a healthy, active lifestyle.

Fun fact about myself? I love to cook!

Connect with Elyse:

Twitter: @elyse_carney

LinkedIn: linkedin.com/pub/elyse-carney/105/974/791

Jamie

Jamie Jensen
Ryerson University, Public Relations Certificate

Hi Everyone! My name is Jamie and I’m representing Ryerson’s PR certificate program on the CPRS Student Steering Committee this year. As someone new to the program, we are limited to taking “Public Relations Principles” (CDPR 100) in the first semester as it is a prerequisite for all other courses in our program. That being said, it’s off to a great start. Our professor is fantastic and I find the material interesting.

What are you most excited for this year?
I’m very excited to meet and connect with fellow future PR professionals across the GTA through the many exciting events planned for this year. I’m particularly looking forward to Passport to PR later this month, as it will be a fantastic opportunity to gain firsthand insight into the industry.

What do you do outside of school?
Having recently moved to Toronto, I spend a lot of time exploring the city. I also love hiking, scuba diving, travelling and practicing yoga.

Tell us something unexpected about yourself:
I spent 6 months last year living in Sweden.

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CPRS Toronto Student Steering Committee Profile: Charzie Abendanio, President
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Meet your 2015/2016 Student Steering Committee!

Stay tuned for more Student Steering Committee profile postings in the coming weeks.

Charzie

Charzie Abendanio

Humber College, Bachelor of Public Relations, fourth-year

My name’s Charzie and I am this year’s SSC president. Coming from the role as VP I learned so much from the previous team and cannot wait to execute our anticipated events. I’m completing my last year at Humber in the Bachelor of Public Relations Program and have been volunteering with CPRS Toronto since first year. I love being a part of this organization and enhancing our industry through professional development events and award recognition.

Where are you from?

Born in the Philippines but raised in Toronto.

Do you have any other post-secondary education?

I started my post-secondary career at the University of Toronto studying Psychology, English and Philosophy but took time off and then found PR!

What are you most excited for this year?

We’ve finally completed all the class talks this month and entered a total of 12 PR classrooms in the GTA. I enjoyed speaking to the students who will one day be working in the industry and may even become my colleagues.

What event did you enjoy the most last year?

Last year I had the chance to plan and organize the Passport to PR, winter edition. It was a great experience where I was able to learn and also help other students find the sector of PR they aspire to work in. This is probably the event where you can really see the different sectors PR has to offer.

Have you interned anywhere?

In the summer between my second and third year I had the chance to intern at energi PR, a mid-size agency with offices in Toronto and Montreal, and there I worked with consumer clients. This past summer I completed an internship at Weber Shandwick, a global PR agency. I worked with the corporate practice team and loved every minute there. I admire the company and all the great things the team there has accomplished and the great things they will accomplish in the future.

What is your dream job?

My dream job would be to work for a company that is recognized all over the world, such as Red Bull. I would love to work for a company whose motto is to gain wings and accomplish anything.

What do you do outside of school?

Alongside with school I work part time, rock climb and occasionally join in on a hot yoga class.

Tell us something unexpected about yourself:

I received my first tattoo last year when I was on vacation and before I left I couldn’t help but get another one. Those probably won’t be the last either!

 

Find Charzie on:

Twitter: @charziecastillo

LinkedIn: ca.linkedin.com/in/charzieabendanio

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CPRS Toronto Student Steering Committee Profile: Fiona Pswarayi, Vice President
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Meet your 2015/2016 Student Steering Committee!

Stay tuned for more Student Steering Committee profile postings in the coming weeks.

Fiona

Fiona Pswarayi

Humber College, Bachelor of Public Relations, second-year

This is my first year working with the Student Steering Committee and I’m so excited to serve as the Vice President. If you see me out and about, don’t let my face fool you. I might look grumpy, but I’m actually a very happy person. So come over and say hello!

Where are you from?
I was born in Zimbabwe, raised in England, and now live in Mimico.

Do you have any other post-secondary education?

I completed a General Arts and Science certificate at Fleming College, and attended both the University of Ottawa and University of Windsor where I studied Communications.

What are you most excited for this year?

I’m really looking forward to meeting students from all the different programs across the GTA. Without the CPRS, I wouldn’t have the opportunity to make those connections.

What event did you enjoy the most last year?

Building Media Relations and 360°: All things connected were my two favourite events last year. I learned so much from the media and PR professionals at both events and can’t wait to attend them again this year.

Have you interned anywhere?

Not yet, but I have had the pleasure of volunteering with a number of organizations and agencies over the past year.

What is your dream job?

This is such a difficult question as my dream job changes from day to day, but definitely somewhere involved with fashion, lifestyle or entertainment.

What do you do outside of school?

You can find me volunteering, exploring Toronto with friends, writing and editing my blog, or spending some quality time with Netflix.

Tell us something unexpected about yourself:

I’m a big adrenaline junkie. I’ve bungee jumped, white water rafted, cliff dived and zip lined. Next on my list is skydiving.

 

Find Fiona on:

Twitter: @fionapswarayi

LinkedIn: ca.linkedin.com/in/fionapswarayi

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CPRS Toronto Student Steering Committee Profile: Terrence Freeman, Vice President, External
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Meet your 2015/2016 Student Steering Committee!

Stay tuned for more Student Steering Committee profile postings in the coming weeks.

Terrence

Terrence Freeman

Humber College, Bachelor of Public Relations, fourth-year

Hello!

My name is Terrence Freeman – I am currently a fourth-year student studying towards my bachelor of public relations degree at Humber College. I moved to Toronto about six years ago to pursue post-secondary education in a city full of opportunities. I am looking forward to the new experiences my role as VP, external will bring.

Where are you from?

Hamilton, Ontario

Do you have any other post-secondary education?

I studied sociology for one year at Ryerson University.

What are you most excited for this year?

This year, I am most excited about our fall Passport to PR event! Having participated in last year’s Passport to PR event, I am excited to help plan an event that is able to provide so much insight for students.

What event did you enjoy the most last year?

Last year I most enjoyed the Passport to PR event. I had the opportunity to tour and learn about PR at Sears Canada and the Eaton Chelsea. The PR teams at both organizations provided lots of great insight.

Have you interned anywhere?

In the beginning of my PR program I interned at a boutique lifestyle-focused PR agency. The summer after my second year I worked at a lifestyle agency called Rock-It Promotions, supporting the agency’s annual Tastemakers gifting lounge at TIFF. Finally, this past summer after my third-year of school, I completed an internship at Metro (the grocery chain).

What is your dream job?

My dream job would be communications director of an international corporate consumer packaged goods company like Procter and Gamble or PepsiCo.

What do you do outside of school?

Outside of school, I work part time at a restaurant and enjoy spending time with friends while catching up with them over dinner.

Tell us something unexpected about yourself:

I’m a twin!

 

Find Terrence on:

Twitter: @itsterrence

LinkedIn: ca.linkedin.com/in/terrenceGfreeman

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CPRS Toronto Student Steering Committee Profile: Frances Sesay, Vice President, Internal
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Meet your 2015/2016 Student Steering Committee!

Stay tuned for more Student Steering Committee profile postings in the coming weeks.

Frances

 

Frances Sesay

Humber College, Bachelor of Public Relations, third-year

Frances Sesay is a self-motivated and passionate individual who strives to meet and exceed expectations set before her. She is always ready and willing to lend a helping hand to anyone who may need it. Her goal is to successfully complete the Humber BPR program and move on to a prosperous career in PR.

Where are you from?

I was born in Kingston, Ontario but have lived in Toronto all my life. My ethnicity is Sierra Leonean (in West Africa).

Do you have any other post-secondary education?

I attended The University of Toronto, Scarborough campus. I took co-op sociology, psychology and health studies with the intent of getting into gerontology, the study of aging.

What are you most excited for this year?

I’m most excited about being the VP of Internal and having the opportunity to network with other PR students in the GTA as well as industry professionals.

Equally, I’m looking forward to having the opportunity to encourage PR students to attend CPRS events and expressing the importance of putting yourself out there to get ahead.

Have you interned anywhere?

I’m currently interning and volunteering with Pride Toronto as a media relations team lead. I’ve been with them since November 2014.

What is your dream job?

My dream job is still to be determined.

What do you do outside of school?

I enjoy reading by the lake, free writing, spending time with family and friends and volunteering.

Tell us something unexpected about yourself:

I love all things cheetah print.

 

Find Frances on:

Twitter: @frances_sesay

LinkedIn: ca.linkedin.com/pub/frances-sesay/65/30a/a74

 

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Stay in the know: 10 PR blogs to follow
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Author: Jessica Chong

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It can seem daunting wading through a sea of information. Being in the know in public relations requires staying updated on current industry trends and issues. Keep these blogs bookmarked for daily browsing and you’ll have some sure fire conversation starters at your disposal. From a student standpoint, these are ten sites I found to be useful and relevant resources throughout my postgraduate PR program.

 

1. PR Daily

PR Daily equips you with almost everything you need to know about the industry from news reporting to syndication. Enjoy and learn from PR blunders, analysis and witty commentary. Keep in mind, however, that PR Daily posts content about American and global brands and issues.

2. Spin Sucks 

Spin Sucks is a wealth of information on online reputation, creating content and staying ahead of the competition. It also disseminates sound information on SEO, entrepreneurship and other expert advice. All contributors, including founder Gini Dietrich, bring different talents and viewpoints forward. Spin Sucks provides case studies and shares ideas and thoughts concerning real-life outcomes.

3. Marketing Magazine

Marketing Magazine is a mix of branding, advertising and marketing, providing the best updates on campaigns generating conversations. When it comes to which brand chose an agency as PR agency of record, the online magazine has its finger on the pulse of breaking news in the industry. Marketing Magazine also has some great monthly columns from professionals like Martin Waxman.

4. Social Media Examiner

Learn about influencer engagement, LinkedIn productivity and social media marketing, just to name a few. What I like best is the high level of visual aesthetics behind each blog post. Each blog post features easy readability, using supportive graphics and real-life examples.

5. PR News

PR News is a great resource covering a diverse array of topics from CSR, employee relations, media training, crisis communications and more. Expect articles created by industry experts from how-to content to best practices. These articles are sure to complement communications theory and management courses you may be currently taking.

6. Social Media Today

Social Media Today produces concisely relevant #SMTShorts videos and columns from thought leaders. The site also highlights in a graphic-laden article what’s trending this week with ever-visual word clouds and charts galore.

7. APEX blog

APEX takes blogging to a personal level with series like Follow February and 5Qs that feature short interviews with movers and shakers in the industry, ranging from health, tech, beauty and everything in between. Practical opinion pieces on time management or the value of editorial content also show off their staff’s knowledge.

8. Strategic Objectives blog

SO blog posts are full of insight into the PR industry, especially with practical and actionable social media tips from SO co-president Deborah Weinstein. The posts are candid, timely and relevant, tying into recent events like the Superbowl and the Target Canada layoff.

9. TechCrunch

TechCrunch keeps you in the know on the latest tech news from wearable technology, the newest apps and startups. Its weekly roundups recount the best stories you don’t want to miss. You’ll find essential updates, especially with brands like Google and Microsoft, ensuring you stay in the loop for those upcoming networking events and informational interviews.

10. Edelman blog – Conversations

As the world’s largest public relations firm, Edelman brings a global perspective to its blog. Edelman’s #FollowTheFellow series gives students the chance to learn about working in another country and dealing with different markets. Pick the brain of the president and CEO, Richard Edelman, by reading his blog posts in the 6 A.M. section. Feel free to also browse the 2015 Edelman Trust Barometer that paves the way for new business innovation.

What else would you add to the list?

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Student Steering Committee Profile: Tysha Campbell
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Meet your 2014/2015 Student Steering Committee!

Over the next few months, we will be posting profiles of CPRS Toronto’s 2014/2015 Student Steering Committee Student Representatives. Stay tuned for more!

Tysha

Tysha Campbell, Student Rep
Humber College, Public Relations Postgraduate Certificate

Starting my journey at Centennial College and being a part of the Bachelor of Public Relations Management program has taught me a lot. Being able to also be a part of the CPRS Student Steering Committee has been the cherry on top. I was very excited when I received the conformation because I realized how amazing this year was going to be. I cannot wait to make more memories and see what other opportunities this year has to offer.

Where are you from?
When I was younger I moved around a lot but always manager to stay within the GTA. My family and I have finally settled down however, and I am currently living in Oshawa.

What are you most excited for this year?
This being my first year in my program I can’t wait to actually see first hand what Public Relations means to Toronto. I was most excited for out Passport to PR event. I could not wait to get a first hands look at various PR companies and agencies that were located in Toronto. I wanted to see the creative side of the profession while meeting a lot of amazing individuals that could hopefully share their stories and inspiration with me. Overall, I’m really excited for everything that this year has to offer.

What is your dream job?
My overall end goal is to eventually run my own business. I want to be my own boss and make decisions based on my likings with shared views from people who also want to positively contribute to the PR industry.

What do you do outside of school?
I am currently apart of project fusion which involves groups of students from various programs collaborating ideas on how to enhance our community.

Tell us something random about yourself
My dad is the type of man who will drive absolutely anywhere if possible, so during our road trip to Guatemala, our car ran out of gas in Mexico. We were stopped at a bottom of a hill and there wasn’t anything surrounding us expect a lot of tall trees. I thought we were going to stranded there for a while, because the odds really did look like they were against us, that was until a man emerged out of the trees.

Despite being in a completely different country with a language barrier, and not knowing the man or the fact that we didn’t actually know where he came from, he actually ended up being a sweetheart. He pushed our car all the way up the hill by himself so we were able to get to the nearest gas station to pump some gas.

Find Tysha on:

Twitter: @teeec_xo
LinkedIn

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Event post: Building Media Relationships
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Authors: Molly Campbell and Natalie D.

On Thursday, Feb. 12 CPRS Toronto’s Student Steering Committee (SSC) welcomed students to the fourth-annual Building Media Relationships event at the Pilot Tavern. A panel of journalists and PR professionals shared insights with attendees. The panel consisted of Jessica Gold, Shaw Media; Robin Smith, H+K Strategies; Heather MacGregor, LCBO; James Bradshaw, The Globe and Mail; Carolyn Jarvis, Global News; Josh Rubin, Toronto Star and Justine Lewkowicz, Newstalk 1010. CNW Group‘s Nadine Tousignant moderated the animated discussion.

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The biggest takeaway? “Just be a decent human being,” said Josh Rubin, followed with a laugh from the crowd. Rubin also outlined having a sense of humour, being respectful and valuing the other journalist’s time as being important, which received agreeing nods from the other panelists.

Media relations is taught in PR students’ coursework, but stepping out of the classroom safety net and doing the real thing is daunting. This event gave aspiring students the opportunity to find out what exactly makes news and how to navigate the media landscape.

When asked how newly graduated PR practitioners can avoid “annoying” journalists, every panelist quickly said they didn’t care about experience or age. What matters to them is the story, considering the audience, pitching an interesting angle, timeliness and relevance. The next most important thing is a practitioner’s attitude; being positive, respectful and doing research goes a long way.

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Here are some key tips from the pros:

1. Ask the right questions – Begin media relations campaigns by asking your client about the results they want, said Robin Smith.

2. No matter what realm you work in, always follow the news – Heather MacGregor suggests setting up Google Alerts and monitoring Cision.

3. Don’t burn bridges – “You’re only as good as the relationships you’ve built, as well as your last job,” said Jessica Gold. Be willing to apologize for mistakes.

4. Don’t be annoying – Justine Lewkowicz warned sending too many emails can put you in a journalist’s bad books.

5. Know your medium – Know “who you’re pitching and why you’re pitching,” said Carolyn Jarvis. For TV interviews, choose someone who reads well on TV. For radio interviews, choose someone with an enticing voice. For print stories, get the point and avoid overusing adjectives.

6. Be open to collaboration – Getting caught up trying to control every element of a story can “turn a collaboration into an adversarial relationship” said James Bradshaw. Let the journalist develop the story. Sometimes the end result may not be exactly what you had in mind, but often through collaboration an even better story can be told.

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Molly outlines some other Dos and Don’ts from the event:

Do make it personal. You stand out from the crowd when a journalists trusts you.

Do meet with journalists outside deadlines to build trust over time.

Don’t use social media as a public forum to criticize journalists.

Don’t take it personally when a reporter doesn’t respond immediately. Media deadlines can vary from every hour to every 30 minutes.

Don’t be a jerk.

Do have phone etiquette. When calling, always ask, “are you busy right now?”

 

Natalie is a graduate from Seneca College’s Corporate Communications program.

Molly is a student representative on CPRS Toronto’s SSC.

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Student Steering Committee Profile: Katryna Fernandes
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Meet your 2014/2015 Student Steering Committee!

Over the next few months, we will be posting profiles of CPRS Toronto’s 2014/2015 Student Steering Committee Student Representatives. Stay tuned for more!

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Katryna Fernandes, Student Rep
Centennial College, Corporate Communications & PR Post-Graduate Certificate

Hello! I am Katryna, but I often go by Katie. I did my undergrad at Wilfrid Laurier University and I am currently a Centennial College post-graduate student. I loved planning events at Laurier so I am really excited to be on this committee to help plan events for the CPRS Toronto students!

Where are you from?
I grew up in Ajax, ON and then moved to Waterloo for four years for university. It’s good to be back home in Ajax now, but Waterloo will always have a special place in my heart!

What are you most excited for this year?
So far, one of the best aspects about being on this committee is attending events and getting to meet other PR students from the GTA. It’s really interesting chatting with others who are partaking in similar programs, and hearing about their ambitions within the industry. I love meeting new people, so that is what I am most excited for this year!

Have you interned anywhere?
Sadly, I have not yet had the opportunity to intern in the PR industry, although I am looking forward to doing so at the end of this school year. However during my undergrad, I interned for four months in the live music industry at a booking agency called The Agency Group. It was a blast!

What is your dream job?
I would love to find a job working in the entertainment industry. Music has always been a big part of my life and it is a big interest of mine. One day, I hope to involve my passion for music as I move forward in my career.

What do you do outside of school?
I love to sing and play guitar. Performing and jamming with other musicians is my favourite activity! I am also a huge advocate for live music, and I love nothing more than being in the audience when a good band is performing!

Tell us something random about yourself
I have never seen Star Wars, and I couldn’t get through Lord of the Rings. I hope we can still be friends.

Find me on:

Twitter: @_katiefernandes
LinkedIn

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Student Steering Committee Profile: Shamique Bowes
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Meet your 2014/2015 Student Steering Committee!

Over the next few months, we will be posting profiles of CPRS Toronto’s 2014/2015 Student Steering Committee Student Representatives. Stay tuned for more!

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Shamique Bowes, Student Rep
Humber College, Bachelor of Public Relations Program

Deciding to pursue my bachelor degree in public relations has not been easy, as I once took a safe path, in pursuing my diploma in business management. Even though the transition was hard, I have no regrets in following a passion that has brought nothing but a bright future and opportunities n my life.

Where are you from?

I was born in St. Elizabeth, Jamaica and immigrated to Canada in 1992.

What are you most excited for this year?

I simply cannot wait to start participating in upcoming CPRS and CPRS student committee events, such as Passport to PR. This year I hope to sharpen and apply my skills to other organizations such as Speakers Academy; travelling amongst at-risk schools within the GTA and conducting workshops.

Have you interned anywhere?

I have not yet interned anywhere. However I have a vast array of volunteer experience. My most recent and unforgettable experience was volunteering for the NKPR IT Lounge. In the past I had the privilege of volunteering within the marketing communications Sector for the CPRS Ace Awards. Also, being a strong activist for women’s rights I volunteered for IWAA (International Women Achiever Awards), as media relations assistant.

What is your dream job?

With a variety of interests and passion for agency life, I hope to work for an esteemed agency such as NKPR. NKPR continues to be an agency that excels at its craft and delivers perfection.

As motivational speaker Zig Ziglar says, “If you can dream it then you can achieve it.” Even though in awe with this Toronto-based agency, my ultimate goal would be establish my own PR firm.

What do you do outside of school?

When not attending school, working or volunteering, I try to stay active within the theatre community. Besides attending plays, I take classes at Soul Pepper theatre and improvisation classes at the Freedom School of Arts. Being a big yoga buff, you can catch me at Goodlife Fitness attempting the downward dog.

Find Shamique on:

Twitter:@Shambowes
LinkedIn

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