NEW PERSPECTIVES

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BOARD OF DIRECTORS 2013-2014
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Executive Committee:

President – MaryJane Martin, APR

1st Vice President – Diane Bégin, APR

2nd Vice President – Jilda Lazer, APR

Secretary – Danielle Kelly, APR

Treasurer – Ginny Snow

Past President – Vincent Power, APR

Directors:

Jaclyn Atwood-Powell

AJ Goodman

Vivienne McCuaig

Lauren More

Jeff Rohrer, APR

Ian Ross, APR

Carolyn Schulz

Student Representative:

Jennifer Hayes

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President’s message: The final approach
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The arrival at the 18th hole for golfers always comes with mixed feelings. We are pleased that the round is almost over because, as in most sporting activities, tiredness sets in and you’re glad to call it a day. But if you love the game, it’s also lamentable because something you enjoy doing is coming to an end.

After two years as president of CPRS Toronto, I enter this last period of my term in the same way. I have enjoyed serving as your president, and, like a good golf round, there is much more to be done to continue improving on our game and finding ways to help members in their chosen craft as PR practitioners. I hope you agree that the current board has had accomplishments over the past two years that have been of benefit to you.  The effort will continue under the board that is slated to be elected at our Annual General Meeting (AGM), which takes place on Tuesday, May 28th at the Toronto Region Board of Trade offices.

I want to thank the board members of this year and last year for their commitment to providing you with occasions for professional development, sharing sessions and networking opportunities among other events and member benefits that have been put in place. They have been great to work with, and I appreciate their support in focusing on making CPRS Toronto a society that members feel can help them perform their chosen careers with improved skills and competencies. I will be recapping the achievements they have attained during the annual meeting.

There are two major upcoming events worthy of your attention.  The first is the CPRS Toronto AGM to which I have already referred.  Our guest speaker will be Jamison Steeve, former principal secretary to Premier Dalton McGuinty, who will share experiences and insights gained through his work in Dalton McGuinty’s office over two political terms.

The second is the national CPRS conference taking place in the national capital region.  Compelling speakers have been secured which, coupled with several workshop opportunities, will surely be an educational and networking experience that will be beneficial for all who attend. With Ottawa-Gatineau being so close to Toronto, I hope to see many of you there. I trust you will find it an event that will provide a substantial return on the time you invest to participate.

My work on the board isn’t finished.  Duties await me as past president, and so I now need to take my final approach shot over the creek that flows between me and the 18th green so that I can get on with those very duties.

I hope you’ve enjoyed our round together, and I will see you at the 19th hole (a common term golfers use to describe the clubhouse grill room), that is the AGM, where we can enjoy some much desired food and beverages to properly complete our round.

If we miss you there, I’m sure we’ll see each other at one of the many upcoming CPRS Toronto events that begin again in the fall.

Bye for now.

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Register today for CPRS National Conference: Conversations 2013
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cprs
Join us this June in spectacular Ottawa-Gatineau for Conversations 2013 — the Canadian Public
Relations Society (CPRS) Annual National Conference. This premiere event will be a watershed moment for Canada’s public relations and communications practitioners. Don’t miss the opportunity to join your community of peers and change the conversation about PR in Canada.
Who should attend? Conversations 2013 is the ideal event for:
• CPRS members and non- members from all disciplines
• Association communications executives
• Government communication and public relations professionals
• PR agency practitioners
• Educators and Students in public relations and communication studies
CPRS Toronto Members are encouraged to participate in a range of workshops and learn best practices from
the following highly-reputable communications experts based in Toronto:
Conversations 2013 is your opportunity to:
•Participate in stimulating and dynamic conversations and share your ideas for real change
• Be inspired by some of Canada’s brightest and most insightful keynote speakers and panelists
• Engage in practical learning and take back ideas you can use right away
• Showcase your talents and ideas in open panel discussions and workshop sessions
• Connect with other PR and communications practitioners and build relationships
• Step out of your comfort zone in challenging and provoking practical sessions
• Immerse yourself in relevant issues and share your experiences with others
• Stay and meet at the luxurious five-star Hilton Lac Leamy
• Enjoy special evening events in the Ottawa’s historic ByWard Market and at the Canada Aviation and Space Museum
• Visit Canada’s capital region and discover all it has to offer!
Follow CPRS2013 social feeds for event updates:

Time is running out and registration is filling up. Don’t miss your opportunity to attend the PR event of the year. Register today and change the conversation!

Register here

If you have any questions about Conversation 2013, please contact: conversations2013info@cprs.ca .CPRS – Conversations 2013 Overview

conversations2013.cprs.ca

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AGM vote ahead
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Photo by Southernfried via morgueFile.com.

CPRS Toronto members will be considering a proposal to change the organization’s fiscal year-end at this year’s Annual General Meeting. All members are encouraged to attend Tuesday, May 28. The AGM is free to all current CPRS Toronto members. Join us for networking, hear reports from your elected Board members, and cast your member votes. Light refreshments and a cash bar will be available. Register today.

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New wheels for one lucky student member
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Zipcar membership promoCPRS Toronto is offering all new student members who sign up by June 30th the chance to win a free Zipcar membership for a year. The keys to any Zipcar could be yours as of July 1st when CPRS Toronto pays your annual $65 membership fee. 

If you are eligible to be a student member and you join up now (not later than June 30th), your name will be automatically entered into the CPRS Toronto Zipcar prize draw for the random chance to win! 

It costs just $45 to become a student member for one year.  Learn more about the benefits of belonging to CPRS Toronto and apply online today!

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A night of celebrating communications excellence
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By: Miranda Germani

The ACE Awards, held on April 24 at Arcadian Court, truly lived up to its namesake of Achieving Communications Excellence. Fantastic examples of excellence were celebrated throughout the evening, with top campaign honours going to two particularly outstanding campaigns.

Winner of Best PR Campaign of the Year was Argyle Communications and Free for All for their “30% off Ontario Tuition” campaign.

“Receiving this honour from CPRS Toronto not only makes Argyle Communications and its clients feel proud, but also tells us that our professional peers believe we set and achieve high standards,” said Argyle Communications president Daniel Tisch.

“PR is at its best when practised in the public interest,” said Daniel, speaking to the importance of Argyle’s campaign. “The Ontario government had made its ‘30 per cent off tuition’ a priority, and needed support to get the message to students. PR was critical in getting this done. Like every great PR campaign, there were barriers to overcome, and a creative strategy was critical to success.”

The other star campaign of the evening was Strategic Objectives and Mondelēz Canada’s “100th Birthday of Oreo” campaign, which took home the award for Best Creative PR Campaign of the Year. Judy Lewis, Strategic Objectives co-founder and executive vice president, enthusiastically affirmed that winning the award gives her team the inspiration to continue to develop the most creative, breakthrough, and effective PR campaigns.

These two campaigns particularly epitomized achieving communications excellence for 2013. Who will win next year? The countdown begins now, so be sure to get ready to compile your amazing work into a submission for the 2014 ACE Awards.

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REVISED REPORT OF THE NOMINATING COMMITTEE
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 CANADIAN PUBLIC RELATIONS SOCIETY TORONTO INC. 

The Nominating Committee proposed the following slate for the CPRS Toronto Inc. Board of Directors for 2013-2014:

DIRECTORS

ATWOOD-POWELL, Jaclyn (Shaw Media)

BÉGIN, Diane APR (Thornley Fallis) 

GOODMAN, AJ (FTI Consulting) 

HAYES, Jennifer (Student Representative – Humber College) 

KELLY, Danielle APR (Ontario Ministry of Health and Long-Term Care) 

LAZER, Jilda APR (Environics Communications Inc.) 

MARTIN, MaryJane APR (MJ Martin & Company) 

McCUAIG, Vivienne (Vividthinking Communications) 

MORE, Lauren (Ford Motor Company of Canada) 

ROHRER, Jeff APR (TVO) 

ROSS, Ian APR (Ministry of Aboriginal Affairs, Government of Ontario) 

SCHULZ, Carolyn (Edelman) 

SNOW, Ginny (RBC Group Insurance Services)  

Immediate Past President

POWER, Vincent APR (Sears Canada Inc.)

Nominating Committee:

Chairperson:

Susan McDougall, APR

Members:

Mark LaVigne, APR, FCPRS

Christina A. Marshall, APR

If you cannot attend the AGM, please fill out and return the proxy form before May 6.

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Photos from the CPRS Toronto 2013 ACE Awards now available
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This year’s ACE Awards gala was, as promised, a night to remember! Well, now you can reminisce as much and as often as you like because the pictures are available through CPRSToronto’s flickr.

Thank you to everyone who joined us this past Wednesday, and congratulations again to all of this year’s winners.

[flickrslideshow acct_name=”CPRSToronto” id=”72157633353367492″]

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Pics from #CPRSACE 2013 as taken by you
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Pics from #CPRSACE 2013

Sights from the night, as posted by you during the CPRS Toronto ACE Awards Gala on April 24, 2013 at Arcadian Court.

Storified by CPRS Toronto· Wed, Apr 24 2013 19:17:25

Getting everything set and ready to go (nice program, @michael0maniac) #CPRSACE instagram.com/p/YgCm2pPTs3/Nicole
Looking good! “@Toronto_PR_Guy: With the amazing @DebWeinstein at #CPRSACE pic.twitter.com/lrREfZL4TI”CPRS2013
The #CCPR crew celebrating at #CPRSACE pic.twitter.com/yRPwv1yyUDBarry Waite
The digital girls (minus Jordanna) @cprstoronto Ace Awards #CPRSAce @fleishmanca instagram.com/p/YgRa7YMxM0/Leah Blair
@CPRSToronto stylish venue! Let’s win some awards @msl_group #CPRSACE pic.twitter.com/fQc1YpgIfeCarolyn Greathead
Here with my awesome clients @AshleighMeilach @jessvanrooyen #CPRSACE instagram.com/p/YgS8CZOfF6/Andrew F Stewart
Team @so_pr at the #CPRSACE awards! instagram.com/p/YgTBlVk-fp/Strategic Objectives
Thanks for the chocolate, @Marketwired! We appreciate the gesture. ALMOST makes up for the lack of booze #CPRSACE pic.twitter.com/iT19N5QX2lMaverick PR
With an amazing group at #CPRSAce @LaurenCMore @FordChantelB @jayneerickson @ammar_ammar @CPRSToronto pic.twitter.com/gZV0Xel69zKerri Stoakley
Good looking @NATIONALPR seat mates at #CPRSAce. #alreadywinning @CPRSToronto pic.twitter.com/PddIUo3cshJoannaMWilson
Looking good Aaron, @robmanne & @andrewfstewart @cprstoronto #winning #cprsace @ Arcadian instagram.com/p/YgT_15uLQ0/Christine Lu
At the #CPRSAce Awards @CPRSToronto with the @fleishmanCA crew #PR pic.twitter.com/yyuwqiAxAoNare Tutundjian
It’s gonna be a good night @ashleighmeilach @jessvanrooyen @cprstoronto #cprsace #pr #gala #awards @… instagram.com/p/YgUsRmuLRu/Christine Lu
Let’s do this! Time to celebrate our successes. #pr #CPRSACE @ Arcadian instagram.com/p/YgU2ZPI6Qp/Philippe Gaudet
Wine makes for some very, very happy MAVERICKs #cprsace pic.twitter.com/7t92FhtwBDMaverick PR
“@daltonkaren: @CPRS2013 Promoting National Conference at ACE Awards. #cprsace pic.twitter.com/AMGTgt6aIU” Go @CPRS2013 Go! Let’s make it happenJean Valin
#CPRSACE underway! @consumersos Sean O’Shea taking the stage! instagram.com/p/Ygbw4rvTun/Nicole
Go @MAVERICK_PR ! RT @KellyOlivePR: The rap chicks of #PR checking out the @cprstoronto #cprsace awards! cc @koolkrys instagram.com/p/YgT2okMdI8/Kool Krys
@blogsley and @sejfitch representing @energiPR at the #CPRSACE awards! Congrats to all the winners! yfrog.com/odsl1wbjenergi PR, DigiComm
Sharing a laugh with @candipr @rosieships at #cprsace @cprstoronto instagram.com/p/YgcPeoTJkY/Rob Manne
Just took gold for Best Use of Communication Tools! @CPRSToronto #CPRSACE pic.twitter.com/O3tLfYSuZREnvironics PR
“@fleishmanCA: Congratulations to our @jacob_p and team for their #CPRSACE silver award for 1D world! So proud! pic.twitter.com/wqCZ0AVCm3” loveLeah Blair
A Gold for @ArgylePR in media relations! #cprsace pic.twitter.com/NQmLAOocXxDaniel Tisch APR
Woo! Our fabulous oreo client with our @CPRSToronto GOLD! #CPRSACE instagram.com/p/Yggbg6k-UO/Strategic Objectives
Congratulations @so_pr! @JudySLewis hits the stage for the #OreoMoment win #CPRSACE @ Arcadian instagram.com/p/YggWAsvXYr/Kelly Baita
Congrats to #GCIGROUP and Novo Nordisk (cli) who just won a silver award at #CPRSACE! What a night! pic.twitter.com/JFrcuAb1vCGCI Canada
Congrats heather_agnew #CPRSACE Volunteer of the Year Award recipient! instagram.com/p/YgizeYPToX/Nicole
@cprstoronto #CPRSACE Winning. #gold #studentprcampaign instagram.com/p/YgjBi0M_r2/Brenna
Wheeeo #BraveArtTO silver!! @CPRSStudents @VivienneMcCuaig #CPRSACE pic.twitter.com/6yW13EsMUeSarah MacKinnon
@ArgylePR wins @CPRSToronto Best Campaign of the Year! Congrats to all nominees, to our team & clients! #cprsace pic.twitter.com/HHp2LiKDYSArgyle
#cprsace award winners for crisis comms! Congrats @maverick_pr team! cc @michagoddard instagram.com/p/YgnxHisdDr/Kelly Olive
Regram from @andrewfstewart! @robmanne @jessvanrooyen @ashleighmeilach & Aaron! @cprstoronto #cprsace… instagram.com/p/Ygpm_7uLdO/Christine Lu

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Congratulations to the 2013 ACE Award Winners!
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The 2013 CPRS Toronto ACE Awards gala was an unforgettable celebration!  On April 24th, CPRS Toronto welcomed over 350 of Toronto’s PR elite to acknowledge and honour the best communications campaigns in the city.

ACE Awards are given to organizations and individuals who have positively influenced the Toronto PR industry, as determined by a judging panel of seasoned communications professionals. Winners left the gala with more than a trophy – being recognized with an ACE Award is a symbol of quality and mutual respect amongst Toronto’s PR community.

Congratulations to the 2013 ACE Award recipients!

Best PR Campaign

  • Argyle Communications and Free for All – 30% off Ontario Tuition

Best Creative PR Campaign 

  • Strategic Objectives and Mondelēz Canada – 100th Birthday of Oreo

Leadership Awards

  • Lois Marsh Award: John Muldoon, APR
  • PR Professional of the Year: Cathy Cowan, Cowan & Company Communications Inc.
  • Volunteer of the Year: Heather Agnew, RBC
  • CPRS Toronto Young PR Professional of the Year: Adrian Seeley, PRAXIS
  • CPRS Toronto Public Relations Student of the Year: Hannah Sunderani, Centennial College

Media Relations – Budget Over $50,000

Gold

  • Strategic Objectives and Mondelēz Canada –  100th Birthday of Oreo
  • Argyle Communications –  The Canadian Pain Summit

Silver 

  • Kraft Canada and Edelman –  MiO Trick Squirts
  • Revera Inc. and Environics Communications –  Thought Leadership – The Revera Reports
  • LOFT and Edelman –  LOFT Canada Launch
  • Novo Nordisk Canada and GCI Group Canada –  Igniting the VA Dialogue
  • NATIONAL Public Relations –  P.F. Chang’s Canadian Launch
  • NATIONAL Public Relations –  Capital One Credit Education Week
  • DDB Public Relations –  autoTRADER.ca: The Most Cars in One Place
  • Shaw Media and Edelman –  The Real Housewives of Vancouver Campaign
  • APEX Public Relations and George Brown College –  George Brown College Waterfront Campus

Bronze 

  • APEX Public Relations, Morin Public Relations and Walmart Canada –  Mom of the Year Award
  • APEX Public Relations and Kao Canada –  John Frieda Precision Foam Colour
  • Environics Communications –  The Talk
  • Citizen Optimum / Future Shop –  Future Shop Holiday 2012
  • eBay and Edelman –  eBay Canada 2012 Holiday program
  • Kraft Canada and Edelman –  Kraft Food for Families
  • NATIONAL Public Relations and Direct Impact –  Ford of Canada Power of Choice Campaign
  • Argyle Communications and PC Financial –  PC Canadian Family Finance Series

Media Relations – Budget under $50,000

Gold

  • APEX Public Relations and Nike Canada –  Sustainable Olympic Track Uniforms

Silver 

  • TD and Paradigm PR –  Credit Cards & You
  • energi PR –  MFPA: Canvassing the Country
  • APEX Public Relations and Nestlé Canada –  Nestlé Assorted Paints the Town Red
  • PRAXIS –  Lifesaving Society: Swim to Survive+
  • Argyle Communications and Staples Canada – Back to School with Staples
  • Fleishman-Hillard Toronto –  One Direction 1D World Toronto
  • SiriusXM and NATIONAL Public Relations – SiriusXM’s Siriusly Sexy Survey

Bronze 

  • APEX Public Relations and Kao Canada –  Summer Beauty with John Frieda and Jergens
  • Citizen Optimum –  ACE Bakery Canada’s Best Sandwich
  • TD and Paradigm PR –  TD Educates About Cyber Fraud

Best Use of Special Events.

Gold 

  • RONA Inc. and MSL Canada –  The Nature of Colour
  • DDB Public Relations –  Subaru’s BRZ Scorches the Competition

Silver 

  • Citizen Optimum / IKEA Canada –  IKEA Winnipeg Store Opening
  • PRAXIS –  CCMadMen Event

Bronze

  • APEX Public Relations and Kao Canada –  YWCA Facility gets a Makeover
  • PRAXIS –  Dean and Todd’s Banff Ice Party at Blue Mountain
  • PRAXIS –  CARSTAR Dirty Car Art Exhibit

New Product or Service Launch Campaign of the Year 

Gold 

  • Energizer Personal Care –  Launch of Schick Hydro Silk
  • McDonald’s Restaurants of Canada Ltd.  –  Our Food. Your Questions.

Silver 

  • Shaw Media –  Continuum Series Launch Campaign
  • Kraft Canada and Edelman –  MiO Trick Squirts
  • Kaiser Lachance Communications –  Sears Canada LOOK! Report Launch
  • NATIONAL Public Relations –  P.F. Chang’s Canadian Launch
  • APEX Public Relations and Kao Canada –  Bioré Welcomes You (Back) to Your 20s

Bronze

  • APEX Public Relations and Nike Canada –  Measuring Movement to Make Life a Sport.
  • Ketchum PR Canada and Philips Canada – Philips Sonicare Diamond Clean Launch

Employee Communications Campaign of the Year

Silver 

  • Toronto Hydro-Electric System Limited –  Grow Your Mo’ for Movember Campaign
  • Bombardier – Employee Communications Campaign of the Year Bombardier Aerospace Toronto Site

Community Relations Campaign of the Year 

Gold 

  • Argyle Communications and Free For All  –  30% Off Ontario Tuition

Silver 

  • Citizen Optimum –  Hyundai Hockey Helpers
  • Argyle Communications –  The Crosstown and the Community

Bronze 

  • Ontario Tire Stewardship, OARA and Environics Communications –  Ontario Tire Stewardship and OARA: Annual Tire Take Back Events
  • PRAXIS –  The Courvoisier Collection
  • Environics Communications and Stewardship Ontario –  Make the Drop, Battery Recycling Program

Best Digital Communications Campaign of the Year 

Silver 

  • Energizer Personal Care and Paradigm PR –  Playtex Gentle Glide Communications
  • Unilever Canada and Edelman –  Salty’s Missing Again’s Digital Journey
  • Kraft Canada and Edelman –  Kraft Foods DessertCentre.ca Program

Best Use of Communication Tools (Internet, A/V, Research & Measurement, Print and Publications)

Gold

  • Environics Communications and Pfizer Consumer Healthcare –  Advil Nighttime Year II

Brand Development Campaign of the Year

Gold

  • McDonald’s Restaurants of Canada Ltd.  –  Our Food. Your Questions.

Silver

  • Environics Communications – airmilesshops.ca Holiday Campaign
  • PRAXIS –  Canadian Club 2013 Brand Development

Bronze

  • Veritas Communications Inc. –  SUBWAY Restaurants Commit to Fit
  • Environics Communications –  Panasonic Cooking Canada Campaign
  • Randstad and MSL Canada –  Randstad: 2013 Public Relations Program
  • Ketchum PR Canada and Philips Canada –  Philips Consumer Lighting Campaign
  • Citizen Optimum –  ACE Bakery Canada’s Best Sandwich
  • NATIONAL Public Relations –  Hankook Tire Canada, The Road to the Top
  • PRAXIS –  Pepsi Ultimate Taste Challenge
  • Real Estate Council of Ontario –  RECO’s Consumer Awareness Campaign

Crisis or Issues Management Campaign of the Year 

Bronze 

  • MAVERICK–  Crisis at Toronto Eaton Centre

Best Student PR Campaign of the Year 

Gold

  • Talk is Cheap 5.0 Team, Centennial College –  Talk is Cheap 5.0

Silver

  • BraveArt Committee, Centennial College –  BraveArt
  • Cheryl, Hannah, Kassandra, Jessica & Brittany, Centennial College –  It’s Your Moment LGFB Fashion Show
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