MEDIA RELEASES

TORONTO, April 11, 2018 – CPRS Toronto, the Canadian Public Relations Society local chapter, awarded 7 practitioners with Lifetime Membership this month. Lifetime Membership status is awarded to those candidates who have been active members of CPRS for 30 years, and signifies the recognition by their peers of their contributions to CPRS and to the professional practice of public relations.  The new Lifetime Members will be recognized by their peers at the upcoming, annual Senior Practitioners Mixer, held on April 23rd.

The 2018 Lifetime Members are:

Terence (Terry) Flynn  – Ph.D., APR, FCPRS, LM

Judy Lewis  – LM

Bruce MacLellan  – APR, FCPRS, LM

Christine Smith  – B.Ed, LM

Eileen Tobey  – APR, FCPRS, LM

Deborah Trouten – APR, FCPRS, ICD.D, LM

Janet Wile  – ABC, APR, FCPRS, LM

“The CPRS Toronto Board are delighted to congratulate and award seven esteemed members with Lifetime Membership,” said Danielle Kelly, APR, Co-President CPRS Toronto.  “This represents a career milestone, requiring significant contributions to the profession and the highest degree of professionalism,” added Erica Silver, MA, APR, Co-President CPRS Toronto.

This year’s Lifetime Members join some of Canada’s best communicators; all of whom are committed to advancing the profession and CPRS Toronto is honoured to have 46 members who have achieved Lifetime Member status.

ABOUT CPRS: Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. This national professional organization is focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit: https://www.cprstoronto.com.

TORONTO – May 2, 2017 – This evening the Canadian Public Relations Society (CPRS) Toronto chapter celebrated the best public relations practitioners in the Greater Toronto Area at the annual CPRS Toronto ACE Awards Gala. The event was attended by over 350 practitioners at Arcadian Court, acknowledging the successes of Toronto’s public relations industry.

“This is one of the most exciting nights of the year for the CPRS Toronto community,” said Erica Silver, Co-President, CPRS Toronto Chapter. “There was an incredible level of talent in the audience, showing off the high caliber of creative and strategic thinking in this city.”

The ACE Awards recognize communications campaigns in various categories, including events, media relations, digital media and student accomplishments. The event concludes with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the year.

Argyle Public Relationships took home the trophy for Best PR Campaign of the Year for their memorable work on Wilson-Christen LLP Sixties Scoop.

SickKids Foundation was honoured as the winners of Best Creative PR Campaign of the Year for the creative flair and passion behind the SickKids VS campaign.

“This event wouldn’t be possible without the support of dedicated and passionate volunteers who do everything from judging submissions to planning the perfect Gala night,” explained Nancy MacMillan, ACE Awards Chair, CPRS Toronto Chapter. “An ACE Award is a highly coveted achievement that represents skill, innovation and intelligence.”

The 2017 ACE Award Recipients include:

Best PR Campaign of the Year

• Argyle Public Relationships for Wilson-Christen LLP Sixties Scoop

Best Creative PR Campaign of the Year

• SickKids Foundation for SickKids VS

Best Digital Communications Campaign of the Year

• Gold – Paradigm Public Relations, MEC and Edgewell Personal Care for Carefree Free to Be Me
• Gold – Weber Shandwick for McDonalds Canada Our Lounge
• Silver – FleishmanHillard for ORBA #SiteUnSeen
• Bronze – Weber Shandwick for McCormick Club House Just Cook
• Bronze – Cohn & Wolfe for Coleman Canada Get Outside Day

Best Use of Media Relations (over $50,000)

• Gold – Pomp & Circumstance PR for Grey Goose Boulangerie Blue
• Silver – APEX Public Relations for Walmart Canada Discover Another Side 2.0
• Silver – Citizen Relations for Molson Canadian #anything for hockey
• Silver – CO-OP for autoTRADER.ca Anyone can buy and sell like a pro
• Silver – Strategic Objectives for Sears Canada Debbie Travis Launch
• Silver – Weber Shandwick for Harley-Davidson Canada Café
• Bronze – Argyle Public Relationships for Canada’s Ecofiscal Commission
• Bronze – Cohn & Wolfe for Goody Have a Good Hair Day
• Bronze – GCI Group GCI for Bringing Barbie® You Can Be Anything to Life
• Bronze – Kaiser Lachance for Royal LePage House Price Survey 2015
• Bronze – Citizen Relations for PepsiCo Foods Canada Doritos Ketchup Roses
• Bronze – CO-OP for EarthFresh Foods Inc. Low GR potato Launch
• Bronze – The Colony Project for Ascencia Diabetes Care
• Certificate of Merit
  • Pomp and Circumstance PR for Dewars Scotch Egg
  • LG-One, a WPP LG dedicated entity represented by GCI Canada for LG Electronics Canada Got Styler
  • Argyle Public Relationships for Canadian Multiple Myeloma Patient Database
  • DDB Public Relations for Ontario Natural Gas Alliance Extending Summer with Chef Rob Rainford
  • DDB Public Relations for Dairy Farmers of Canada: Project Sheep

Best use of Media Relations (under $50,000)

• Gold – Pomp & Circumstance PR for Scotiabank World Cup of National Hockey Fan Village
• Silver – Argyle Public Relationships for Myeloma Canada Research Network
• Silver – Craft Public Relations for Nintendo of Canada Limited The Launch of Pokémon Sun & Pokémon Moon
• Silver – Corus Entertainment for Home to Win
• Silver – Golin Toronto for PetSmart Charities of Canada National Adoption Week-end
• Silver – Holmes PR for Consignor Canadian Fine Art
• Silver – Kaiser Lachance Communications for Auspice Capital Advisors the Value of Crude Oil
• Silver – World Vision Canada for Welcome to Canada
• Bronze – Kids Help Phone for Kids help Phone
• Bronze – Craft Public Relations for Clover Leaf Seafoods
• Bronze – FleishmanHillard for Energizer Camping Program
• Bronze – Hill+Knowlton Strategies for Interac Association: Interac on Apple Pay Launch
• Bronze – Toronto Hydro for Emergency Preparedness Hacks
• Certificate of Merit
  • Communications Agency for SOCAN Canada’s Music Creation Capital
  • InterContinental Hotels Group for InterContinental Hotels Group Holiday Inn Express Sleep In
  • City of Vaughan for Winter Maintenance
  • Corus Entertainment for Vikings and Josh Donaldson
  • elevator communications inc. for Beau’s All Natural Brewing Company
  • FleishmanHillard for Moneris: Holiday Spending Campaign

Best Use of Special Events

• Gold – DDB Public Relations for CIL Paints Dream It Here Do It Here
• Gold – The PR Department for Maille Canada: Maille Flavour Studio
• Silver – Weber Shandwick for Harley-Davidson Canada 1903 A Harley-Davidson Cafe
• Silver – Paradigm Public Relations and Thermador for Thermador Celebrates 100 Years of Culinary Excellence
• Silver – Citizen Relations for President’s Choice Babylicious
• Bronze – energi PR for Astellas Pharma Canada Movember #Baskets For Bros
• Bronze – Bronze – Citizen Relations for PepsiCo Foods Canada Dorritos Inferno
• Bronze – Pomp & Circumstance PR for BACARDÍ Holidega
• Bronze – Centennial College for Up All Night
• Bronze – The Colony Project for La Roche-Posay Become a Skin Checker
• Bronze – Zeno Group for Barilla Canada Make It A Pronto Night
• Bronze – DDB Public Relations for Moët & Chandon TIFF
• Bronze – engagers for Bay of Quinte Tourism
• Bronze – Hill+Knowlton Strategies for Motorola #DifferentPlaysBetter
• Certificate of Merit
  • FleishmanHillard for Energizer TIFF 2016
  • FleishmanHillard for MARS Rice Grains and Food Truck Challenge
  • Pomp & Circumstance PR for Last Great Malts of Scotland
  • Toronto Transit Commission for Honest Ed’s Tribute

Brand Development Campaign

• Gold — Strategic Objectives for Sears Canada Brand Reinvention
• Gold — SickKids Foundation for SickKids Foundation
• Silver – Weber Shandwick for Harley-Davidson Canada 1903 A Harley-Davidson Cafe
• Silver – APEX Public Relations for Walmart Canada 2016 Marketing Communications
• Silver – APEX Public Relations for Walmart Canada Discover Another Side 2.0
• Bronze – Toronto Transit Commission for Toronto Transit Commission
• Bronze – High Road for President’s Choice Babylicious
• Bronze – High Road for Clarks Americas, Inc.
• Bronze – Citizen Relations for PepsiCo Foods Canada Doritos Ketchup Roses
• Bronze – Weber Shandwick for McDonald’s Canada McCafe Specialty Brand Reignite
• Certificate of Merit
  • DDB public Relations for Dairy Farmers of Canada – Project Sleep
  • Corby Spirit and Wine for How to Leverage Brand Ambassadors

Community Relations Campaign of the Year

• Silver – Tangerine Bank for #BrightWayForward
• Bronze – Hill+Knowlton Strategies & Plan International for Plan International Canada #GirlsBelongHere
• Bronze – Argyle Public Relationships for Ontario Pork: An Era of Change & Accountability
• Certificate of Merit
  • High Road for Alvinston Minor Baseball Club Little Leagues Send A Big Message
  • Holmes PR for Scouts Canada Good Turn Week
  • GCI Group for Novo Nordisk Canada Inc. Cities Changing Diabetes
  • CAA South Central Ontario for Heads Up Ontario
  • High Road for CanadaHelps Giving Tuesday
  • Corus Entertainment for #GreaterTorontoDay

Crisis or Issues Management Campaign of the Year

• Gold – APEX Public Relations for Regional Municipality of Wood Buffalo
• Bronze – Kaiser Lachance Communications for Eastmain Resources
• Certificate of Merit
  • Tilray Telling the Medical Cannabis Story

 Employee Engagement/Internal Communications Campaign of the Year

• Gold – City of Vaughan for Staff Forums – 2016
• Silver – Weber Shandwick for McDonald’s Canada Vision 2017
• Silver – Weber Shandwick for McDonalds Canada Our Lounge
• Silver – TVO for My TVO
• Bronze – PepsiCo Foods Canada for PepsiCo Foods Canada Cultivating A Culture of Transformation
• Bronze – Weber Shandwick for Royal Bank of Canada #Make150Count

Government Relations Campaign of the Year

• Gold – Argyle Public Relationships for Wilson-Christen LLP Sixties Scoop

Investor Relations Campaign of the Year

• Silver – Kaiser Lachance Communications for Auspice Capital Advisors

Marketing Communications Campaign of the Year

• Gold – Strategic Objectives for Sears Canada Back To School With Sears
• Gold – The Colony Project for General Mills Smuggleroos
• Gold – DDB Public Relations for CIL Paints Dream It Here Do It Here
• Silver – Strategic Objectives for Sears Canada Launch of New Sears Canada
• Silver – Citizen Relations for President’s Choice Babylicious
• Silver – GCI Group (GCI) for Bringing Barbie® You Can Be Anything to Life
• Bronze – Citizen Relations for PepsiCo Food Canada Smart Food Smart Stash
• Bronze – CO-OP for Weed Man Canada 2016 Marketing Communications Program
• Bronze – LG-One, a WPP LG dedicated entity represented by GCI Canada for LG Electronics Canada Holiday Got Styler
• Bronze – Financeit for Financeit – TD Acquisition Indirect Home Improvement
• Bronze – Kwittken for Sleeman Breweries Railside Tour
• Bronze – Veritas Communications for General Mills Canada Bring Back the Bees
• Bronze – North Strategic for AIR MILES Detour
• Bronze – Weber Shandwick for Manulife Vitality
• Certificate of Merit
  • Cohn & Wolfe for Coleman Canada Canada Get Outside
  • Your Brand Integrated Marketing Communications Inc. for Two Oceans Wines Canada Bachelorette Sponsorship
  • Paradigm Public Relations, MEC and Edgewell Personal Care for Carefree Free to Be You
  • FleishmanHillard for ORBA #SiteUnseen
  • Weber Shandwick for McDonald’s Canada Restaurant Experience of the Future

New Product or Service Launch Campaign of the Year

• Gold – Weber Shandwick for McDonald’s Canada McCafe WestJet Partnership
• Gold – Strategic Objectives for Sears Canada Debbie Travis Launch
• Gold – Kwittken for Sleeman Breweries Railside Tour
• Gold – FleishmanHillard for Lactantia Butter Campaign
• Silver – DDB Public Relations for CIL Paints Dream It Here Do It Here
• Silver – Weber Shandwick for Manulife Vitality Launch
• Bronze – Weber Shandwick for McDonald’s Canada Restaurant Experience of the Future
• Bronze – Hill+Knowlton Strategies for KitchenAid Artisan Mini Launch
• Certificate of Merit
  • Argyle Public Relationships for CeraVe Skin Love Cera Ve
  • Craft Public Relations for Tetley Canada Ayurvedic Teas
  • FleishmanHillard for MARS Rice Grains Food Truck Challenge
  • ClutchPR for Turo Launch in Canada

Student Public Relations Communications Plan of the Year

• Bronze – Humber College for Winners Millennial Success
• Bronze – Centennial College for Canadian Parks Council Simply Second Nature
• Bronze – Centennial College for CivicAction Mental Health in the Workplace
• Bronze – Centennial College for WoodGreen Community Services Opportunity Talks

Leadership Awards

• PR Professional of the Year – Janine Allen, Kaiser Lachance Communications
• Young PR Professional of the Year – Eric Thomson, Crohn’s and Colitis Canada
• PR Student of the Year – Priya Khemchandra, Centennial College
• Lois Marsh Award – Carol Panasiuk

 Communications +   Public Relations Foundation

2015 Ruth Hammond Scholarship Winner Announced

Toronto, November 9, 2015……. Katherine Baird, Charlottetown, Prince Edward Island, is the 2015 winner of the $1,000 Ruth Hammond Scholarship, awarded annually to a public relations student in his/her final year of the Bachelor of Public Relations program at Mount Saint Vincent University (The Mount), Halifax. She has been on the Dean’s List since 2013. She was nominated for the 2014 Co-Op Student of the Year by Public Works and Government Services Canada (PWGSC).

The Ruth Hammond Scholarship was established by Hammond’s friends and colleagues in the Canadian Public Relations Society (Toronto) to honour her lifetime commitment to public relations education in Canada. The Scholarship recognizes a student who has completed at least two public relations co-op work terms and who has demonstrated outstanding academic achievement, leadership abilities and dedication to establishing a career in the public relations field.

Baird’s first public relations co-op placement in 2014 was with Public Works and Government Services Canada, Halifax, where she maintained and edited its intranet site, developing content and creating visuals as well as distributing the weekly electronic newsletter. She was also involved in event planning, photography and the development of communications plans for a variety of programs and initiatives.

Her second co-op placement, completed in May 2015, was with the Atlantic Canada Opportunities Agency (ACOA) PEI & Tourism, Charlottetown. There she planned, organized and implemented Ministerial events including the funding announcements for various projects. She wrote media relations materials, provided copy for the intranet site, created and distributed weekly newsletters as well as working with the Wellness Committee where she developed a quarterly newsletter including research, writing, editing and design.

“Katherine was a productive member of our communications team, demonstrating abilities that will make her a valued asset within any organization who hires her,” said Christopher Brooks, Acting Director, Communications, ACOA PEI & Tourism.

Baird has also worked part-time at the Food Action Research Centre (FoodARC), a research centre at the Mount, where she assisted with social media promotion, copy editing, web site management and development of a variety of communications materials. She is currently completing her final co-op placement at the Greater Charlottetown Area Chamber of Commerce, where she is responsible for communications planning, social media, event planning and media relations.

She is a member of the Canadian Public Relations Society.

Recognized as a leader in distance and experiential learning, and based on a strong tradition of social responsibility, Mount Saint Vincent University takes a personalized approach to education to nurture socially responsible global citizens. Founded in 1873, the Mount has been nationally recognized for having one of the lowest student-to-professor ratios, for providing students early access to valuable research opportunities, for its legacy in the advancement of women, and for facilitating critical advancements in food security, healthy aging, literacy, and childhood development.

The Ruth Hammond Scholarship funds are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations education initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, Suite 1515, 73 Widdicombe Hill Blvd., Toronto, Ontario, M9R 4B3, or phone 416 242-6146, or e-mail b.sheffield@rogers.com.

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Contact:

Steve Crombie

(604) 982-2451

steve.crombie@icbc.com

Barbara Sheffield, APR, FCPRS

(416) 242-6146 or (416) 557-3858

b.sheffield@rogers.com

Ashley Haraburda Wins the

David Milliken Media Communications Award

Toronto, November 18, 2015…. Ashley Haraburda, a fourth year Bachelor of Public Relations (BPR) student at Humber College, Toronto, is the winner of the second $1,000 David Milliken Media Communications Award. Established by CNW to celebrate senior vice-president Milliken’s thirty years’ service to the company, the Award recognizes his commitment to the important relationship between journalism and public relations. Milliken served as chair of the BPR development committee at Humber.

“It is an honour to present this award to Ashley, an exceptional student who has demonstrated a thorough understanding of best practices in media relations,” said Nicole Guillot, CNW president and CEO.

Haraburda completed her internship with the Canadian Hearing Society (CHS) where she worked on communications and events. She focused her 750-word submission to the award competition on educating journalists about the appropriate way to refer to the Deaf and hard of hearing. She applied what she learned to the development of a social media strategy promoting campaigns using a number of social media channels. She highlighted, through a special event that connected guests through social media, technologies that have broken down barriers to re-connect Deaf and hard of hearing individuals with the world around them.

The jury, comprising both journalists and senior public relations practitioners, was impressed with the depth of Haraburda’s understanding of her role in facilitating media stories that demonstrated not only respect for her community but also education around important issues.

According to Marie-Lauren Gregoire, Communications Manager at the Canadian Hearing Society, “A very professional communicator, Ashley was able to guide our organization’s growth on social media and multiple channels. It is increasingly important for us to increase participation and audience engagement on social media.”

Dr. Gordon McIvor, Chair of the award jury this year, said that “While all of the submissions were of high quality, Haraburda’s was creative, well written and clearly demonstrated her understanding of the important relationship that must be established between PR professionals and members of the media, including influencers on social media sites”.

In addition to her 2015 CHS intern placement, Haraburda also served in 2014 as a public relations co-ordinator with CDS Studios, Toronto, where  she developed strategic social media plans from ideation through execution    to measurement.

The David Milliken Media Communications Award funds are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, Suite 1515, 73 Widdicombe Hill Blvd., Toronto, Ontario, M9R 4B3, or phone 416 242-6146, or e-mail foundation@prmediaconnection.com.

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Contact:                                                                           November 18, 2015

Barbara Sheffield, APR, FCPRS

(416) 242-6146

foundation@prmediaconnection.com

Note to Media:   A photo of Haraburda is available by contacting the Foundation.