JOB POSTINGS

Senior Digital Content Advisor

Job ID: 54006

Job Category: Communications & Marketing

Division & Section: Strategic Public & Employee Communications, Digital Engagement

Work Location: City Hall,100 Queen St. W. Toronto, ON M5H 2N2 (Hybrid)

Job Type & Duration: Full-Time, Temporary Vacancy (12 Months)

Salary: $103,431.00 – $141,247.00,

Target Hiring Zone: $103,431.00 to $122,339.00

Shift Information: Monday to Friday, 35 hours per week

Affiliation: Non-Union

Number of Positions Open: 1

Posting Period: 23-Apr-2025 to 07-May-2025

Are you looking to join a high-performing, fast-paced communications team where your work will truly make an impact on the lives of Torontonians? The Strategic Public and Employee Communications (SPEC) Division is responsible for communicating key City of Toronto programs and services to the public, City staff and media. We are looking for a skilled Senior Digital Content Advisor to join our Digital Engagement Centre of Excellence within our Division.

Reporting to the Manager, Digital Engagement, the Senior Digital Content Advisor is part of a team of staff that shapes digital content for the City of Toronto across a variety of channels, while championing user needs. A seasoned communicator and project manager who understands effective content design and structure, research and analytics, social media strategies and platforms, digital content development and web information architecture, the Senior Digital Content Advisor has a proven track record in collaboration, partner management and user-centred approaches.

Major Responsibilities:

• Implements detailed plans and recommends policies/procedures regarding program-specific requirements.

• Conducts research into assigned area ensuring that such research takes into account developments within the field, corporate policies and practices, legislation and initiatives by other levels of government.

• Provides input into and administers assigned budget, ensuring that expenditures are controlled and maintained within approved budget limitations.

• Oversees the delivery of strategic communications services for sensitive, high profile and contentious matters (i.e confidential/legal/Human Resources/Labour Relations related matters) that have City-wide implications.

• Collaborates with divisional management to review, develop and consult on web pages and other digital content, ensuring content and messaging is clear, action-oriented, citizen-centric and service-focused.

• Contributes to and applies web content, design, usability and accessibility standards and policies to promote consistency, a positive user experience and a strong and unified City of Toronto brand.

• Mentors and coaches staff, and delivers workshops and training related to standards, guidelines and best practices for content design and presentation.

• Analyzes and evaluates evidence, data, user feedback and research to focus on user needs and experience, making City information and services easier to find, understand and access.

• Works with business units across divisions to coordinate web content and manage corporate web pages, interpreting research, user feedback and analytics to assess web content from an end user perspective, and make content decisions.

• Provides direction on the appropriate digital solutions and approaches to meet the needs of users across a variety of channels.

• Applies strategic thinking to determine how to provide the best service for the end user.

• Communicates, influences and builds consensus among a variety of stakeholders with competing priorities through regular dialogue and consultation, while considering user needs.

• Researches, develops and implements strategies for corporate initiatives and recommends guidelines and strategies regarding the effective use of social media and digital channels.

Key Qualifications:

• 1. Post-secondary education in a discipline pertinent to the job function (communications, public relations, digital marketing, journalism, digital media) or a combination of relevant education and experience.

  2. Extensive experience in planning, developing, implementing, and evaluating complex digital and social media communication initiatives and strategies to enhance communication and engagement opportunities.

  3. Extensive experience creating and advising on digital content that is actionable, accessible, usable and engaging.

  4. Considerable experience using data and evidence to make decisions and explaining and presenting decision-making to senior level interested parties.

  5. Prior experience supervising and mentoring staff is an asset.

  6. Knowledge of web and social media management systems and techniques; Hootsuite, WordPress, SEO, Oracle Infinity, HTML and CSS is an asset.

  7. Excellent organizational and project management skills, and attention to detail, with the ability to prioritize and manage projects and workload under tight timelines and competing deadlines.

  8. Knowledge of user experience principles and experience with user testing.

  9. Ability to develop and implement web content and design standards and guidelines.

  10. Comprehensive knowledge of social media and digital best practices and trends across a variety of platforms, as well as the ability to develop strategies, processes, guidelines and resources to support appropriate, optimized and effective content and use.

  11. Knowledge of accessibility legislation and requirements, and techniques to reach diverse audiences.

  12. Well-developed interpersonal and communication skills with a proven ability to influence and build collaborative relationships across a broad spectrum of interested parties, including the ability to negotiate and achieve consensus.

How to Apply:

For more information on this and other opportunities with the City of Toronto, visit us online at https://jobs.toronto.ca/jobsatcity/. To apply online, submit your resume through the job portal, quoting Job ID 54006, by Wednesday, May 7, 2025.

Toronto is home to more than 2.9 million people whose diversity and experiences make this great city Canada’s leading economic engine and one of the world’s most diverse and livable cities. As the fourth largest city in North America, Toronto is a global leader in technology, finance, film, music, culture, and innovation, and consistently places at the top of international rankings due to investments championed by its government, residents and businesses. For more information, visit jobs.toronto.ca or follow us on Twitter at Twitter.com/CityTOjobs, on LinkedIn at Linkedin.com/company/city-of-toronto or on Facebook at Facebook.com/CityTOjobs.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City’s Hiring Policies and Accommodation Process.  

CITIZENS FIRST THROUGH SERVICE EXCELLENCE

We have an exciting Permanent Part-Time, Unionized opportunity in the Recreation Services Department for an experienced and motivated individual.

Marketing Assistant (Part-time)

(FILE #J0425-0394)

As one of Southern Ontario’s fastest growing cities, with its mix of urban and rural areas, Vaughan is an in-demand place to live and work. Vaughan is considered one of Canada’s most family friendly cities with a dynamic and diverse population of over 300,000.  With one of the top performing economies, a growing tourism industry and an enviable portfolio of recreational and cultural venues, this is the place where you want to be.

Responsible for:

The Marketing Assistant will contribute to the creation of engaging, informative and compelling written content to promote the City of Vaughan Recreation Services department’s programs, services, events, brand and other related initiatives. The position focuses on producing high-quality written materials, with a primary responsibility for drafting and editing program descriptions as well as content for seasonal digital publications showcasing the municipality’s diverse recreation program offerings. The Marketing Assistant will collaborate with other portfolios within the department to ensure brand consistency in messaging and alignment with the department’s overarching communication and outreach goals. This role also plays a key part in supporting marketing strategies, maintaining brand consistency (brand management), and engaging with clients, customers and the community across the department’s various marketing platforms.

Responsibilities:

Writing and Strategic Marketing Communications Support:
• Writing creative, engaging, informative and accessible content for various channels, including, but not limited to, website copy, blog articles, social media content, eNewsletters, digital publications(eGuides/eBrochures), infographics, brochures, flyers, posters, backgrounders, FAQs, key messages, surveys, presentations, speaking remarks, scripts, reports, grants and awards, ensuring all communications are clear, easily understandable and inclusive.
• Proofing various written materials with accuracy, consistency and adherence to established style and/or brand voice.
• Crafting compelling program descriptions for a variety of recreation programs, ensuring unique features and benefits of recreation programs are accurately represented and resonate with diverse target audiences.
• Supporting the planning and execution of marketing and communications campaigns and community outreach initiatives to enhance visibility and community awareness.

Social Media Support and Website Maintenance:
• Developing engaging content for social media platforms.
• Assisting in the creation and optimization of social media advertising campaigns, including ad copywriting, targeting strategies and performance monitoring to maximize reach, engagement and conversions.
• Providing support with content scheduling, monitoring engagement and responding to inquiries.
• Monitoring social media engagement metrics and providing insights for optimization to enhance audience interaction and reach.
• Supporting website maintenance tasks, including, but not limited to, making web updates, refreshing existing web copy and creating new webpages.
• Supporting the development and implementation of SEO and content marketing strategies to drive website traffic.

Interaction with others:
• Working closely with the Marketing Designers to support the creation of multimedia content (images, videos, etc.) that enhances the effectiveness of marketing campaigns.
• Establishing relationships and collaborating with other portfolios within the department to gather information and insights for marketing collateral.
• Occasionally liaising with vendors to obtain quotes for marketing materials and ensuring the accurate and timely fulfillment of orders.

Research, Reporting and Data Analysis:
• Assisting with conducting market research scans, participating in brainstorming sessions and contributing creative ideas for enhancing the impact of marketing materials and initiatives.
• Reading reports on demographics and market trends, supporting research of competitor strategies and reading and understanding customer satisfaction survey data to identify opportunities for enhancing content and improving marketing strategies.
• Supporting the development of audience personas, including understanding the demographics, psychographics, pain points and behaviours of target audiences.
• Leveraging standard tools to measure basic performance of marketing campaigns and initiatives.
• Preparing reports on key performance indicators, providing insights for future campaign enhancements.

Other Duties:
• Assists with maintaining the department’s year-long marketing calendar and critical path to ensure organization and accuracy.
• Assists with updating and maintaining the master list for program descriptions.
• Assists with sourcing promotional items and merchandise.
• Assists in maintaining an inventory of promotional materials and restocks as necessary.
• Performs other related tasks and projects, as assigned, which are in accordance with job responsibilities or necessary to achieve the department’s objectives.
• Responsible for ensuring compliance with the Occupational Health and Safety Act and Regulations and the corporate Occupational Health and Safety Policy and related procedures.
• Responsible for ensuring compliance with the Accessibility for Ontarian Disability Act (AODA) and related policy and procedures.

Qualifications and experience:

• Two (2) year College diploma in English, Communications, Marketing, Journalism, or a related field.
• Minimum of two (2) years’ related experience.
• Competency in personal computers (PC) and associated software (MS Word, MS Excel, MS Outlook, database software).
• Knowledge of Drupal, Perfect Mind and Blue Toad is an asset.
• Exceptional written and oral communication skills, including strong command of the English language with the ability to produce clear, concise and engaging written content.
• Knowledgeable in social media and marketing communications trends.
• Knowledge of Meta (Facebook/Instagram) and Google Ads tools is an asset.
• Familiarity with AODA accessibility standards and best practices, including document remediation, auditing support, and staying updated on evolving accessibility regulations and trends (considered an asset).
• Knowledge of MS Office and common software programs to produce accessible documents, presentations and materials in compliance with the Accessibility for Ontarians with Disabilities Act (AODA).
• Knowledgeable in the use of social media tools (e.g. Instagram, Facebook, YouTube) and email marketing of subscription-based platforms (e.g. Constant Contact, MailChimp) to promote business objectives.
• Excellent organizational, analytical, problem-solving and project management skills.
• Possess a valid Ontario ‘G’ driver’s license, in good standing, with access to a reliable vehicle for corporate use.
• On-site coverage of recreation programs and events at community centres, parks and other City-operated venues.
• Must be prepared to work flexible hours involving evenings and weekends at various locations.

If you are an energetic person who is interested in bringing your knowledge and passion to the City of Vaughan, please apply on or before Monday April 28^th at: City of Vaughan – Marketing Assistant (Part-time).

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Please be advised, the City of Vaughan uses email to communicate with applicants for open job competitions.

The City of Vaughan is committed to diversity and inclusivity in employment and welcomes applications from qualified individuals of diverse backgrounds. The City of Vaughan is also committed to providing accommodations for people with disabilities. If you require an accommodation, we will work with you to meet your needs.

Able to provide an internship opportunity?

CPRS Toronto is very committed to supporting students and their career pathways as they enter the field of communications and public relations.  Many post secondary programs require students to have some kind of industry experience as a requirement of their programs, but most are not aware of the opportunities available. An internship enables students to gain experience and exposure to real world scenarios, and employers benefit not only from the extra team support, but from fresh perspectives and competencies with tools and technology that students bring. If you or your organization are able to supply a short-or long-term, paid internship this coming year, please let us know term details by emailing Lois Marsh and we’ll include them in our job boards. Let’s help our new practitioners be set up for success!