JOB POSTINGS

CITIZENS FIRST THROUGH SERVICE EXCELLENCE 

We have an exciting or Part-Time Unionized opportunity in the Recreation Services Department for an experienced and motivated individual. 

Marketing Assistant

(FILE #J1224-0174) 

As one of Southern Ontario’s fastest growing cities, with its mix of urban and rural areas, Vaughan is an in-demand place to live and work. Vaughan is considered one of Canada’s most family friendly cities with a dynamic and diverse population of over 300,000. With one of the top performing economies, a growing tourism industry and an enviable portfolio of recreational and cultural venues, this is the place where you want to be.

Responsible for: 

The Marketing Assistant will contribute to the creation of engaging, informative and compelling written content to promote the City of Vaughan Recreation Services department’s programs, services, events, brand and other related initiatives. The position focuses on producing high-quality written materials, with a primary responsibility for drafting and editing program descriptions as well as content for seasonal digital publications showcasing the municipality’s diverse recreation program offerings. The Marketing Assistant will collaborate with other portfolios within the department to ensure brand consistency in messaging and alignment with the department’s overarching communication and outreach goals. This role also plays a key part in supporting marketing strategies, maintaining brand consistency (brand management), and engaging with clients, customers and the community across the department’s various marketing platforms.

 Qualifications and experience: 

Writing and Strategic Marketing Communications Support:
• Writing creative, engaging, informative and accessible content for various channels, including, but not limited to, website copy, blog articles, social media content, eNewsletters, digital publications(eGuides/eBrochures), infographics, brochures, flyers, posters, backgrounders, FAQs, key messages, surveys, presentations, speaking remarks, scripts, reports, grants and awards, ensuring all communications are clear, easily understandable and inclusive.
• Proofing various written materials with accuracy, consistency and adherence to established style and/or brand voice.
• Crafting compelling program descriptions for a variety of recreation programs, ensuring unique features and benefits of recreation programs are accurately represented and resonate with diverse target audiences.
• Supporting the planning and execution of marketing and communications campaigns and community outreach initiatives to enhance visibility and community awareness.

Social Media Support and Website Maintenance:
• Developing engaging content for social media platforms.
• Assisting in the creation and optimization of social media advertising campaigns, including ad copywriting, targeting strategies and performance monitoring to maximize reach, engagement and conversions.
• Providing support with content scheduling, monitoring engagement and responding to inquiries.
• Monitoring social media engagement metrics and providing insights for optimization to enhance audience interaction and reach.
• Supporting website maintenance tasks, including, but not limited to, making web updates, refreshing existing web copy and creating new webpages.
• Supporting the development and implementation of SEO and content marketing strategies to drive website traffic.

Interaction with others:
• Working closely with the Marketing Designers to support the creation of multimedia content (images, videos, etc.) that enhances the effectiveness of marketing campaigns.
• Establishing relationships and collaborating with other portfolios within the department to gather information and insights for marketing collateral.
• Occasionally liaising with vendors to obtain quotes for marketing materials and ensuring the accurate and timely fulfillment of orders.

Research, Reporting and Data Analysis:
• Assisting with conducting market research scans, participating in brainstorming sessions and contributing creative ideas for enhancing the impact of marketing materials and initiatives.
• Reading reports on demographics and market trends, supporting research of competitor strategies and reading and understanding customer satisfaction survey data to identify opportunities for enhancing content and improving marketing strategies.
• Supporting the development of audience personas, including understanding the demographics, psychographics, pain points and behaviors of target audiences.
• Leveraging standard tools to measure basic performance of marketing campaigns and initiatives.
• Preparing reports on key performance indicators, providing insights for future campaign enhancements.

Other Duties:
• Assists with maintaining the department’s year-long marketing calendar and critical path to ensure organization and accuracy.
• Assists with updating and maintaining the master list for program descriptions.
• Assists with sourcing promotional items and merchandise.
• Assists in maintaining an inventory of promotional materials and restocks as necessary.
• Performs other related tasks and projects, as assigned, which are in accordance with job responsibilities or necessary to achieve the department’s objectives.
• Responsible for ensuring compliance with the Occupational Health and Safety Act and Regulations and the corporate Occupational Health and Safety Policy and related procedures.
• Responsible for ensuring compliance with the Accessibility for Ontarian Disability Act (AODA) and related policy and procedures.

Qualifications and Experience
• Two (2) year College diploma in English, Communications, Marketing, Journalism, or a related field.
• Minimum of two (2) years’ related experience.
• Competency in personal computers (PC) and associated software (MS Word, MS Excel, MS Outlook, database software).
• Knowledge of Drupal, Perfect Mind and Blue Toad is an asset.
• Exceptional written and oral communication skills, including strong command of the English language with the ability to produce clear, concise and engaging written content.
• Knowledgeable in social media and marketing communications trends.
• Knowledge of Meta (Facebook/Instagram) and Google Ads tools is an asset.
• Familiarity with AODA accessibility standards and best practices, including document remediation, auditing support, and staying updated on evolving accessibility regulations and trends (considered an asset).
• Knowledge of MS Office and common software programs to produce accessible documents, presentations and materials in compliance with the Accessibility for Ontarians with Disabilities Act (AODA).
• Knowledgeable in the use of social media tools (e.g. Instagram, Facebook, YouTube) and email marketing of subscription-based platforms (e.g. Constant Contact, MailChimp) to promote business objectives.
• Excellent organizational, analytical, problem-solving and project management skills.
• Possess a valid Ontario ‘G’ driver’s license, in good standing, with access to a reliable vehicle for corporate use.
• On-site coverage of recreation programs and events at community centres, parks and other City-operated venues.
• Must be prepared to work flexible hours involving evenings and weekends at various locations.

If you are an energetic person who is interested in bringing your knowledge and passion to the City of Vaughan, please apply on or before January 6 at : City of Vaughan – Marketing Assistant

Please note that only candidates selected for interviews will be contacted.

The City of Vaughan is committed to diversity and inclusivity in employment and welcomes applications from qualified individuals of diverse backgrounds. The City of Vaughan is also committed to providing accommodations for people with disabilities. If you require an accommodation, we will work with you to meet your needs.

Electrical Safety Authority (ESA) has a clear mandate from the Ontario government. Everything we do aims to improve electrical safety for the public. To do this, we anticipate, understand and prevent electrical-related harms.

To learn more about Electrical Safety Authority and how we are keeping Ontario safe, please visit esasafe.com

CONTENT WRITER

COMPENSATION: $107,500 Annually

POSITION DESCRIPTION

Reporting to the Manager, Internal and External Communications, the Content Writer is responsible for researching, writing and editing a broad array of internal and external content and documentation to ensure the impact of work is clearly and persuasively communicated to key stakeholders & employees, including the website, social media, internal communications, news releases, corporate presentations and speeches, issues/crisis materials and other materials as required. The Content Writer will work with content contributors, people leaders and various teams across the organization to build compelling copy that support ESA’s internal and external brand and culture journey. The incumbent will participate in the fulfillment of the Communications Department strategy, and support of ESA corporate strategy, goals and business plan

ROLE DESCRIPTION

• Evolve the brand voice to connect with various audiences and educate them on ESA safety messages and services.
• Conceptualize, write and edit a range of documentation relating to ongoing strategic and operational priorities, researching content where needed.
• Become a trusted content creator and grow content breadth by working closely with senior management and subject matter experts (SMEs) in the execution of internal and external projects within the communications and the stakeholder engagement functions. This involves collaborating with others throughout the organization to advise on accurate and relevant communication content and strategies and developing and overseeing initiatives within the communications function, ensuring initiatives are executed on schedule, on budget, and to high standards while meeting objectives. Will manage end-to-end communications which will include content development for internal and external communications not limited to, internal employee articles, podcast scripts, blogs, social media posts, presentation and speaking remarks, news releases, and other relevant communications.
• Write and edit the annual report and other corporate publications and initiatives, and other corporate presentations as required, in collaboration with other lines of business.
• Oversee internal and external newsletter creation (not limited to e-News, PluggedIn and Monthly Toolbox Talks) including editorial planning, content development, writing, editing, liaison with external suppliers, and recommend effective distribution strategies.
• Ensure a seamless customer message across all consumer touchpoints that reflects the brand.
• Elevate ESA’s brand presence through the development of refreshed client-facing brochures and communication materials. Undertake and complete any specific content creation projects relating to special initiatives, including events and campaigns and employee engagement activities.
• Plan, create and/or edit clear, compelling and concise resource material (articles, video storyboards, landing pages, etc.) for ESA’s website, intranet and social media channels.
• Attend briefings and meetings and offer insight and expertise on best practices for messaging.
• Fact check and follow all approval processes.
• Contribute ideas for efficiencies and experiences to ensure that our content delivers on strategic priorities and client journeys.
• Work with third-party illustrators and designers, providing feedback and enhancements as outlined by broader teams.
• Understand marketing and campaign results and apply learnings to aid future content development.
• Ensure a strong voice and brand consistency is maintained across integrated channels and materials.
• Keep abreast of all new media, marketing communications, and content development trends.
• Perform other duties as required.

QUALIFICATIONS

• Bachelor’s degree in English, marketing, journalism or related field
• Minimum of 6-8 years of experience in a content creation, marketing or freelance writer role in an agency, corporate or public sector environment and an accompanying professional portfolio
• Proven experience as a creative copywriter writing compelling copy for a range of communication vehicles.
• Above average writing, editing and proofreading skills.
• Experience translating technical content into user-friendly language.
• Excellent conceptual and creative thinking skills.
• Strong project management skills and ability to think proactively and deliver tasks on time.
• Strong strategic acumen.
• Knowledge of online content strategy and creation.
• Ability to leverage SEO principles to maximize reach.
• Strong research skills.
• Extreme attention to detail and strong organizational skills.
• Ability to work within tight deadlines.
• Must be able to work independently and collaborate cross-functionally with a fast- moving team. Demonstrated ability to work collaboratively with internal and external organization stakeholders including Executive Management Team and Senior Management Team.
• A strong understanding of industry best practices and expertise in public relations, media relations, external communications, internal communications, digital marketing, and social media to support the initiatives of the department.
• Demonstrate excellent written, verbal and listening skills to influence stakeholders and media. Demonstrate experience to understand relevant issues related to electrical safety, public administration, and issues management.

Click here to apply

Able to provide an internship opportunity?

CPRS Toronto is very committed to supporting students and their career pathways as they enter the field of communications and public relations.  Many post secondary programs require students to have some kind of industry experience as a requirement of their programs, but most are not aware of the opportunities available. An internship enables students to gain experience and exposure to real world scenarios, and employers benefit not only from the extra team support, but from fresh perspectives and competencies with tools and technology that students bring. If you or your organization are able to supply a short-or long-term, paid internship this coming year, please let us know term details by emailing Lois Marsh and we’ll include them in our job boards. Let’s help our new practitioners be set up for success!