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Jessica Rabaey

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Event Recap: 2019 Annual General Meeting (AGM) and Cision panel
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In case you missed it, this year’s CPRS Toronto Chapter Annual General Meeting took place at the end of September at the National Club in Toronto. The purpose of the AGM is to bring current and new members together to reflect on the past year’s activities, successes and workshop opportunities to better the chapter. There were over 80 participants, including many new faces from local PR schools who came out to learn more about CPRS Toronto.

Traditionally, the AGM is focused on the formalities of the organization’s charter. This year, in addition to the formalities of the president’s address, treasurer’s report, committee reports and other announcements regarding by-laws, the audience was treated to a panel discussion hosted by Cision Canada. Cision Canada is a long-time sponsor of CPRS Toronto, and supporter of PR professionals day-to-day via media monitoring and wire services.

Breaking Down the State of the Media

Cision’s panel focused on their 10th annual State of the Media Report, which surveyed 1,999 journalists from all over the world. The report painted a clear picture that the past 12 months have been challenging for the media.

Jeff Vanderby, Senior Manager, Product Marketing (Global Markets), Cision, moderated the discussion with two knowledgeable and distinguished panelists:

 

Joe Chidley – Editor, Content Works and Columnist at the Financial Post

Julia McEwen -Editor, Producer, Stylist

The level of distrust in the media has lessened. Will trust in the media continue to grow?

(Joe): Trust in the media is like a wave, it comes and goes. Social media tends to give people what they want to read and what they agree with, this raises a certain level of distrust.

Journalists see the ability to bypass traditional media through influencers and particularly through social media as a huge threat. Sponsored content has become more sophisticated and transparent since it comes from publishers. Rules have been laid out across the industry to distinguish commercial content from editorials. Sponsored content is generally clear, prominent and visible. It is required in magazines because the ad dollars are spent on social media to promote posts and influencer campaigns. Initially, a lot of sponsored content was being received from marketing departments but this is changing. We’re seeing more and more content coming from public relations practitioners.

What is the role of data and how do journalists and editors choose which stories to cover?

(Joe): Data assists in providing journalists and editors information on how the content they publish has performed which in turn, helps them curate and share information that is more popular with their viewers.

How can public relations be a lifeline for journalists?

(Julia): Relationships and relevance are key. Maintenance of relationships and effective communication contribute to the growth of both industries. It’s important that new public relations professionals try to build these relationships with journalists by seeking all relevant information at once other than going back and forth.

CPRS Toronto plans to keep hosting networking opportunities and professional development events in 2019-2020, providing members facetime with their peers and leading professionals in the public relations industry.

Written by: Sakina Adnan, Volunteer, CPRS Toronto

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Staying on top: How The Canadian Press adapts to the digital mediascape
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Communications professionals, PR practitioners and marketers need to know how to deliver engaging, visual content to audiences across multiple platforms if they intend to stay relevant in today’s competitive digital landscape. 

CPRS Toronto sat down with Andrew Lundy, Vice President, Digital at The Canadian Press to try to understand how they’ve managed to successfully adapt and stay on top of the changing digital landscape for 100 years and counting. 

CPRS: Before the evolution of technology, what methods did CP use to amplify messages and reach wider audiences?

CP: In the early 1920s, CP began linking Canada coast to coast via telegraph lines. In 1952, CP’s Photo Network started transmitting photos via wire between Toronto and Montreal. After 25 years, laser transmitters were employed to send photos followed by delivering news via satellite in 1986. More recently, CP overhauled its corporate web site to create a more effective marketing platform for its which has paid off in new leads and new business.

The Canadian Press now offers professional copy writing, photography, videography & information design to marketing and PR clients through our custom content studio in the same way you would expect from an agency. It’s kind of an agency for agencies and the quality of work coming out of it is absolutely stunning.

 

Prime Minister Winston Churchill of Great Britain welcomes the Rt. Hon. W.L. Mackenzie King, Prime Minister of Canada, on the occasion of Mr. King’s visit to London in September, 1941. (CP PHOTO)

CPRS Toronto: How did The Canadian Press transition into adopting the new era of technology, and what services were first introduced?

CP: With the advent of computers, CP operated off a mainframe in its Toronto office as early as 1967, and we were the first in Canada to employ computers in the newsroom to an evolution we introduced in 1972. In 1997, we jumped on the internet to deliver news stories and photos and in 2015, the last of our clients shuttered their satellite dishes in favour of our faster and more effective online content delivery.

Today, we host custom infographics, animated graphics and information design tools produced by both our newsroom and our custom content studio. Our clients can pop the embed codes in their CMS and provide their audience with a rich, interactive experience at a fraction of what it would cost to produce a one-off.

 

Canadian Prime Minister Jean Chretien and United States President Bill Clinton (right) point to reporters during a joint news conference after meeting in Ottawa on Parliament Hill, Friday, October 8, 1999. (CP PHOTO/Fred Chartrand)

CPRS Toronto: What are your insights on using digital content/photography to strengthen messages? How much more or less effective is it?

CP: Today, digital content has the potential to reach audiences both widely and deeply. Online distribution via the internet and sharing platforms like social media can expand the reach of our content to levels only dreamed of 25 years ago. Digital also allows us to create and to employ more than just text and photos in delivering information. 

Photography itself is critical to creating engaging content. We know, for instance, that a tweet with a bold image will generate far more shares and likes than just a straight text tweet.

While text and photos remain the backbone of our service, we also use static and interactive graphics, audio and video to tell our stories in more compelling ways and users spend more time consuming that content. 

CP employs social platforms to reach both the public and our clients directly. We promote our top stories on our client sites via Twitter and Facebook. We showcase our best photography via our Instagram account. 

The content we produce through our custom content studio can be tailored to fit any format or platform our clients need, from social to video to blog and everywhere else.

 

 

How do you tackle ‘fake news’ that is shared across various digital media platforms? How is this monitored to ensure your clients’ best interests?

CP: Long before ‘fake news’ became a common term, CP led the way in Canada in ferreting out misinformation and ensuring our content was accurate and complete. Today we know many of our clients look to us to before they post one of their own, and few are willing to break news until CP has confirmed it via email alerts and tweets. We are the country’s seal of approval for news. 

In addition, we have discussed playing a role with some of the larger digital players to perform formal, regular fact checks to keep their platforms free from fake content. 

We use a variety of methods to achieve this goal including: 

  • Social media monitoring
  • Original reporting
  • Insisting on multiple sources and original data for stories

Any custom content we produce through our studio is white label and wholly separate from our newsroom. It belongs solely to the clients who own it and is not syndicated to our newsfeed clients.

From breaking regional, national and international stories to the biggest events in politics, sports, business, entertainment and lifestyle, The Canadian Press is there when it matters, delivering news about Canadians to Canadians, 24/7/365. CP gives Canadians an authentic, unbiased source, driven by truth, accuracy and timeliness. 

Agencies and brands such as Cossette, Aeroplan, Google and Staples have relied on our storytelling expertise to help them engage audiences via their blogs, emails and social channels and achieve their business, PR and content marketing goals, like driving awareness, engagement, loyalty, leads and sales. 

For more information, visit www.thecanadianpress.com. You can also sign up for our newsletter, a weekly digest of our latest news stories delivered right to your inbox every Monday.

Contributor: Sakina Adnan, volunteer, CPRS Toronto

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5 tips to help you land a PR job in Canada
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Photo credit: Batul Moosajee

Looking for a new job can be a full time job in itself. However, looking for a new job in a new country is a whole different task. Many people in the industry struggle with having the adequate years of experience for a position but it can become more challenging when the years of experience need to be Canadian based. A lot of our CPRS Toronto members are not originally from the city, and one of our out-of-country volunteers broke down five of her best tips and tricks to help you secure a PR job in Canada:

1. Job hunt as if it’s your full time job

When job hunting, start by ironing out your resume. Conduct research about the expectations of the industry you’d like to work in. Make sure to keep your resume to one page (maximum two pages) and include all the important aspects of your education, work experience, skills and volunteer work. Use job sites such as Indeed.ca or LinkedIn to find qualifying jobs, send out your resume and tailored cover letter to as many companies as possible. Keep in mind, there’s a one in 100 chance you’ll receive a response.

2. Reach out – don’t be shy

Connect with professionals via LinkedIn. Don’t limit yourself to people within your profession, reach out to individuals with different expertise to broaden your network. When you connect, make sure to send a personalized message request. Also, don’t be shy to request an informational interview over coffee with an expert in the industry. These meetings are a great network building asset as well as an opportunity to stay on top of current industry trends.

3. Network with like-minded professionals

Explore and attend as many networking events as possible. Use Eventbrite and the CPRS event page to find networking events nearby. Attending these events may be uncomfortable in the beginning but the best way to become at ease is to break the ice. Take the time to invest in some quality business cards as a way for people to remember you. They are a great opportunity to show personal style and also make lasting connections at networking events. After the event, connect with new colleagues on LinkedIn and include a personal anecdote about your conversation together.

4. Volunteer your time and skills

The most effective way to gain work experience in Canada is through volunteering. Sign up to volunteer for events related to your field of interest. Public relations professionals have lots of options for one-off volunteering events or a prolonged volunteer experience. Organizations such as TEDxToronto, TIFF and CPRS Toronto all offer volunteer opportunities related to the industry. Volunteering is a chance to connect with people from different backgrounds, while expanding your personal network and gaining invaluable experience. 

5. Work part-time 

Look for a part-time job in any industry. Working part-time while job hunting has multiple benefits although it may seem counter intuitive at first.  First and foremost, a part-time job keeps you afloat financially, but it can also teach you basic Canadian office politics. A part-time job is a great way to learn and expand on many transferable skills such as working under pressure, managing a team or problem solving. 

Although securing a job in a new country is not always easy, these five tips offer insight on how to tackle the situation and take advantage of new opportunities. Connecting with the right people and pushing yourself out of your comfort zone is always the best way to display your skills. Don’t forget, job hunting is a full-time job in itself! 

Written by: Sakina Adnan, Volunteer, CPRS Toronto

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Event Recap: Passport to PR – Summer 2019
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On June 25, CPRS Toronto’s Student Steering Committee ran its first ever Passport to PR summer session. Passport to PR introduces future communications professionals to potential workplaces and brings students closer to companies and organizations that align with their career goals. 

In groups of five to ten, students visited three different organizations to learn about the unique challenges and opportunities their communications teams face. In total, 15 organizations participated, giving students the chance to explore the three most relevant to their interests.

We welcomed the Ministry of Indigenous Affairs and the Ministry of Training, Colleges and Universities as first-time Passport to PR hosts. If the feedback is any indication – this won’t be the last.

Passport to PR participants at the Ministry of Indigenous Affairs

 

Students bank on top PR tips from the RBC team

“I think the grouping of agencies/departments that we visited was perfect because we got to see a small agency, large agency and government department on the same day. Overall, it was great,” said Kaitlin Reichenbach, student, Guelph-Humber Bachelor of Media Studies in Public Relations.

Students look to ace their conversation with the Ministry of Training, Colleges and Universities, and the Ministry of Education

“The opportunity to meet PR professionals from diverse backgrounds helped put my career goals into perspective,” said Ruby Boamah,  student, Humber’s postgraduate certificate in Public Relations. “I enjoyed having the opportunity to hear from individuals who work in different types of companies, businesses and organizations.”

Students learned what a typical day looks like for a communications professional – mostly that there aren’t any – and about the industry’s rapidly changing state. 

Throughout the course of the day, students learned about the importance of: 

  • Networking and attending informational interviews
  • Continuing to develop skills 
  • Understanding the challenges of digital media 
  • Building strong relationships with colleagues

Learning about agency life at Weber Shandwick

Priyanka Gupta, of Seneca’s postgraduate certificate in Public Relations, spoke to the in-depth knowledge she gained, “It was a highly insightful day. We got a better understanding of how PR works differently in government and agency organizations and we learned about the significance of social media in monitoring and evaluating success.”

A huge thank you goes out to the following organizations for participating in the event:

  • Apex Public Relations
  • Argyle Public Relationships
  • FleishmanHillard HighRoad 
  • Hill+Knowlton Strategies Canada
  • Ketchum
  • Maverick
  • Ministry of Indigenous Affairs
  • Ministry of Training, Colleges and Universities
  • Narrative Public Relations
  • National Public Relations
  • Paradigm Public Relations
  • Proof
  • RBC
  • Strategic Objectives
  • Weber Shandwick Canada 

If you missed out on the summer session of Passport to PR, or can’t wait to go again…we’ve got you. Stay tuned for our next Passport to PR Session, coming fall 2019. 

Written by: Daanish Ahamed, President, Student Steering Committee

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NEWS RELEASE: CPRS Toronto celebrates communications excellence at the 2019 ACE Awards Gala
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TORONTO, May 23, 2019 /CNW/ – This evening, the Canadian Public Relations Society (CPRS) Toronto Chapter celebrated the best public relations (PR) practitioners in the Greater Toronto Area at the annual Achieving Communications Excellence (ACE) Awards.

The event was attended by over 300 PR professionals at The Carlu and a record 111 ACE Awards were presented. The highly coveted awards represent skill, innovation and intelligence within the industry.

“This is one of the most anticipated nights of the year for the CPRS Toronto community,” said Jenny Shin, Co-President, CPRS Toronto Chapter. “There was an incredible level of talent, not only in our award winners but also in the audience. Tonight’s gathering was a great representation of creative and strategic thinkers in this city.”

The ACE Awards recognize communications campaigns in various categories including events, media relations, digital media and student accomplishments. The event concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year.

DDB Public Relations/DDB Canada took home the trophy for Best PR Campaign of the Year for their memorable work on Digital Poppy Launch.

Weber Shandwick was honoured as the winner of Best Creative PR Campaign of the Year for their creative flair and passion behind #BuickStyle: The Ultimate Driving Shoe.

“This event wouldn’t be possible without the dedicated support of our passionate volunteers who do everything from judging submissions to planning the perfect Gala night,” said Anne Marie Males, ACE Awards Chair, CPRS Toronto Chapter. “We’re also grateful to our sponsors who played a huge role in the success of the ACE Awards Gala.”

The 2019 ACE Award recipients included:

Best PR Campaign of the Year

  • DDB Public Relations/DDB Canada for Digital Poppy Launch

Best Creative PR Campaign of the Year

  • Weber Shandwick Canada for #BuickStyle: The Ultimate Driving Shoe

Best Crisis or Issues Management Campaign

  • Bronze – Kaiser Lachance Communications and Halmyre for CSA’s Binary Options Awareness Campaign

Government Relations Campaign of the Year

  • Bronze – Policy Concepts Inc. for More Home Care
  • Bronze – Aviva Canada for Project Bumper
  • Bronze – University of Toronto for “Support the Report” Campaign

Best Use of Special Events

  • Gold – Weber Shandwick Canada for #BuickStyle: The Ultimate Driving Shoe
  • Gold – Pomp & Circumstance for Sport Chek “Find What Moves You” Event
  • Gold – Weber Shandwick Canada and Canadian Tire Corporation for Canadian Tire Christmas House
  • Gold – Weber Shandwick Canada for SPLENDA Stevia Sweetener “The Sweet Spot”
  • Gold – Narrative and Casey House for Healing House
  • Silver – Weber Shandwick Canada for Air Canada Signature Service Launch
  • Silver – Pomp & Circumstance for Grey Goose Marché Event
  • Bronze – Paradigm Public Relations and Edgewell Personal Care for Schick Hydro Trade Deadline Campaign
  • Bronze – Cadillac Fairview for Cadillac Fairview Blue Monday Pilot

Investor or Financial Relations Campaign of the Year

  • Gold – Bridgehouse Asset Managers for Mental Health & The Financial Advice Relationship
  • Silver – Hill+Knowlton Strategies and Interac Corp. for Avoid a #Clicktastrophe – Fraud Prevention Month 2018
  • Silver – Kaiser Lachance Communications and Picton Mahoney for Picton Mahoney Fortified Fund

Community Relations Campaign of the Year

  • Gold – Weber Shandwick Canada for Chevrolet Good Deeds Cup: 2017/18 Season
  • Gold – Paradigm and Insurance Bureau of Canada for Flood Factor
  • Gold – RSA Canada and APEX Public Relations for TruceTO: Bringing Harmony to our Streets
  • Silver – Argyle Public Relationships and Brain Tumour Foundation of Canada for Hats for Hope
  • Silver – Golin & PetSmart Charities of Canada for Helping Shelter Pets Thrive in the North

Best Digital Communications Campaign of the Year

  • Gold – Narrative and Bayer Inc. for #IsIUCForMe
  • Gold – DDB Public Relations/DDB Canada for Digital Poppy Launch
  • Silver – Proof Inc. and Canadian Red Cross for Be Part of the Equation
  • Silver – Proof Inc. and Canadian Life and Health Insurance Association for Fraud=Fraud
  • Silver – Sheridan College for April Fools’ – Launching a Student Uniform
  • Silver – ruckus Digital and Walmart Canada for Great Value: Building Quality Perception
  • Silver – ruckus Digital and Planet Fitness for Planet Fitness Canada Digital Launch
  • Bronze – Paradigm and Insurance Bureau of Canada for Flood Factor
  • Bronze – Paradigm and NFL Canada for NFL Canada Kicks Off Influencer Program

Brand Development Campaign of the Year

  • Gold – Weber Shandwick Canada for #BuickStyle: The Ultimate Driving Shoe
  • Gold – Weber Shandwick Canada for Certified Sustainable Beef
  • Gold – Weber Shandwick Canada for Chevrolet Good Deeds Cup: 2017/18 Season
  • Silver – Weber Shandwick Canada for Air Canada Signature Service Launch
  • Silver – Strategic Objectives for Volkswagen Canada Arteon Project
  • Bronze – DDB Public Relations/DDB Canada for Digital Poppy Launch

Employee Engagement/Internal Communications Campaign of the Year

  • Gold – Veritas and Microsoft Canada for Kevin Peesker Executive Communications
  • Gold – McDonald’s Canada for Imagining the Future
  • Silver – McDonald’s Canada for the ourlounge App Launch
  • Silver – McDonald’s Canada for Serving Up Sustainable Beef
  • Bronze – Kaiser Lachance Communications and Symcor for IT Transformation Internal Communications
  • Bronze – McDonald’s Canada for Sharing Some Cookie
  • Bronze – Sheridan College for Sheridan@50: A Creative History for a Creative Campus

Student Public Relations Communications Plan of the Year

  • Silver – Centennial College for Canada’s Top 40 Under 40 Alumni
  • Silver – The Storyworks City Scouts Group for The City Scouts City Smart Safety Program

New Product or Service Launch of the Year

  • Gold – DDB Public Relations/DDB Canada for Digital Poppy Launch
  • Gold – Weber Shandwick Canada for #ShareSomeCookie: RMHC Cookie Launch
  • Gold – Weber Shandwick Canada for McCafé Bagel Launch
  • Silver – Weber Shandwick Canada for Air Canada Signature Service Launch
  • Silver – Strategic Objectives for Kashi joi Launch
  • Silver – Hill+Knowlton Strategies and Reebok Canada for PureMove
  • Silver – ELEVATOR Communications Inc. for Tweed’s Open Door – An Education
  • Bronze – Weber Shandwick Canada and Canadian Tire Corporation for Triangle Rewards Launch
  • Bronze – Weber Shandwick Canada for Hottest Collab of 2018: Big Mac x Bacon

Marketing Communications Campaign of the Year

  • Gold – DDB Public Relations/DDB Canada for #DiscussCannabis
  • Gold – DDB Public Relations/DDB Canada for Digital Poppy Launch
  • Gold – Zeno Group and Johnson & Johnson Inc. for Reactine Allergy Feels
  • Gold – Weber Shandwick Canada and Canadian Tire Corporation for The Woods Parka Lodge
  • Gold – Walmart Canada, Interac Corp., APEX Public Relations, Kin Canada and ruckus Digital for Upstairs Amy: Scripted Content
  • Gold – APEX Public Relations and ruckus Digital for Walmart Rewards Mastercard Goes Digital
  • Gold – Proof Inc. and Canadian Life and Health Insurance Association for Fraud=Fraud
  • Silver – DDB Public Relations for Beaches Jazz – 30 Years Strong!
  • Silver – RBC and mint for Beyond Red Carpet: RBC@TIFF 2018
  • Silver – Weber Shandwick Canada for Beyond the Arch – Raptors x McDonald’s
  • Silver – Edelman Canada and Novartis for Extraordinary Moments
  • Silver – Greater Toronto Airports Authority for Let’s build #UnionStationWest
  • Silver – Weber Shandwick Canada for MacCoin: 50 Years of the Big Mac
  • Silver – Weber Shandwick Canada for McCafé Bagel Launch
  • Silver – Argyle Public Relationships and UPS Canada for My Life, My Choice – Stress-free Holiday
  • Silver – Paradigm, Nutella, 6Degrees Integrated Communications and Touché! for Pancakes Love Nutella
  • Silver – APEX Public Relations, ruckus Digital, RE/MAX Ontario-Atlantic/Western Canada for RE/MAX: Integrated Communications 2018
  • Silver – Weber Shandwick Canada for SPLENDA Stevia Sweetener “The Sweet Spot”
  • Silver – Craft Public Relations for Tetley Super Tea Break
  • Silver – Craft Public Relations for The Disruptors Presented by Samuel Adams
  • Silver – Edelman Canada and PayPal Canada for Women’s Entrepreneurship Study
  • Bronze – Golin for Crayola’s Thank a Teacher Campaign
  • Bronze – Workplace Safety and Insurance Board for Day of Mourning
  • Bronze – Salesforce for FemaleForce
  • Bronze – RSA Canada and APEX Public Relations for TruceTO
  • Bronze – Argyle Public Relationships and Dietitians of Canada for Unlock the Potential of Food

Best Media Relations Campaign under $50,000

  • Gold – Golin & PetSmart Charities of Canada for #PicMe! Helping Pets Find Forever Homes
  • Silver – DDB Public Relations/DDB Canada for Digital Poppy Launch
  • Silver – Kaiser Lachance Communications and Morneau Shepell for Trends in Human Resources Survey
  • Bronze – Kaiser Lachance Communications and Choice Properties REIT for Bloor-Dundas Redevelopment Open House
  • Bronze – IKEA Canada for LURVIG
  • Bronze – Kaiser Lachance Communications and Royal LePage for The Royal LePage Peak Millennial Price Compare Study
  • Bronze – Golin for PetSmart Canada supports the Toronto Pignic
  • Bronze – Kaiser Lachance Communications and Picton Mahoney for Picton Mahoney Fortified Fund Launch
  • Bronze – Kaiser Lachance Communications for Travelers Canada: Every Second Matters
  • Bronze – Kaiser Lachance Communications and Royal LePage for The Royal LePage Boomer Survey

Best Media Relations Campaign over $50,000

  • Gold – Zeno Group for Barilla Pasta World Championship
  • Gold – Craft Public Relations for Bill Nye and The Launch of Nintendo Labo
  • Gold – Weber Shandwick Canada for Chevrolet Good Deeds Cup: 2017/18 Season
  • Gold – Craft Public Relations for GE Appliances: National Laundry Day 2018
  • Gold – Narrative and Casey House for Healing House
  • Gold – APEX Public Relations, ruckus Digital and RE/MAX Ontario-Atlantic/Western Canada for RE/MAX: Media Relations Campaign 2018
  • Gold – Weber Shandwick Canada and Canadian Tire Corporation for Triangle Rewards Launch
  • Gold – APEX Public Relations for Walmart Online Grocery: Easy, fast and fresh no matter what you’re busy with
  • Gold – CO-OP for Xref’s Entry into Canada
  • Silver – Kaiser Lachance Communications and ADP Canada for Insights into the Canadian Workplace
  • Silver – Kaiser Lachance Communications and ADP Canada for the National Employment Report
  • Silver – Weber Shandwick Canada for Air Canada Signature Service Launch
  • Silver – Strategic Objectives and Kellogg’s Canada for Frosted Flakes Grrreatest Playoff Beard
  • Silver – Citizen Relations and President’s Choice® for President’s Choice® #EatTogether 2018
  • Bronze – Zeno Group for Butterball How We Turkey
  • Bronze – Golin for Joe Montana Touches Down in Toronto for DAZN
  • Bronze – Weber Shandwick Canada for #BuickStyle: The Ultimate Driving Shoe
  • Bronze – Kaiser Lachance Communications and Royal LePage for The Royal LePage House Price Survey
  • Bronze – CO-OP for autoTRADER.ca Consumer PR Program

Leadership Awards

  • Lois Marsh Award – Martin Waxman
  • PR Student of the Year – Maxim Naylor
  • Educator of the Year – Donna Lindell
  • PR Practitioner of the Year – Andrea Donlan

About CPRS

Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit association of professionals dedicated to the practice, management and teaching of public relations and communications. Comprising 14 local societies, CPRS’ mission is to build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers.

 

 

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