Lucas Solowey is a public relations professional with experience supporting non-profits, ethical brands, and agency clients. He currently leads public relations for Toronto Humane Society, overseeing media relations, celebrity and influencer partnerships, public affairs, and issues management. His work blends strategy with creativity to deliver campaigns that resonate with the public and key stakeholders. In 2025, he secured 3,477 earned media mentions, 1.9 billion media impressions, and an advertising value equivalency of $648 million USD. Beyond the metrics, his focus is on using PR to inspire action, elevate important causes, and generate meaningful charitable support.
Over more than a decade in the field, Lucas has built strong relationships with community leaders, entrepreneurs, athletes, celebrities, politicians, authors, and purpose-driven brands. He is known for connecting people and ideas to create high-impact collaborations and memorable campaigns. His work at Toronto Humane Society has included multiple viral initiatives, such as the Taylor Swift Cat Adoption Campaign launched during the Eras Tour in Toronto, which generated tens of millions of media impressions and helped all 17 “Swiftie Cats” find new homes. He also helped launch the national “Man’s True Best Friend” campaign in partnership with Sid Lee and Humane Canada, which gained widespread digital traction and was shared by Sabrina Carpenter with millions of followers.
Lucas is also a frequent on-air guest, featuring adoptable animals on programs including The Good Stuff with Mary Berg, Global News, CP24 Breakfast, Breakfast Television, CBC Kids, and CityNews. He is a graduate of Toronto Metropolitan University’s Public Relations program and remains passionate about PR as a tool for positive social impact.
Fun Facts
- Lucas’ first major PR event was coordinating a 2010 press conference with Pamela Anderson on behalf of PETA.
- His favourite animal is the raccoon.
- His eyes naturally shift in colour, ranging from blue to green.
- He is a passionate foodie and has followed a plant-based lifestyle for over 25 years.
- His favourite sport is downhill skiing, which he has practiced since the age of three.
About CPRS Toronto’s Monthly Member Spotlight
Once a month, the Monthly Member Spotlight shines a light on the people behind our CPRS Toronto community, giving them the opportunity to share their stories, highlight their work, and inspire peers across the public relations and communications field. These features showcase the diverse experiences, career journeys, and personal passions that shape our profession and strengthen our community.
If you would like to be featured or nominate a colleague, please contact us at communications@cprstoronto.com.