Co-Presidents Message
Happy New Year, CPRS Toronto Members!
A new year can feel like a fresh start. A new opportunity to set goals, intentions and routine. We encourage you to seize this and use it to your advantage. This new year is rich in opportunity, with so much change on the horizon. What kind of PR professional do you want to be?
Perhaps you want to hone your expertise, or expand your knowledge.
As we step into 2026, we are energized by the possibilities that a new year brings, not just for our profession, but for each of us as communications leaders navigating an ever-evolving landscape. January is a natural moment for reflection, but it is also a time to set intentions and think strategically about how we want to grow, adapt, and lead in the months ahead.
The past year showed a pivotal shift in communications: the rise of AI as an integrated and indispensable tool in our work. But as we embrace these new capabilities, it’s clear that our value as professionals lies not in automation, but in the human insight, ethical guidance, and strategic thinking that technology cannot replicate. In 2026, our focus at CPRS Toronto will continue to be on empowering members to harness AI effectively, while amplifying the uniquely human skills that make our profession indispensable.
This year, we encourage all members to explore opportunities for learning, experimentation, and collaboration. What new tools could enhance your workflow? How can you lead with ethics and insight in an AI-driven environment? By sharing experiences, successes, and challenges, we can build a stronger, more resilient communications community together.
We are excited about the programs, workshops, and networking opportunities we have planned for 2026, all designed to support your growth, spark innovation, and strengthen our collective expertise. Let’s start this year with curiosity, boldness, and a commitment to excellence, both for ourselves and for the clients, organizations and communities we serve.
Here’s to a year of learning, leading, and thriving together.
Warmly,
Andrea Chrysanthou, APR & Erin Griffin
Co-Presidents, CPRS Toronto