Happy New Year from the Canadian Public Relations Society, Toronto Chapter. As we embark on a new year, I want to extend a warm thank you to each of you for your dedication and commitment to our profession. Whether you are new to CPRS Toronto or a long-standing member, your participation is what shapes our success and defines our path forward.
Many of you have heard me use this analogy before: Purchasing a CPRS membership is like signing up for a gym membership – it’s incredibly useful and can help you reach your goals, but only if you use it. Much like a gym, where equipment and classes are at your disposal to improve fitness, CPRS offers tools and opportunities to boost your professional growth. But these resources only benefit you if you actively use them.
Our Society is committed to advancing the practice and standards of public relations, providing you with cutting-edge resources, training, and thought leadership. This is our mission and it comes to life through the interactions and shared knowledge among our members. We champion this cause daily, but it is your active participation, and the participation of all PR professionals in this city, that propels our collective success and the growth of our industry.
The networking opportunities at CPRS Toronto are unparalleled. Our Professional Development and Events teams offer events throughout the year that connect you with peers and leaders who can influence your career trajectory. Our professional events, both virtual and in-person, are designed to inspire and educate, giving you insights and tools that are immediately applicable to your work.
I encourage each of you not only to renew your membership but to dive deeper into what CPRS Toronto has to offer. Attend our events, join our committees, and reach out to our board members. Your active involvement is crucial.
I write this knowing January is prime time for people to buy gym memberships. So, remember, like any gym membership, the benefits you gain depend solely on your participation. Use your CPRS membership to its fullest, and together, let’s shape the future of public relations.
Wishing you and yours a healthy, happy and prosperous 2025.