Samiha Fariha is a senior associate at Golin’s Toronto office, a global public relations agency. Her significant experience in both a boutique and global PR agency has touched everything from travel to financial services, food, sports and retail.
Samiha is a professor and subject matter expert for The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University’s Public Relations certificate program, where she developed the Media Relations course to reflect the evolving communications landscape. Samiha’s experience centers around media relations, sponsored content, social media and influencer marketing. She has a passion for securing earned positive coverage for clients – whether it’s launching new products, celebrating corporate initiatives, or profiling executives. Some of her insights on trends in communication, influencer marketing and social media have been published by leading trade publications such as PR NEWS, Ragan Communications, Agility PR’s Bulldog Reporter and Daily ‘Dog, PRmoment UK, MarketingInteractive and Marketing Magazine Australia. She has also been an invited guest speaker at events hosted by Ragan Communications, Humber College, University of Toronto and Toronto Metropolitan University, discussing topics like trends in media relations, influencer marketing and the evolving communications landscape in general.
Samiha holds a Bachelor of Arts in political science from the University of Toronto, a post-graduate certificate in public relations from Humber College, and a certificate in digital marketing management from the University of Toronto’s School of Continuing Studies.
Fun Facts
- She loves to try new places to eat out at.
- Huge fan of mystery podcasts.