Written by: Scott Baradell, CEO, Idea Grove, in Collaboration with Business Wire (CPRS Toronto Sponsor)
Even the best writing needs editing. Drawing from his own experience as a journalist, PR executive, and agency owner, Scott Baradell, Idea Grove CEO, explains that the most important edits are those we make to our own work.
Baradell advises communicators to take the time to carefully review their work before submitting for client and internal approval, and elaborates on the following nine tips to prepare your press release for newswire distribution:
- Set aside time for editing at the outset.
- Give it a fresh read, from beginning to end.
- Revisit the original assignment.
- Scan for “weasel” words and buried ledes.
- Review tone, voice and style.
- Scrutinize the use of jargon.
- Trim the superlatives.
- Check your facts — all of them.
- Give it a proofread — a human one.