Written by: Kaila Currie-Bartlett, Account Executive, Craft Public Relations & Co-Chair of Digital Communications and Marketing, CPRS Toronto
For our July In Conversation With series, we connected with Media and Communications Specialist, Wemimo Onikan, who works with organizations to amplify the impact of their work. From public to private and social sectors, she has led communications and public relations strategies for diverse organizations and specializes in media engagement, strategic communications and storytelling.
How did 2020 change your role as a PR practitioner?
2020 was an unprecedented year. No one imagined the year would turn out the way it did. Now, one year later, our world of work has totally shifted. As a PR practitioner, it has meant virtual meetings with clients and co-workers rather than in person. It has also meant a heightened need for trust and empathy, as we all make the best of the situation right now. Unfortunately, the changes over the last year has meant less connection with co-workers and key stakeholders in our space, due to the distance.
What other changes to your career/role as a PR practitioner do you see emerging in 2021 and beyond? Why?
Remote work is definitely here to stay thoughout 2021 and beyond. In cases where organizations are open to having staff work from the office, a hybrid option will likely be adopted by many. In my role as a PR practitioner, this definitely means flexibility as we support clients through the changes everyone is experiencing.
What is your biggest piece of advice for PR practitioners moving forward?
Network, never stop learning and understand the dynamics of the media landscape. The world is changing rapidly, including the tools and platforms available to deliver content and messages to various audiences. The needs and focus of the media per time is also changing. We need to keep up with the trends to stay at the cutting edge of our craft and continue to deliver quality in this period and beyond.
About CPRS Toronto’s In Conversation With blog seriesOnce a month, CPRS Toronto’s communications and marketing subcommittee posts quick conversations with GTA public relations practitioners and industry thought leaders. During these conversations we look to explore the impact COVID-19 has had on communication practitioners, as well as provide insights into the future of public relations. If you are interested in participating, please contact our Digital Communications Coordinator, Kaila Currie-Bartlett.